We are looking for a results-driven marketer to join our team. In this role, you will be responsible for maximising our impact by owning and evolving APAC Marketing regional campaigns and program activities. You will collaborate cross-functionally to identify, define, manage, and evaluate initiatives that drive adoption of Shopify products, their GTM approach and the channels in which they’re promoted. Additionally, you will take ownership of localising global campaigns by collaborating with regional stakeholders.

Effective collaboration with global teams will be essential to influence and strategically align efforts to achieve regional impact. Your primary focus will be to develop the most impactful regional assets and champion campaigns from inception to execution. By doing so, you will play a crucial part in driving increased sales opportunities and maintaining a healthy pipeline of new business and upgrade opportunities across APAC.

Responsibilities

• You will be a critical player in ensuring our key APAC audiences have timely, relevant and meaningful experiences at every touchpoint.
• Develop adeep understanding of our nuanced markets, merchants we’re targeting, and the approaches to marketing and channels that are most likely to connect with them. You will need to be comfortable and confident with synthesizing data into actionable insights.
• From case studies and short form video ads to whitepapers and keynotes, you will produce a variety of content for use throughout the customer journey, to help accelerate the buying decision and support the entire customer lifecycle: from acquisition to advocacy.
• Manage third party agency resourcing and relationships to scope, brief and deliver projects.
• Anticipate and identify GTM issues and risks and provide solutions by assigning ownership and remaining consistent with tracking and follow up.
• Partner with sub-regional marketing leaders to deploy innovative demand generation and demand capture campaigns across APAC.
• Secure cross-functional resources and ensure campaign deliverables are on track for timely deployment. This will include the development of frameworks that promote collaboration, ensuring regular updates and relevancy of regional websites in APAC to generate leads.
• Align with global marketing teams to incorporate regional requirements, collaborating on briefs and execution phases to maximise the regional impact of global campaigns.
• 带地区培育项目的所有权,identifying opportunities for continuous optimisation and impact of both new business and upgrade programs in line with their objectives.
• Influence decision-making and align goals across multiple teams, securing necessary leadership support for the execution of marketing programs.
• Deliver campaign post reporting that supports continual learning and improvement of the work we do.

• Extensive experience withfull funnel marketing, with a clear understanding of how to increase awareness and shift perception, through to how we can communicate key value propositions through solution-led marketing
• A mix of skills across quantitative-driven growth and narrative-driven storytelling
• A natural tendency to partner closely with sales, partnerships and operations teams
• The ability to navigate ambiguous tasks and situations with speed and grace
• A strong interest in and aptitude for spending time with customers
• The ability to thrive in chaos, resolve ambiguity, and think quickly on your feet
• Ability to influence cross functional teams and champion new concepts and ideas
• Ability to work with external and internal stakeholders across multiple time zones
• Strong analytical, planning, and organisational skills
• Outstanding verbal and written communication skills

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities