Set up the Google channel

TheGoogle channelautomatically syncs your products and relevant information about your Shopify store with theGoogle Merchant Center. You can then update your Google product feed directly from Shopify. For eligible stores selling in the United States, products synced to Google Merchant Center using Shopify's Google channel can appear inGoogle Shopping tab search listingsfor free.

Set up the Google channel to sync your products

You caninstall the Google channel from the Shopify App Store. Learn how toinstall an app.

After you install the Google channel, you need to connect your Google account and Google Merchant Center account so that you can sync your Shopify products with Google.

Your store needs to meet a few requirements for the new Google channel to work. When you set up the Google channel, you can review therequirementsto see if you need to make any changes to your online store or shipping settings.

Steps:

1. ClickConnect Google Account, and then select a Google account or create a new one. You need to allow Shopify to access your Google account information.
2. Review the setup requirements for your online store, and make any required changes.

3. Select or create a Merchant Center account:

   • Select a Merchant Account from the drop-down list. The Merchant Center IDs listed are the ones associated with your Google account where your Google account is an administrator.
   • If you don't have a Merchant Center account, then clickCreate new, and then complete the account creation process from Google Merchant Center.

4. You need to verify yourself as the Merchant Center account owner.

   1. In theVerify it's yousection, enter your phone number, select your country from the drop-down menu, and clickGet codeto receive your verification code.
   2. In theVerify it's youwindow, enter the 6-digit code that is sent by text message to your phone.
   3. ClickVerify.

5. ClickSelectbesideTarget marketto set up where you want to sell your products, and then select a target market and the language. Your store's currency settings determine the countries and regions available for you to target. The languages available are based on thosesupported by Google, and depend on your target market.

6. If you're setting up for paid marketing on Google, then clickSelectbesideShipping settings, and then click the drop-down menu to select automatic or manual configuration of shipping rates:

   • SelectAutomatically import shipping settingsto sync your shipping rates from Shopify, and then clickSave. Learn more aboutsyncing your shipping rates with Google Merchant Center.
   • SelectManually set up shipping settings in Google Merchant Centerto set up your shipping rates on Google Merchant Center, and then clickSave.

7. Optional: set your product title and description preferences for products synced with Google. Learn more aboutoptimizing your product titles and descriptions for Google Shopping.

After you complete setup, products that are available to your online store automatically begin to sync with Google. For eligible stores, products synced to Google Merchant Center using the Google channel can appear on relevantGoogle surfacesfor free.

Learn more aboutsyncing your Shopify products with Google and product sync errors.

From the Overview page in the Google sales channel, you can view your product listing and marketing information:

• Product listings: All of the products that you have synced to the Google Merchant Center. Your approved products might be eligible to show for free across different Google surfaces such as, the Shopping tab, Google Search, Google Images, Google Maps, and Google Lens. Learn more aboutlisting your products for free on Google.
• Marketing: Access your Google Merchant Center account, where you can create Performance Max campaigns. Learn more aboutGoogle Performance Max.

Earn Google Ads credit

When you create a Google Ads account using the Google channel in Shopify, you can qualify for extra ad credits. When you start advertising with Google Ads, you can get 500 USD in ad credits when you spend your first 500 USD on Google Ads within your first 60 days.

After you spend 500 USD on advertising on Google Ads, the credit is applied to the Billing Summary of your Google Ads account within 5 days. The 500 USD threshold doesn't include taxes or other fees, and must be spent within the 60-day promotional period. To learn more, refer to theGoogle Ads promotions terms and conditions.

You don’t receive a notification when your credit is used up, and any additional advertising costs are charged to the payment method in your Google Ads account. If you don’t want to continue advertising with Google Ads, then you can pause or delete your campaigns at any time.

Eligible countries

Google offers the Google Ads credit in the following countries, and for the following amounts:

Getting help with Google Ads

Contact Google Ads Helpto get help with the following topics:

• billing and invoicing for Google Ads
• policies, ad reviews, and campaign optimization
• setting up ad types that the Google channel doesn't support, such as video campaigns
• Google Merchant Center
• 谷歌分析

You can contact Shopify Support to get help setting up or using the Google channel.