Average Order Value is the average dollar amount a customer spends when placing an order in your store. You can calculate it by dividing your store’s total revenue by the total number of orders taken.

There are many techniques you can use to increase your AOV. And this tutorial outlines 4 tried and true ways to up your average order value:

1. Upsell/Cross-sellis an easy way to increase your AOV. When customers choose an item, suggest an item that might be higher priced, but offer the customer more value. When you cross-sell, you’re offering a complementary product to the one they're already ready to purchase...Like suggesting batteries with a flashlight!
2. Bundlingis when you pair similar items or offer a deal on items that go well together. Some of the same upsell apps also offer bundles so you can try different things to see what works.
3. Volume discountoffers your customers a chance to save when they purchase more of the same product. This offer also works for site-wide shopping, as customers can choose many different products from all over your store to meet a minimum spend.
4. Post-purchasetimed discount is a discount that only lasts for a short period of time or a free gift for a limited time. You can include this offer on your purchase confirmation page or email receipt that you automatically send to your customer.