List your products for free on Google

For eligible stores, products synced to Google Merchant Center using the Google & YouTube channel can appear across Google. For a full list of where free listings can appear, refer to theGoogle Merchant Center.

If you already use the Google & YouTube channel to sync products to Google Merchant Center, then you canconfirm that your product feed is opted in to Free product listings. If you opt in to Free product listings, then your products can appear in unpaid product listings across Google. You can choose any Comparison Shopping Service from the CSS dashboard available in your Google Merchant Center.

If you're new to the Google & YouTube channel, then you need toset up the channel to sync your products with Google Merchant Center.

About free listings

By using the Google & YouTube Channel, your products might be eligible for free listings on the Shopping tab.

Customers who search on the Shopping tab have a high purchase intent, so your product listings in those search results might convert better than regular search engine results. Additionally, only approved products appear in Shopping tab search results, so there is a greater chance that new customers will discover your products when searching with the Shopping tab than within regular search engine listings. Your products might also appear as a rich snippet in the Search results page for related product searches.

Although you might be eligible to list your products for free across Google, the performance of your listings in search results is determined by machine learning. Learn more aboutshowing products on Free product listingsfrom Google Merchant Center Help.

To improve the performance of your product listings on the Shopping tab, use the following guidance to help you optimize your product information:

• Make sure that your product and store information is descriptive and up to date.
• Add high-quality images to your products.
• Optimize your product titles and descriptionsby including keywords that customers use in searches.
• Add relevant product data, such as size or gender, to improve the chance that customers can find your products.
• Add a product type to your products up to at least 3 levels. Learn more aboutproduct typefrom Google Merchant Center Help.

If you're new to online selling, then it might take time before your products appear in relevant search results. Learn more aboutbest practices for showing your products on Free product listingsfrom Google Merchant Center Help.

Supported countries and regions

You can list your products for free on Google in the following countries and regions.

Confirm that your product feed is opted in to Free product listings

For your synced products to be eligible to show in free listings across Google, your store needs to sell in a supported country or region. Additionally, the method that you used to create your Google Merchant Center account determines whether your product feed is automatically opted in to the Free product listings program:

• If you created your Merchant Center account by using the Google & YouTube channel and your store meets eligibility requirements, then your approved products can automatically start appearing on the Shopping tab in relevant search results.

• If you created your Merchant Center account outside of Shopify, then you need to use Google Merchant Center to confirm whether your products can appear on the Shopping tab in relevant search results.

Learn more aboutviewing the status of your product feedfrom Google Merchant Center Help. If you need to opt in to the Free product listings program, then you can do so from Google Merchant Center.

Steps:

1. From your store'sGoogle Merchant Center account, clickProducts.
2. To see the settings for your product feeds, clickFeeds.
3. UnderDestination, confirm thatFree product listingsis listed. If your product feed listsFree product listingsas a destination, then your approved products can appear on the Shopping tab results page.
4. 如果免费产品上市没有列表ed as a destination for your product feed, then you need to opt in:
   1. Click the name of your product feed. Product feeds created by Shopify are listed asContent API.
   2. Under country, select your country. If you don't sell to a supported country or region, then you aren't eligible to opt in.
   3. CheckFree product listingsto opt in.

Opting out of free listings on the Shopping tab

You can opt out of showing your products on Free product listings program from Google Merchant Center. Learn more aboutremoving a feed from a destinationfrom Google Merchant Center Help.