Sell t-shirts online

On-demand printing companies for fashion and accessories

There are a number of companies that are built to receive, process and ship your own custom-designed fashion products directly from within yourShopify store. You may choose to use one of these companies - or several of them for different products:

• Printfulallows you to sell over 80 styles of t-shirts, hoodies, tank tops and more. They also have products such as wall art, mugs, pillows, totes, hats, leggings, phone cases, dresses, skirts and more. Printul also comes equipped with a mockup generator which you can use to create product images.

• Merchify一系列中超吗irt styles, iPhone cases, iPad cases, mouse pads, laptop skins, mugs and more.

• Print Auraallows dropshippers to add their designs to t-shirts, tote bags, phone cases, mugs, posters, aprons and more.

• Printifyoffers several t-shirt styles, hoodies, iPhone and Samsung phone cases, mugs, wall decals, and journals.

• Teelaunchhas a variety of t-shirt styles, purses, bags, android phone cases, beach towels, beer steins, cutting boards, dog bowls, shower curtains and more.

• Pillow Profitsis a great tool for selling custom printed shoes and home decor products.

While many entrepreneurs start out as a t-shirt company, the ability to expand into other product categories allows you to offer a greater selection to your customers. If you’re selling dog and cat t-shirts - you might choose Teelaunch as it allows you to also sell animal bowls and pet beds as well. If you sell cooking t-shirts you might use Print Aura who also offer print-on-demand aprons. If you’re creating a fashion brand you might use Printful to sell graphic tees, leggings and other apparel. Choose the print-on-demand company that makes the most sense for your specific niche.

How to Market Graphic T-Shirts

Most businesses that use the print-on-demand model market their t-shirt stores with Facebook Ads or Instagram marketing. With print-on-demand t-shirt businesses, margins are often low, meaning you’ll need to ensure that your Facebook Ads are highly targeted.

Targeting ‘[niche] lovers’ isn’t specific enough. You might want to target ‘[niche] lovers in [city/country]’ such as ‘beer drinkers in Dublin.’ The goal is to create an ad geared to a sub-niche within your niche. This will keep your ads low so that you don’t break even. Instagram influencer marketing works well with print-on-demand businesses. You’ll need to find affordable influencers, ideally those starting out, with a large audience that converts. You’ll want to contact people via the email address in their bio.

You can also use a tool likeFB-search.comto find posts of those using print-on-demand companies like Teespring to do your competitive research. By typing in “teespring + (your niche)” you’ll be able to see what types of t-shirts get the most engagement and which don’t. While you can use this tool to do research, you should avoid blatantly copying another brand’s designs. Success in on-demand t-shirt printing is dependent on your ability to tap into an available and unique market.

Business Model

The print-on-demand business model allows entrepreneurs to create and sell unique products without having to purchase bulk inventory. While some suppliers will provide guidelines on how to price your products, they’re often not sustainable for running ads. When running a print-on-demand t-shirt business, you want to factor in retail value as well as your marketing expenses to price each product appropriately.