Benchmarks in reports

You can compare your store’s data against benchmarks for specific metrics within Reports. The benchmark comparisons are displayed only in data charts; they aren't available in the data tables.

Steps:

  1. Open aReportwith a benchmark.
  2. Click theCompare菜单。
  3. SelectBenchmarks.

What benchmarks are available?

Benchmark data is available for the following metrics:

Reports and metrics with available benchmarks
Metric Benchmark data available in the following reports Plan access
Online store conversion Online store conversion over time Basic plan and above
Sessions Sessions over time Basic plan and above
平均order value 平均order value over time, Orders over time Shopify plan and above
Customer retention rate Cohort analysis report Shopify plan and above
Orders Orders over time Shopify plan and above
Sales Sales over time Shopify plan and above
Time to deliver Fulfillment, shipping and delivery times Shopify plan and above
Time to fulfill Fulfillment, shipping and delivery times Shopify plan and above
Time to ship Fulfillment, shipping and delivery times Shopify plan and above

For each benchmark metric, three numbers are included that compare your store to stores like yours. These numbers are: median, 25th percentile, and 75th percentile. These values are available at a daily time grain and are only available at the aggregate level (in other words, your overall online store conversion is available, but not conversion by channel or any other dimension); the exception is the customer retention rate which is available at a weekly, monthly and quarterly grain.

Common terms:

Reports and metrics with available benchmarks
Term Definition
Median The value that represents the midpoint of stores similar to you (50% of stores have a higher value and 50% have a lower value than the median).
25th percentile The value that represents the 25th percentile of stores similar to you (75% of stores have a higher value).
75th percentile The value that represents the 75th percentile of stores similar to you (25% of stores have a higher value).

How are benchmarks calculated?

Benchmarks are created based on cohorts of stores similar to yours. The following factors are considered in defining similarity:

  1. Order volume;
  2. Primary market country; and
  3. The categories of the products sold over the past 30 days.

Who qualifies for benchmarks?

Benchmark metric(s) for your store will display if the following conditions apply:

  1. You have sold at least 1 product in the last 30 days with an assigned product category (product category is used as an input to determine your benchmark cohort).
  2. There are enough similar stores in your benchmark cohort to provide a meaningful benchmark. A benchmark might not be available if there isn’t a sufficient number of stores similar to yours (determined by order volume and the primary market country of your business).
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