Managing your brand assets

You can add your brand assets to theBrandsettings page and use them across sales channels, themes, and apps that have integrated with the Brand API.

Brand integration

The sales channel, app, or theme determines how brand assets are used. On the Brand page, there's a list of all the sales channels and apps in your store that are integrated with Brand. Brand assets are used as a default setting, meaning once you have brand assets added, they are automatically synced with any feature that uses the Brand API.

Shopify's Online Store 2.0 themes should automatically pull your brand assets into your theme settings. If the brand assets are not populating your theme automatically, then you might have to manually pull the assets into your theme.

To manually connect your brand assets into your theme, open thetheme editor. Click the block or section that uses brand assets, such as your store's header. In theLogo imageblock, click theConnect dynamic sourcebutton.

Select the brand asset you want to use in your header, and then clickConnect.

Brand assets

You can create your brand assets for free. Learn more aboutfree tools to run your business.

Logos

Add logo images for your brand. The default logo is used for most common logo applications. A square logo is required for social media channels and profile pictures, and might be cropped to a circle.

Logo requirements

Before selecting or uploading your logo images, make sure your files meet the following requirements:

Add your logo files

1. From your Shopify admin, clickSettings>Brand.
2. In theLogossection, add or select your brand logos from your images. You canSearch filesfor a specific file name,Sortthe existing images, or change the display from a List view to a Grid view with the drop-down menu. You can alsoAdd imagesfrom your computer, or drag and drop images from another window.
3. Repeat step 2 to select or add a square logo.
4. ClickSave.

You can change or remove your logo image files at any time by clicking the appropriate button. You can only have one file per logo type.

Colors

Your brand can have specific primary, secondary, and contrasting colors used on your online store or social media.

Steps:

1. From your Shopify admin, clickSettings>Brand.
2. Under theColorsheading, click the+sign to add a primary color.
3. 您可以选择一个主要颜色与颜色的选择er, or enter a valid HEX color code in the text box.
4. Optional: Add a secondary primary color in the same manner you selected the first color.
5. Choose a contrasting color in the same manner you selected your previous colors.
6. Repeat the above steps to select secondary colors and a contrasting secondary color.
7. ClickSave.

Cover image

A cover image is a key image that shows off your brand in profile pages and apps.

Cover image requirements

Before selecting or uploading a cover image, make sure your file meets the following requirements:

• File format: PNG or JPEG
• File dimensions: Recommended minimum size is 1920x1080px

Steps:

1. From your Shopify admin, clickSettings>Brand.
2. Under theCover imageheading, click the+sign.
3. Select an image to use as a cover image. You can alsoSearch filesfor a specific file name,Sortthe existing images, or change the display from a List view to a Grid view with the drop-down menu. You can alsoAdd imagesfrom your computer, or drag and drop images from another window.
4. ClickDone.
5. ClickSave.

Slogan

A slogan is a catchy statement or tagline for your brand. Your slogan can be up to 80 characters long. Click the+to add your brand slogan, and then clickSave.

Description

Add a short description for your brand. This description is often used in bios or listings from your store, and shouldn't exceed 150 characters in length. Click the+to add a short description for your brand, and then clickSave.

Social links

If you're on theShopify Starter plan, then you can add social links to your Brand content. Links to social media accounts added in the Brand section of your Shopify admin appear in your product links.

1. From your Shopify admin, clickSettings>Brand.
2. Scroll down to theSocial linkssection.
3. Use the drop-down menu to select a social media platform.
4. Enter the link to your account in the fields provided. Use the full URL, for example,https://instagram.com/shopify, orhttps://twitter.com/shopify.
5. ClickSave.