(A quick note before you read the job description. Don't bother writing a cover letter - show us why you're perfect for this job! The person who gets this job will know their way around code, have managed a relevant social account and have a mean meme game. So, in the section marked Message to the Hiring Manager on the next page, please include: a website or app you built, a social channel you've managed or history of relevant posts, and a link to a meme you feel would resonate with an audience of developers)

OK, onto the details!

Shopify’s Social Media team, part of our broader Brand & Audience Expansion team, executes clear communications and engaging experiences, while blazing the trail for an innovative user experience, for our millions of merchants and followers across social channels and digital platforms every day.

As a Social Lead, Developer on the Social Media Team, you’ll bring developer audience & technical subject matter expertise to a highly collaborative and creative group of marketers. You’ll act as the primary point-of-contact forShopify’s Developer Relations—whose focus is engaging external Developers who build Shopify apps, themes and custom storefronts—and Product Marketing teams, on milestone moments likeEditions. You’ll conceptualize and create content that amplifies and engages target audiences, bringing products, launches and technical conversations to life through a variety of platforms and channels, including execs and thought leaders.

You’ll own and drive campaign and content calendars in support of Shopify’s Developer community, end-to-end, while engaging in timely conversations with the developer audience on social media. Authenticity is key for social, so you must be technically literate, ensuring you can genuinely engage with our developer community (more in qualifications below). You’ll need to work independently, while bringing along the right collaborators and stakeholders. The potential to thrive in an ambiguous, hyper-growth environment should excite you. This role is an individual contributor role, though there may be potential opportunities to lead direct reports over time.

Responsibilities

• Own original content & real-time social communications with the developer audience
• Design and own campaign and content calendars in support of Developer-focused initiatives with the ability to translate complex technical concepts into engaging, digestible social content for a developer audience
• Develop and pitch evergreen content series and community engagement programming including building channel strategies for primary (eg. Twitter/X) & secondary (eg. Discord, Reddit, GitHub)
• Be the voice for Developers when working with Developer Relations, Marketing & Product teams, bringing Social expertise to product launches; taking an experimental approach to channels and strategies, mapping content & initiatives to the right medium, call-to-action and more
• Own regular reporting cadence, including monthly recaps and campaign wrap reports
• Develop briefs with data-driven recommendations, aligned to Developer Brand and Social objectives, while adhering platform & community best practices, delivering on key results

• 相关工作经验在社会/社区和dev马rketing for tech brands
• 自然curious, demonstrated by a history of picking up and learning complex skills outside of industry or expertise and applying them to your work, (e.g. learning a programming language to better communicate with a developer audience as a social lead)
• Ability to synthesize products and technical roadmaps into tactics and campaigns for social
• You are technically literate. You've been hands on with technologies, examples include but not limited to: HTML, Liquid Javascript, Remix, SQL, Python, R, Git, web APIs and webhooks
• Demonstrated experience with integrated, cross-functional Product/Dev campaigns
• Ability to collect and use data to measure social and marketing programming, and synthesize this information for non-Social audiences including key Product & DevRel stakeholders
• Experience working with content creators, video and social producers and/or managing freelancers, vendors, and agencies
• Demonstrated passion for memes, social platforms, innovative digital experiences

Remember! Don't bother writing a cover letter - show us why you're perfect for this job! The person who gets this job will know their way around code, have managed a relevant social account and have a mean meme game. So, in the section marked Message to the Hiring Manager on the next page, please include: a website or app you built, a social channel you've managed or history of relevant posts, and a link to a meme you feel would resonate with an audience of developers.