We are seeking a Senior Growth Marketer to join our Shop Growth Marketing team. This team excels at the intersection of data, automation, product, and marketing, and prides itself on generating results (learnings and bottom line impact). The ideal candidate has a passion for crafting exceptional customer experiences, driving demand, conversion, engagement, and retention. They should have a proven history of generating impact across the various stages of the marketing funnel by leveraging technology platforms, executing cross-functional campaigns, and optimizing funnels to facilitate growth throughout the user lifecycle.

The perfect candidate will have experience managing high volume, data-driven email/push marketing and automation programs on a global scale that promote acquisition, activation, and retention.

Equally important for the role, the ideal candidate should have a solid grasp of mobile marketing, especially in enhancing performance through paid channels and applying effective app store optimization strategies that boost conversion rates and drive incremental app installs.

Responsibilities

• Collaborate with others in marketing, data, and engineering teams to create and execute high-quality email/push and mobile marketing experiences.
• Take ownership of marketing automation channels (email/push/sms) growth targets and
  measurement benchmarks.
• Develop a deep understanding of our target audiences and how to scale effective always-on
  marketing for Shop.
• Launch email/push/ASO experiments quickly with fast feedback loops.
• Analyze experiment data and turn insights into more experiments and key learnings.
• Create and manage effective customer segmentation strategies.
• Establish program foundations to measure success at various stages of the funnel.
• Work with stakeholders to prioritize work based on its impact on the business.
• Collaborate with cross-functional teams to design and execute unified, cross-channel programs throughout the entire buyer lifecycle.
• Develop playbooks and guiding principles to help Shop marketing scale growth efforts across diverse geographies and areas of the business.

• Full-stack marketer with experience developing and implementing omni-channel, personalized mobile marketing programs that increase conversion, adoption, and retention.
• Experienced in a combination of mobile marketing, growth, engineering, data, and/or computer systems.
• Strong understanding and track record in mobile marketing (paid channels, app store listing optimization, mweb), lifecycle marketing (email/push/sms), customer success, loyalty marketing, CRM.
• Experience analyzing data to uncover insights and optimize program performance at scale.
• Proficient in developing data/analytics tools to measure impact and forecasting marketing efforts impact.
• Experienced in coding responsive emails, building automations and customer journeys, setting up tests, and segmenting data.
• Thorough understanding of email list management, message types, CAN-SPAM Act, GDPR, and other compliance requirements.
• Strong foundations in coding using HTML, CSS, and templating languages like AMPScript, YAML, etc.
• Ability to thrive in ambiguity, resolve chaos, and think on your feet to drive change through strategic collaboration.
• Passionate about leveraging data attributes and behaviors to develop and implement personalized content and experiences.

Bonus points

• In-depth experience with Customer.IO.
• Experience with Apple search ads, data.ai and branch.io
• Experience with messaging channels, including email, push, in-app, and SMS.
• Experience with data management platforms (DMP) and/or customer data platforms (CDP).
• Prior experience working and scaling CRM and mobile app marketing in B2C or consumer marketplaces.
• Experience coding in any programming language.