Facebook and Instagram by Meta

You can use Facebook and Instagram by Meta to sync your products to a catalog on Facebook and Instagram, so that you can sell on Facebook Shop and Instagram Shopping.

For more information on marketing on Facebook, including Facebook ads, refer toMarketing on Facebook.

Checkout on Instagram and Facebook

Checkout on Facebook and Instagram is currently available only to stores in the United States.

When you set up Facebook and Instagram by Meta, you also activate Checkout on Facebook and Instagram. Checkout on Facebook and Instagram lets shoppers make purchases directly on Facebook and Instagram.

Checkout on Facebook and Instagram is a Meta product. The requirements for using Checkout on Facebook and Instagram are determined by Meta.

Checkout on Facebook and Instagram is powered by Shopify Payments. Learn more aboutShopify Payments.

Instagram Shopping

You can sell your products on Instagram by using the Instagram Shopping feature in Facebook and Instagram by Meta. Instagram Shopping creates a shop on your Instagram profile and lets you tag your products in posts and stories. Customers can selectView Shopon your Instagram profile to view all of your products in Instagram and make a purchase directly on your Instagram page.

In the following countries and regions, customers can also click posts to view a tagged product, and then selectView on Websiteto make a purchase on your online store:

• Canada
• UK
• France
• Germany
• Spain
• Italy
• Netherlands
• Sweden
• Denmark
• Norway
• Switzerland
• Ukraine
• Brazil
• Mexico
• Australia
• India
• Japan
• South Korea
• Thailand
• Taiwan
• Indonesia

After a customer clicks a product listed on Instagram to view it and make a purchase, the order is listed as referred by Instagram.

To use the Instagram Shopping feature, you need to be located in acountry or region that is supportedby Instagram and your products need to meetthe product requirements for selling on Facebook and Instagram by Meta.

Facebook Shop

You can display your Shopify products on your Facebook Page by using the Facebook Shop feature in Facebook and Instagram by Meta.

When you set up the Facebook Shop feature, Facebook creates aShop你的Facebook页面上部分。你Shopify名单ts are displayed in theShopsection so that customers can shop on your Facebook page. If you make changes to a product in Shopify, then the changes are also updated in your Facebook Shop.

Messenger

The Messenger channel lets you connect Messenger for Facebook to Shopify Inbox. After you activate the Messenger channel, you can send and receive messages from Messenger within Inbox. Before you add the Messenger channel, make sure that you have a Facebook business page and that you've installed Shopify Inbox.

Other resources

• Resources for Your Shopify Integrationfrom Meta Business Help Center

• How to Connect Shopify with Facebookfrom Meta Business Help Center