We are looking for a focused and results-driven marketer to join our team. In this role, you will be responsible for maximising our impact by owning and evolving how we target, engage and win key Large Accounts across APAC. You will collaborate cross-functionally to identify, define, manage, and evaluate initiatives that drive adoption of Shopify products, their GTM approach and the channels in which they’re promoted for this target audience.

As the Regional Marketing Manager, Large Accounts you’ll play a key role in building, developing and executing our strategy to be the platform of choice for Large Accounts. We’re looking for someone with significant experience driving the right mix of programs and messaging for such an audience, to create awareness of our brand, achieve demand and pipeline goals and accelerate open opportunities to close. You will be comfortable pivoting between high-level strategy and day-to-day rolling up your sleeves - all with an ability to achieve results working cross-functionally with a pipeline and revenue focused point of view.

Responsibilities

• Lead the creation and evolution of our Large Accounts marketing narrative - working in close, cross-collaboration efforts with sales, partnerships and tech solutions teams to create campaigns, content and programs to deliver impact.
• Create unique ABM experiences that build meaningful connections with prospects, operationalising execution across the touchpoints that will have the greatest impact.
• Build and execute our local marketing strategy for aligning the tools, processes and integrations needed to support high-performance ABM marketing programs.
• Partner closely with sales to create a cohesive strategy with aligned ownership of programs, KPIs and pipeline goals.
• 考虑到你的听众,创造a variety of assets from case studies and short form video ads to whitepapers and keynotes, for use throughout the customer journey, to help accelerate the buying decision lifecycle: from acquisition to advocacy.
• Monitor performance via marketing dashboards and analysis tools, with regular reporting on performance and learnings to marketing peers as well as sales and leadership.
• Align with global marketing teams to incorporate regional requirements for our Large account targets, collaborating on briefs and execution phases to maximise the regional impact of global campaigns.
• Partner with sub-regional marketing leaders to deploy innovative demand generation and demand capture campaigns across APAC.
• Influence decision-making and align goals across multiple teams, securing necessary leadership support for the execution of marketing programs.

• 10+ years B2B demand generation, integrated campaign, ABM, or field marketing role
• Experience in Account Based Marketing for acquisition in the Enterprise B2B space
• Familiarity with ABM personalization tools like DemandBase and Drift, automation workflows and Account, Contact, & Opportunity insights via Salesforce.
• Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth
• Extensive experience with full funnel marketing, with a clear understanding of how to increase awareness and shift perception, through to how we can communicate key value propositions through solution-led marketing
• A mix of skills across quantitative-driven growth and narrative-driven storytelling
• A natural tendency to partner closely with sales, partnerships and operations teams
• The ability to navigate ambiguous tasks and situations with speed and grace
• A strong interest in and aptitude for spending time with customers
• The ability to thrive in chaos, resolve ambiguity, and think quickly on your feet
• Ability to influence cross functional teams and champion new concepts and ideas
• Ability to work with external and internal stakeholders across multiple time zones
• Strong analytical, planning, and organisational skills
• Outstanding verbal and written communication skills

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities