Shippingis an essential component of every product-based ecommerce business. And it’s more than just logistical. It’s a core part of the customer experience.
Unfortunately,shipping can also be challenging. You’re at the mercy of third-party carriers and external factors like weather, theft, and unplanned global events. And when order fulfillment suffers, so do customers—and so does your bottom line.
To keep your business moving and orders shipping, we’ve put together a list of shipping resources to help you fulfill orders and communicate with customers.
1. Pack your orders like a pro
Shipping orders starts with packaging products and prepping them for their journey. Packaging should be cost-effective, customer-friendly, and functional.
Packaging materials
Packaging materials do more than just keep your products safe during transit to their destination. Theunboxing experienceis your chance to make a first impression on customers with their order. It also provides a shareable experience customers may want to post on social media.
There are many options when it comes toecommerce packagingmaterials for your orders.
You might consider findingsustainable packaging and shipping optionsto reduce your environmental impact and boost brand image and consumer perception.Rothy’sshoe brand, for example, has a commitment to sustainability, and uses recycled, biodegradable packaging and boxes that reflect that.
Rothy’s biodegradable shoeboxes are durable enough to ship on their own.
Many carriers offer free packaging for use with a specific shipping rate. Although you don’t have to pay for the materials, you might need to create a free account with the carrier for them to send it to you.
The following Shopify Shipping carriers offer free packaging:
Check out these other small-business shipping resources for packaging materials:
- Packaging Inserts Ideas: 7 Ways to Increase Customer Loyalty
- Why Product Packaging Design Is an Investment, Not an Expense
Shipping rates at checkout
Now more than ever, customers are expectingfast fulfillmentand affordable delivery options. In fact,one report from McKinseyfound that more than 90% of US consumers expect two- to three-day delivery options and 30% expect same-day delivery.
While you can’t always controlshipping speeds, you canadjust shipping rates. Consider pricing options like free, flat-rate, andexpedited shipping. If you choose to offer free shipping, you can include the fee in your product prices, or you can absorb the shipping costs. If you choose to offer flat-rate shipping, customers will pay one consistent rate depending on where they are located.
You can also offer customers the option to choose their carrier, andset up your store to offer carrier-based shipping rates at checkout. You can alsocombine shipping rates from different shipping profilesfor the most cost-effective solution.
Save time buying shipping labels
Avoid unnecessary trips to the post office bypurchasing discounted shipping labels directly from Shopify. To purchase ashipping label, select “Create shipping label” from an order page and select the carrier you want to ship with. Once purchased, print your shipping label and attach it to your package.
You can then schedule a pickup with your carrier. Packages can be left in a designated location to ensure a six-foot distance between you and your courier.
Adding weights for your products and packageswill ensure you getaccurate label prices on Shopify Shippingand save time when purchasing a label.
2. Get your orders delivered right
There are many differenttypes of shippingand delivery methods available. Now, brands can send products to customers via traditional delivery methods, like through the mail and shipping services, or they can use more innovative options like local delivery or in-store pickup.
Local delivery
Consideroffering local deliveryfor customers who are located nearby.Local deliveryskyrocketed in popularity among businesses and consumers alike during the height of the COVID-19 pandemic. And it seems thisshipping trendis here to stay. The number of couriers and local delivery service providerscontinues to grow each year.
You might hire dedicated staff to deliver these orders or leverage a third-party service or platform to pick up the items and drop them off at customers’ delivery addresses.
Local deliveryis also an excellent fulfillment method for brick-and-mortar retailers. It can help boost sales, especially if you have large or otherwise difficult to transport items.
Check out these other resources to help you implement local delivery for your Shopify store:
Taxes
When selling across state and even country lines, it’s important to stay apprised of the different tax obligations. You or your customers may owe taxes to the state in which you’re operating as well as the state in which the customer resides or where the order is delivered. Eachstate has its own sales tax guidelines, and you may have to payinternational dutiesfor orders sent overseas.
With Shopify, you canset up location-based tax settingsto automate the process for you. You can also refer to thisUS sales tax state guideto learn more about your and your customers’ obligations.
International shipping
如果你想进入全球经济,selling internationallyis an excellent way to do so. This will allow you to grow your business to other countries and customers. However, it also comes with logistical challenges, including shipping.Shipping internationallyis different from domestic fulfillment.
You’ll need to use different carriers—often a combination of carriers—and account for longer shipping times and higher costs. You may also have to adjust your taxes settings. International shipments are often subject toadditional customs fees, taxes, or duties. Sustainable swimwear brandSeea, for example, requires customers pay these additional taxes upon the package’s arrival.
Here are some more resources to help you navigate international shipping for your Shopify site:
Returns management
Ecommerce returnsmanagement is a challenging but a necessary part of every online business. While it’s important to have a strongreturn policyto protect your profits, you don’t want to be so rigid that customers have a negative experience or, worse, people don’t want to buy your products in the first place.
Nearly three-quarters of consumersbelieve the returns process needs to be improved. As many as 84% say this is an important and influential part of the customer experience—one that has a lasting impact on their opinion of the retailer. And95% say a bad return experiencewill make them less likely to return to a brand for future purchases.
It’s important to set up yourshipping strategytohandle returns. Reverse logistics should be as smooth as possible—it’s your last chance to turn a disappointing experience into a positive one. You canbuy Shopify Shipping return labelsto make it easy for customers to pack up and ship unwanted items.
3. Optimize your ecommerce shipping processes
You likely already have some shipping processes in place. Sometimes you can tweak what you already have instead of overhauling it completely.
Communicate shipping delays
Whenever there’s a shipping delay, it’s important to proactively communicate it. This means not only notifying customers directly but also getting in touch with your supply chain, operations, and logistics team, and whoever else may know about or be impacted by the delay.
与你的客户保持联系沟通hipping delays and encourage engagement through updates and promotional offers.
Send an email to your subscribers and/or create anannouncement barto share shipping updates with customers on your site. Don’t forget to update yourshipping policyto reflect any changes as well.
Offer free shipping for large orders
Free shipping isn’t just an added bonus these days. Many consumers consider it the norm. According to a2021 Jungle Scout consumer trends report, 80% of consumers expect free shipping when their order hits a certain threshold, and 66% expect free shipping for all online orders. And high shipping fees areoften citedas a top reason forabandoning shopping carts.
While you may not be able to offer free shipping for all orders, you can consider creating an order minimum. Customers who make a purchase above the order minimum will getfree shipping. This is a strategic way toboost average order value (AOV)and conversion rates. You can also offer free shippingdiscounts and coupon codesas an incentive to sign up for your email list.
Cut shipping costs
While shipping is a necessary business expense, there are many solutions to save money andstay competitive as a small shop. Thecheapest way to ship a packagedepends largely on your location, the destination, the timeline, and the package itself—size, weight, etc. For starters, tap into the affordable shipping resources mentioned above, specifically regarding free packaging materials and discounted labels.
The best way to save money on shipping is to be flexible. For some packages, flat rate shipping may be the most affordable option. But in others, you might look to use two-day air as a more cost-effective solution.
You can also leverage the benefits ofShopify Shipping. Shopify Shipping makes it faster and easier to fulfill orders. You can buy shipping labels in Shopify, print multiple labels at a time, and get orders out the door quickly. Merchants can save up to 88% on shipping costs in the US and send products around the world with confidence.
Moving forward with shipping resources for your online store
While shipping can be a messy area of your business, it’s absolutely critical to invest in setting up processes that work for both your team and your customers. Shipping is a necessary evil, and this round-up of shipping resources will help you iron out any kinks and set yourself up for success.
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Shipping resources FAQ
What’s the difference between shipping and fulfillment?
Shipping refers to the actual transport of packages, while fulfillment is an umbrella term for the whole process of communicating an order to the warehouse and getting it to the customer’s destination.
Which shipping platform is best for ecommerce?
Shopify Shipping is the best shipping platform for ecommerce. Merchants can save up to 88% on shipping costs. You can buy shipping labels in Shopify, print multiple labels at a time, and get orders out the door quickly.
How can I get cheaper shipping for my ecommerce store?
You can get cheaper shipping for your ecommerce store by using Shopify Shipping. Shopify Shipping saves merchants up to 88% on shipping costs.
Does Shopify handle shipping for me?
Yes. Shopify Shipping works directly with multiple carriers, each offering multiple mail classes to make the process as streamlined as possible, so you can get orders into your customer's hands quickly and affordably, whatever that means for your business.