一旦你巩固了你的品牌形象,你就需要想出一个名字。请记住,你的企业名称将出现在你所有的营销材料上。ob欧宝娱乐app下载地址避免太具体的品牌名称,如“Jay ' s Pendants”,因为随着你的业务增长,你可能想扩展到其他类别。你可能想给你的品牌起一个更一般的名字,比如“乔安娜的珠宝”,甚至是“艾米的配饰”。
\n"}}],"description":"To start selling jewelry online, create your own jewelry business name and jewelry store logo, then select a creative theme.","image":{"sizes":"100vw","srcSet":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/create-your-online-store-small-a9ce31aaaae91a04f2e48ead32ba7dff087a0ad2a0430450738687c8448a761d.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/create-your-online-store-large-d8df7300dcf6c7b673ed4099847fef7193c3e3e93f9fd24e28026330623642b8.png 2x","alt":"illustration for creating an online store with an image of white sneakers","role":"","stub":"seo/sell/how_to/create-your-online-store","extension":"png","small":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/create-your-online-store-small-a9ce31aaaae91a04f2e48ead32ba7dff087a0ad2a0430450738687c8448a761d.png","name":"create-your-online-store-small.png","type":"image/png","stub":"seo/sell/how_to/create-your-online-store"},"large":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/create-your-online-store-large-d8df7300dcf6c7b673ed4099847fef7193c3e3e93f9fd24e28026330623642b8.png","name":"create-your-online-store-large.png","type":"image/png","stub":"seo/sell/how_to/create-your-online-store"}},"imageCaption":"illustration for creating an online store with an image of white sneakers","id":"1-Create-your-online-store"},{"headingHtml":"2. Set up your product pages","content":["$","div",null,{"dangerouslySetInnerHTML":{"__html":"
\n"}}],"description":"Create a separate page for each product, being sure to use high-quality product photography and well-written product descriptions.","image":{"sizes":"100vw","srcSet":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/set-up-product-pages-small-be0a73509706aca1792972c5d9396ff7050ff6ccfc40827983a3c3ba8498f72e.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/set-up-product-pages-large-fe3be53080824bca533b16305e7d401d802b749469a3112ecf8e66cc9aee501a.png 2x","alt":"illustration for setting up product page with an image of red bowl graphics","role":"","stub":"seo/sell/how_to/set-up-product-pages","extension":"png","small":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/set-up-product-pages-small-be0a73509706aca1792972c5d9396ff7050ff6ccfc40827983a3c3ba8498f72e.png","name":"set-up-product-pages-small.png","type":"image/png","stub":"seo/sell/how_to/set-up-product-pages"},"large":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/set-up-product-pages-large-fe3be53080824bca533b16305e7d401d802b749469a3112ecf8e66cc9aee501a.png","name":"set-up-product-pages-large.png","type":"image/png","stub":"seo/sell/how_to/set-up-product-pages"}},"imageCaption":"illustration for setting up product page with an image of red bowl graphics","id":"2-Set-up-your-product-pages"},{"headingHtml":"3. Select your apps and sales channels","content":["$","div",null,{"dangerouslySetInnerHTML":{"__html":"
\n"}}],"description":"Visit the Shopify App Store for help managing inventory, sourcing products, and more. Find 24 free tool ideas here.","image":{"sizes":"100vw","srcSet":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/pick-your-payment-gateway-small-da50fd9e587fc841ab923389e674a7293e82f6f6fdf7a83526e6787332408ad1.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/pick-your-payment-gateway-large-3c19b6be87927bde2515686314b58b5bb5f2c2dabaaf60baa4a5f0f29adba70f.png 2x","alt":"illustration for picking payment gateway with images of mastercard visa","role":"","stub":"seo/sell/how_to/pick-your-payment-gateway","extension":"png","small":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/pick-your-payment-gateway-small-da50fd9e587fc841ab923389e674a7293e82f6f6fdf7a83526e6787332408ad1.png","name":"pick-your-payment-gateway-small.png","type":"image/png","stub":"seo/sell/how_to/pick-your-payment-gateway"},"large":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/pick-your-payment-gateway-large-3c19b6be87927bde2515686314b58b5bb5f2c2dabaaf60baa4a5f0f29adba70f.png","name":"pick-your-payment-gateway-large.png","type":"image/png","stub":"seo/sell/how_to/pick-your-payment-gateway"}},"imageCaption":"illustration for picking payment gateway with images of mastercard visa","id":"3-Select-your-apps-and-sales-channels"},{"headingHtml":"4. Pick your payment gateway","content":["$","div",null,{"dangerouslySetInnerHTML":{"__html":"
\n"}}],"description":"Choose from multiple payment gateways to get paid reliably through Shopify’s secure checkout.","image":{"sizes":"100vw","srcSet":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-small-01ae3059653a8ca36a692e91fbf1745433fd499b676961684ba92988bd6df06b.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-large-dca73149d540c07e36584565128f57045a82a9f72f4c58e94929e654a793640b.png 2x","alt":"illustration for customizing an app with an image of a red price tag","role":"","stub":"seo/sell/how_to/customize-your-apps","extension":"png","small":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-small-01ae3059653a8ca36a692e91fbf1745433fd499b676961684ba92988bd6df06b.png","name":"customize-your-apps-small.png","type":"image/png","stub":"seo/sell/how_to/customize-your-apps"},"large":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-large-dca73149d540c07e36584565128f57045a82a9f72f4c58e94929e654a793640b.png","name":"customize-your-apps-large.png","type":"image/png","stub":"seo/sell/how_to/customize-your-apps"}},"imageCaption":"illustration for customizing an app with an image of a red price tag","id":"4-Pick-your-payment-gateway"},{"headingHtml":"5. Market your jewelry store","content":["$","div",null,{"dangerouslySetInnerHTML":{"__html":"
\n"}}],"description":"Create your own social media marketing strategy to build an online presence and connect with your target audience.","image":{"sizes":"100vw","srcSet":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/market-your-store-small-0f60e94a523664a83780d35976daf539afb9b066fd1e25a340943784cea38f82.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/market-your-store-large-1ff0ec0fffc220195dba092c3b6873bb7b291487bce959ce3297fbe5a6de35a8.png 2x","alt":"illustration for marketing ecommerce store on facebook","role":"","stub":"seo/sell/how_to/market-your-store","extension":"png","small":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/market-your-store-small-0f60e94a523664a83780d35976daf539afb9b066fd1e25a340943784cea38f82.png","name":"market-your-store-small.png","type":"image/png","stub":"seo/sell/how_to/market-your-store"},"large":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/market-your-store-large-1ff0ec0fffc220195dba092c3b6873bb7b291487bce959ce3297fbe5a6de35a8.png","name":"market-your-store-large.png","type":"image/png","stub":"seo/sell/how_to/market-your-store"}},"imageCaption":"illustration for marketing ecommerce store on facebook","id":"5-Market-your-jewelry-store"}]}]]}]]}],["$","@e",null,{"children":[[["$","style",null,{"dangerouslySetInnerHTML":{"__html":".s-value-prop{--bg-color:#fbf8f7;--bg-color-width:72%;--bg-direction:to left;--content-width:55%;padding-left:5%;padding-right:5%}@media (min-width:100em){.s-value-prop{padding-left:80px;padding-right:80px}}.s-value-prop .s-value-prop__value-text{color:#6b7177}.s-value-prop--alt{--bg-color:#f4f7f6;--bg-color-width:83%;--bg-direction:to right;--content-width:55%;padding-left:5%;padding-right:5%}.s-value-prop__heading{letter-spacing:-.0207142857em;margin-bottom:1.8em}@media (min-width:46.875em) and (max-width:67.4375em){.s-value-prop__heading{font-size:1.875em}}@media (min-width:46.875em){.s-value-prop__values--2col{display:flex;flex-wrap:wrap}}[class*=s-value-prop__value]{margin-bottom:2em}@media (min-width:46.875em){.s-value-prop__value--2col{width:calc(50% - 1em)}.s-value-prop__value--2col:nth-child(odd){margin-right:2em}}.s-value-prop__value-heading{color:#212326;font-size:1.25em;font-weight:400;line-height:1.33333;margin-bottom:1em}@media (min-width:67.5em){.s-value-prop__value-heading{font-size:1.5em;margin-bottom:.8333333333em}}.s-value-prop__icon{color:var(--primary-color);height:45px;margin-bottom:1em;width:45px}@media (min-width:67.5em){.s-value-prop__values{width:30em}}.s-value-prop__images{margin:0 auto;max-width:30em}.s-value-prop__left-right-image{display:flex;flex-wrap:wrap;justify-content:space-between}.s-value-prop__left-right-image img{box-shadow:0 0 40px 0 #9e9e9e3b;width:100%}.s-value-prop__left-image,.s-value-prop__right-image{width:47%}.s-value-prop__left-image{bottom:2.5em;position:relative}.s-value-prop__right-image{bottom:-1em;position:relative}"}}]],["$","section",null,{"className":"s-value-prop","data-component-name":"value-prop-left","data-viewable-component":true,"children":[[["$","style",null,{"dangerouslySetInnerHTML":{"__html":".p-twotone__wrapper{background-image:linear-gradient(180deg,var(--bg-color,#fafafa) 0,var(--bg-color,#fafafa) 80%,#fff 80%,#fff);padding:4em var(--gutter) 4em;text-align:center}@media (min-width:67.5em){.p-twotone__wrapper{align-items:center;background-image:linear-gradient(var(--bg-direction,to left),var(--bg-color,#fafafa) 0,var(--bg-color,#fafafa) var(--bg-color-width,72%),#fff var(--bg-color-width,72%),#fff);display:flex;justify-content:space-between;padding-left:0}}[class*=p-twotone__content]{text-align:left}@media (min-width:67.5em){[class*=p-twotone__content]{margin-left:5em;order:1;width:var(--content-width,50%)}[class*=p-twotone__image]{margin-left:2em}}[class*=p-twotone__image] img{border-radius:var(--border-radius)}@media (min-width:67.5em){.p-twotone__content--alt{order:0}}"}}]],["$","div",null,{"className":"p-twotone__wrapper","children":[["$","div",null,{"className":"p-twotone__content","children":[["$","h2",null,{"className":"p-heading--2 s-value-prop__heading","dangerouslySetInnerHTML":{"__html":"Everything you need to get started"}}],["$","div",null,{"className":"s-value-prop__values--2col","children":[["$","div","Educational resources",{"className":"p-long-content s-value-prop__value--2col","children":[["$","img",null,{"src":"https://cdn.shopify.com/shopifycloud/brochure/assets/icons/value-prop/spot/read-7694b7f4200bf7a914cd9384c1a938b92e10173e2056f4560c698cdd7fd14d52.svg","alt":"","className":"s-value-prop__icon"}],["$","h3",null,{"className":"s-value-prop__value-heading","children":"Educational resources"}],["$","p",null,{"className":"s-value-prop__value-text","dangerouslySetInnerHTML":{"__html":"Visit the Shopify Help Center for free user guides, tutorials, and answers to FAQs. 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Process orders, manage logistics, and track inventory all from Shopify’s unified dashboard."}}]]}],["$","div","Insightful marketing",{"className":"p-long-content s-value-prop__value--2col","children":[["$","img",null,{"src":"https://cdn.shopify.com/shopifycloud/brochure/assets/icons/value-prop/spot/marketing-5a71e4948b6d5bb7785df1187e0941372e159544d81c42449268cfed12844d0e.svg","alt":"","className":"s-value-prop__icon"}],["$","h3",null,{"className":"s-value-prop__value-heading","children":"Insightful marketing"}],["$","p",null,{"className":"s-value-prop__value-text","dangerouslySetInnerHTML":{"__html":"Integrate with social media, use built-in SEO best practices, and encourage customers to leave product reviews. 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You can start a jewelry shop with less than $100. You can sign up for a 14-day free trial with Shopify, build and customize your site, and source products from dropshippers for a low-cost way to start a jewelry shop. If you create your own designs or open a physical store, you will need more capital.
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You can sell jewelry online from your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, on niche websites like Mercari and Poshmark, and on social media, and via wholesale.
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Yes, you can sell jewelry on Shopify. Shopify is a great place to sell jewelry because there are no marketplace fees and you own your customer list while having more control over your business.
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The jewelry industry in the United States is valued at $71.3 billion, and it’s never been easier to enter this booming market.* In the past, brands often needed large advertising budgets to get their brand featured in national publications or TV commercials. These days, all it takes is an online store and an Instagram account to kickstart a new line of earrings or necklaces. By leveraging new channels like influencer marketing, you can put your new brand in front of a global audience for little to no cost.
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The thought of building a jewelry brand from scratch might seem overwhelming,but it’s actually a lot easier than you think. First, you’ll need to decide what type of brand you want to build. Are you going to be a luxury retailer, or do you prefer to sell affordable, everyday pieces? Are you going to offer pieces for broad audiences or do you want to focus on a particular demographic? Also, consider the pieces of jewelry that you’re going to focus on, such as pendants or rings.
Once you’ve solidified your brand identity, you need to come up with a name. Keep in mind that your business name will go on all of your marketing materials. Avoid being too specific, with a brand name such as ‘Jay’s Pendants’, because as your business grows you may want to expand into other categories. You might want to to name your brand something more general like ‘Joanna’s Jewelry’ or even ‘Amy’s Accessories.’
Next you’ll need to create a logo that represents your brand. If your budget is limited, you might want to consider an inexpensive marketplace like Upwork where you can get designs created for as little as $5. If you’re just exploring the idea and don’t want to spend money on a logo, you can use Shopify’s Online Logo Maker to create your own. Finally, you’ll be ready to build your online store using Shopify. There’s a free 14 day trial so you can build your brand and see what your website would look like without paying a cent.
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You can find jewelry from wholesalers and dropshippers—AliExpress dropshipping is a great option. Look for chokers, necklaces, earrings, rings, and more. Simply search for different types of jewelry and import them to add products from AliExpress, then write unique product descriptions for your products. Once a customer places an order, log into your dropshipping app and process the order. The item will ship directly to your customer.
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