Meta pixel

When you set up Facebook and Instagram by Meta, you can add a pixel to track customer data and behaviour on your Online Store. To use a Meta pixel, you need to set acustomer data-sharing level. It's up to you to decide how much data you want to track using the pixel. The Standard data sharing setting sends only customer behaviour. The Enhanced and Maximum settings send additional customer information including name, location, and email address.

You can create a Meta pixel using Facebook Ads Manager, or in Facebook and Instagram by Meta.

If you've added a Meta pixel to your online store theme code before, thenremove the Meta pixel code from your online storeafter you set up your pixel using Facebook and Instagram by Meta.

Meta pixels can help improve your stores marketing capabilities and the performance of Facebook ads. To create Facebook ads you need to connect aFacebook ad account.

Creating a Meta pixel

You can create a new Meta pixel directly in Facebook and Instagram by Meta by clickingCreate newin the pixel set-up box, or you can create a Meta pixel inFacebook Ads Manager. To create a pixel in Facebook Ads Manager, refer to theFacebook Help Center.

Add a Meta pixel to your online store

When you add a Meta pixel to Facebook and Instagram by Meta, the pixel integrates with your online store. A Meta pixel can be added when you're setting up Instagram Shopping or Facebook Shop. Before you can add a Meta pixel, you need to activate data sharing in theCustomer data-sharingsection.

You can manage your Meta pixel in theShare data settingswithin theSettingssection of Facebook and Instagram by Meta.

In theCustomer data-sharingsection of yourShare data settingsin Facebook and Instagram by Meta, there's a list of pixels that you have created. ClickConnectto connect a preexisting Meta pixel or clickCreate newto create a new Meta pixel.

在您添加元像素line store, make sure that it's working by using Facebook Ads Manager. Learn about how to tell if your Meta pixel is working from theFacebook Help Center.

Steps:

1. From your Shopify admin, clickSettings>Apps and sales channels.

2. From theApps and sales channelspage, clickFacebook & Instagram.

3. ClickOpen sales channel.

4. ClickSettings, and then clickShare data settings.

5. In theCustomer data-sharingsection, click theEnable data-sharingtoggle.

6. In theChoose data-sharing levelsection selectStandard,Enhanced, orMaximum.

7. Select your pixel from the list.

8. ClickConfirm.

Change or remove a Meta pixel from your online store

Steps:

1. From your Shopify admin, clickSettings>Apps and sales channels.

2. From theApps and sales channelspage, clickFacebook & Instagram.

3. ClickOpen sales channel.

4. ClickSettings.

5. In theShare data settingssection, clickChangeto remove your current pixel.

6. Connect another pixel, or create a new one.

If you edited your theme file code to add a Meta pixel, then you need to remove the pixel code before you can add a Meta pixel ID using Facebook and Instagram by Meta. If you don't remove the pixel code, then your store will have more than one pixel on it, which can result in duplicate or incorrect data in your reports.

Remove pixel code from your theme file

Remove your Meta pixel in your Online Store Preferences

1. From your Shopify admin, clickSettings>Apps and sales channels.

   1. From theApps and sales channelspage, click欧宝体育官网入口首页.
   2. ClickOpen sales channel.
   3. ClickPreferences.
   4. In theMeta pixelsection, clickChange.
   5. Delete the Meta pixel, and then clickSave.

Customer data-sharing events

After you add a Meta pixel in Shopify, thepixel tracks certain eventson your online store, such as when a customer views a certain page. For more information on customer data-sharing events, refer toFacebook data sharing.

Migrating your Meta pixel to the Facebook and Instagram app

On July 1, 2023, management of Meta pixel is moving from your Online Store Preferences to the Facebook & Instagram app. To continue tracking customer behavior and analyzing store traffic, you need toadd your Meta pixel to the Facebook and Instagram app.

After you add your Meta pixel to the Facebook and Instagram app, you don't need to remove the Meta pixel from your Online Store Preferences.