Promoting your wholesale business to your retail customers

After youset up your Handshake supplier profile, you can promote your Handshake supplier profile and wholesale products to retailers.

If you use the Online Store sales channel, then you can add theShop Wholesalebutton that directs your customers from your online to your supplier profile on theHandshake marketplace. For example, you can create a new page, such as a dedicated wholesale page to display this content or add it to your existing page in your online store.

You can also use the Handshake-branded social media templates to promote your products on social media or in your marketing campaigns.

Adding the Shop Wholesale button to your store

TheShop Wholesalebutton directs customers to your supplier profile on the Handshake marketplace. You can add the button anywhere within your online store, but you need to manually edit your store's code. It's recommended to create a dedicated wholesale page in your online store, and then add theShop Wholesalebutton this page.

Step 1: Creating a dedicated wholesale page in your online store

Creating a wholesale page in your online store can be a good way to direct customers to your supplier profile on the Handshake marketplace. You can also promote your wholesale products by creating a call-to-actionShop Wholesalebutton, and add the new wholesale page to one of your store's menus.

To add a dedicated wholesale page to your store, you can eithercreate a new pageoredit an existing page. Use the page'sContentfield to add any additional information about your wholesale business that theShop Wholesalebutton doesn't include.

步骤2:添加你仅商店批发按钮ne store

You can add theShop Wholesalebutton to a page, product or collection page. You need to manually copy and paste the button's code to your online store. You can have theShop Wholesalebutton in multiple pages at the same time.

If you want to customize theShop Wholesalebutton, then you need to edit its code. If you aren't comfortable with coding, then you can consider hiring a Shopify expert. Learn more about hiringShopify Experts.

Steps:

1. From your Shopify admin, clickSettings>应用和销售渠道.

2. From the应用和销售渠道page, clickHandshake.

3. ClickOpen sales channel.

4. ClickGrowth.

5. In theShop Wholesale buttonn节中,clickCopy code.

6. Navigate to the page, product ,or collection where you want to add the button:

   • To choose a product, clickProducts, and then click the product.
   • To choose a collection, clickProducts>Collections, and then click the collection.
     
   • To choose a page, click欧宝体育官网入口首页>Pages, and then click the page.

7. Click<>to show the HTML.

8. Paste the code where you want the button to appear, and then clickSave.

Step 3: Add the page to your store's navigation

If you want customers to see your wholesale page in one of your store's menus, such as the main menu or footer menu, then you canadd the page to your store's navigation.

Download the social media templates

You can download Handshake-branded social media templates, which you can edit and use in marketing campaigns on your social media accounts. The social media templates are downloadable PNG files that you can edit using third-party image editing software.

Steps:

1. From your Shopify admin, clickSettings>应用和销售渠道.

2. From the应用和销售渠道page, clickHandshake.

3. ClickOpen sales channel.

4. ClickGrowth.

5. In theSocial media templates节中,clickdownloadingthat directs you to a shared Google Drive.

6. Choose the template format and go to the corresponding folder. For example, if you want to use the template in an Instagram or Facebook story, then go to theIG/FB story formatfolder.

7. Right click on a template that you want to download, and clickDownload.

8. Edit the template on your computer using third-party image editing software, and then upload it to your social media accounts.