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Instagram Hashtags: 370+ Ideas To Increase Engagement

  • 19 minute read
Illustration of four characters looking through the Instagram logo with hashtags and hearts surrounding them. This is a metaphor for gaining new followers.

Usingpopular Instagram hashtagscan help you extend your reach, engage your audience, boost your brand, and even please theInstagram algorithm. In order to get each of these distinct benefits, however, you need to have specific strategies in place.

Read on to learn how to create an effective hashtag strategy for your Instagram accounts, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster, based on your business’ goals.

If you want to promote your brand or learnhow to make money on Instagram, these tactics are for you. You can also check our guide onhow to get followers on Instagramif you’re looking to build an audience.

构建your own Instagram hashtag strategy:

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How hashtags work on Instagram

Hashtags are attached tothings you post on Instagramand become clickable and searchable topics. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it.

When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.

Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing their importance on the platform, Instagram has expanded the functionality of hashtags. For instance, brands can now add hashtags to the profile section of theirInstagram bios.

hashtag in bio

Instagram Storiesalso offer a hashtagsticker, which lets you place working hashtags on your Stories. Users who click will be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag in your post.

hashtags in stories

Hashtags work similarly for Reels, helping the Instagram algorithm categorize your content so it shows up in a user’s explore feed.

hashtags in reels

Users can also follow hashtags they’re interested in, ensuring that relevant content appears in their feed regularly.

TIP:Shopify comes with powerful integrated tools that help youlist, promote and sell products on Facebook and Instagram.Create product collections, showcase your brand and products, and make sales on Facebook and Instagram without leaving your Shopify admin.

Top Instagram Hashtags for 2023

Here are the top 50 most popular Instagram hashtags:

  1. #love
  2. #instagood
  3. #fashion
  4. #photooftheday
  5. #beautiful
  6. #art
  7. #photography
  8. #happy
  9. #picoftheday
  10. #cute
  11. #follow
  12. #tbt
  13. #followme
  14. #nature
  15. #like4like
  16. #travel
  17. #instagram
  18. #style
  19. #repost
  20. #summer
  21. #instadaily
  22. #selfie
  23. #me
  24. #friends
  25. #fitness
  26. #girl
  27. #food
  28. #fun
  29. #beauty
  30. #instalike
  31. #smile
  32. #family
  33. #photo
  34. #life
  35. #likeforlike
  36. #music
  37. #ootd
  38. #follow4follow
  39. #makeup
  40. #amazing
  41. #igers
  42. #nofilter
  43. #dog
  44. #model
  45. #sunset
  46. #beach
  47. #instamood
  48. #foodporn
  49. #motivation
  50. #followforfollow

    Top 2023 Instagram hashtags by category

    There is a lot to consider when working with Instagram hashtags.

    Below, you’ll find the best Instagram hashtags, sorted by categories like industry or event, that you can use to start the process of fleshing out your hashtag strategy.

    Best hashtags for likes and follows

    1. #likes
    2. #like
    3. #follow
    4. #likeforlikes
    5. #love
    6. #instagood
    7. #instagram
    8. #followforfollowback
    9. #followme
    10. #photooftheday
    11. #bhfyp
    12. #instalike
    13. #photography
    14. #l
    15. #instadaily
    16. #me
    17. #picoftheday
    18. #beautiful
    19. #myself
    20. #likeforfollow
    21. #fashion
    22. #smile
    23. #followers
    24. #likeforlike
    25. #followback
    26. #f
    27. #followforfollow
    28. #comment
    29. #likesforlikes
    30. #bhfyp

    Note:No promises made on the quality of the followers or likes you’ll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows.

    Best fashion hashtags

    1. #fashion
    2. #love
    3. #style
    4. #styleinspo
    5. #ootd
    6. #outfitoftheday
    7. #whatiwore
    8. #shoppingaddict
    9. #beautydoesnthavetobepain
    10. #currentlywearing
    11. #instastyle
    12. #lookgoodfeelgood
    13. #fashionblogger
    14. #fashionista
    15. #fashionstyle
    16. #fashionable
    17. #fashiongram
    18. #fashionblog
    19. #fashionaddict
    20. #fashionphotography

    Best food and beverage hashtags

    1. #food
    2. #foodporn
    3. #foodie
    4. #instafood
    5. #foodphotography
    6. # foodstagram
    7. #yummy
    8. #instagood
    9. #love
    10. #foodblogger
    11. #foodlover
    12. #delicious
    13. #homemade
    14. #healthyfood
    15. #photooftheday
    16. #picoftheday
    17. #dinner
    18. #foodgasm
    19. #foodies
    20. #tasty
    21. #cooking
    22. #instadaily
    23. #lunch
    24. #bhfyp
    25. #restaurant
    26. #healthy

    Best travel hashtags

    1. #travel
    2. #nature
    3. #photography
    4. #travelphotography
    5. #photooftheday
    6. #instagood
    7. #travelgram
    8. #picoftheday
    9. #photo
    10. #beautiful
    11. #art
    12. #naturephotography
    13. #wanderlust
    14. #adventure
    15. #instatrave
    16. #travelblogger
    17. #landscape
    18. #summer
    19. #trip
    20. #explore

    Best pet hashtags

    1. #pet
    2. #dog
    3. #pets
    4. #dogsofinstagram
    5. #cute
    6. #petsofinstagram
    7. #dogs
    8. #cat
    9. #love
    10. #puppy
    11. #cats
    12. #petstagram
    13. #animals
    14. #animal
    15. #instadog
    16. #instagram
    17. #dogstagram
    18. #doglover
    19. #of
    20. #catsofinstagram
    21. #dogoftheday
    22. #doglovers
    23. #petlovers
    24. #doglife
    25. #instapet
    26. #catstagram
    27. #instagood
    28. #cachorro
    29. #catlover

    Best tech and gadgets hashtags

    1. #techie
    2. #latesttech
    3. #ilovemygadgets
    4. #gadgetsgalore
    5. #apple
    6. #android
    7. #applevsandroid
    8. #wearabletech
    9. #VR
    10. #mobile
    11. #makinglifeeasier
    12. #tech
    13. #technology
    14. #technews
    15. #gadgets
    16. #instatech
    17. #software
    18. #innovation

    Best wedding hashtags

    1. #wedding
    2. #bride
    3. #weddingdress
    4. #weddingphotography
    5. #weddingday
    6. #weddinginspiration
    7. #makeup
    8. #weddingplanner
    9. #prewedding
    10. #bridal
    11. #bridetobe
    12. #weddingphotographer
    13. #weddings
    14. #groom
    15. #订婚
    16. #party
    17. #weddingideas
    18. #makeupartist
    19. #indianwedding
    20. #casamento

    Best fitness hashtags

    1. #fitness
    2. #gym
    3. #workout
    4. #fitnessmotivation
    5. #motivation
    6. #fit
    7. #bodybuilding
    8. #training
    9. #health
    10. #lifestyle
    11. #fitfam
    12. #healthylifestyle
    13. #sport
    14. #healthy
    15. #gymlife
    16. #life
    17. #crossfit
    18. #personaltrainer
    19. #goals
    20. #exercise
    21. #muscle

    Best holiday hashtags

    1. #stockingstuffers
    2. #christmasdecor
    3. #spookyhalloween
    4. #happyhalloween
    5. #thanksgivingtable
    6. #turkeyorham
    7. #valentineformyvalentine
    8. #happyfourth
    9. #newyearseve
    10. #newyearsresolution
    11. #胡里节daycrazy
    12. #胡里节dayspirit
    13. #kwanza
    14. #hanukkahgift
    15. #underthetree

    最好Instagram比赛标签

    1. #instacontest
    2. #instagiveaway
    3. #giveaway
    4. #扫stakes
    5. #contestalert
    6. #contestentry
    7. #winit
    8. #freebie
    9. #winitwednesday

    Best photography hashtags

    1. #photography
    2. #photooftheday
    3. #photo
    4. #picoftheday
    5. #photographer
    6. #model
    7. #photoshoot
    8. #portrait
    9. #beauty
    10. #travelphotography
    11. #canon
    12. #selfie
    13. #landscape
    14. #sunset
    15. #fotografia
    16. #portraitphotography
    17. #photographylovers
    18. #artist
    19. #nikon

    Best hashtags for small business

    1. #smallbusiness
    2. #supportsmallbusiness
    3. #handmade
    4. #shoplocal
    5. #shopsmall
    6. #smallbusinessowner
    7. #entrepreneur
    8. #supportlocal
    9. #business
    10. #localbusiness
    11. #businessowner
    12. #blackownedbusiness
    13. #art
    14. #explorepage
    15. #homedecor
    16. #covid
    17. #startup
    18. #创业
    19. #womeninbusiness
    20. #motivation
    21. #success
    22. #girlboss
    23. #entrepreneurlife
    24. #handcrafted
    25. #local
    26. #smallbiz
    27. #homemade
    28. #custom
    29. #smallbusinesssupport
    30. #shopsmallbusiness
    31. #handmadewithlove
    32. #supportsmallbusinesses
    33. #supportlocalbusiness

    Best music hashtags

    1. #music
    2. #hiphop
    3. #rap
    4. #musician
    5. #singer
    6. #musica
    7. #dj
    8. #rock
    9. #dance
    10. #song
    11. #guitar
    12. #viral
    13. #producer
    14. #newmusic
    15. #musicvideo
    16. #instamusic
    17. #livemusic
    18. #pop
    19. #concert
    20. #trap
    21. #beats

    Best art hashtags

    1. #art
    2. #artist
    3. #drawing
    4. #artwork
    5. #painting
    6. #artistsoninstagram
    7. #illustration
    8. #digitalart
    9. #design
    10. #sketch

    Best nature hashtags

    1. #nature
    2. #naturephotography
    3. #sunset
    4. #flowers
    5. #wildlife
    6. #mountains
    7. #hiking
    8. #explore
    9. #outdoors
    10. #naturelover
    11. #beach
    12. #forest

    Best Instagram Reels hashtags

    1. #reels
    2. #reelsvideo
    3. #reelsinstagram
    4. #reelsindia
    5. #holareels
    6. #reelsbrasil
    7. #reelsteady
    8. #instagramreels
    9. #reelsinsta
    10. #instareels
    11. #reelsofinstagram
    12. #k
    13. #music
    14. #bhfyp
    15. #disney
    16. #tiktokindia
    17. #videoftheday
    18. #instareel
    19. #foryoupage
    20. #fyp

    Top Instagram hashtag generators

    Whether you’re shooting for six hashtags or 30, it can be time consuming to enter that many characters, especially since autocorrect doesn’t fix hashtag spelling mistakes. Ask any social media manager and they’ll tell you: it’s not their favorite thing in the world.

    Fortunately, there are plenty of Instagram hashtag generators and hashtag search engines that can streamline the process. Here are some tools to consider.

    Best-Hashtags

    best hashtags hashtag generator

    Best-Hashtagsis a simple browser-based hashtag research tool. Its algorithm calculates the best Instagram hashtags for your social content based on historical data. Simply type in your desired hashtag and Best-Hashtags will generate a list of hashtags across different categories like:

    • Best related hashtags
    • Top 10 hashtags based on Instagram, Twitter, Facebook, and TikTok popularity
    • Low difficulty hashtags
    • Exact hashtags

    You can also discover new hashtags on its New Hashtags and Best Hashtags category pages.

    SISTRIX

    sistrix instagram hashtag generator

    TheSISTRIX Instagram Hashtag Generatoris another great tool for finding successful hashtags, fast. Enter a hashtag or topic, and you’ll see the best 30 hashtags to use. Get more recommendations by searching other hashtag variants related to your main search.

    The tool is completely free for up to 25 queries each day. If you want more searches, you’ll need to register for a SISTRIX account.

    Influencer Marketing Hub

    This Instagram hashtag generator is different. Rather than search for hashtags by topic, you upload a photo and the tool suggests hashtags to use. In the following example, we placed an image from theSurreals NFT collectionto see what hashtags would generate.

    influencer marketing hub generator

    You can select up to five keywords. Once selected, the tool reveals the optimal list of hashtags to use for your post.

    influencer marketing hub generated hashtags

    Inflact

    Inflactis another useful Instagram hashtag tool for posts, Stories, and Reels. The easiest way to use the tool is through keywords. For example, if you type “Paris” into the generator, it will reveal a handful of different hashtags that contain the keyword. Hashtags are broken down by frequent, average, and rare use cases.

    inflact instagram hashtag generator

    Inflact’s AI search tool also reveals organic hashtags or those that are often written together in the same post.

    related organic hashtags

    Most Instagram hashtag generators are free. If you aren’t willing to invest in a tool just for this purpose, the more affordable route may be to use a general social media tool. You can keep a document of different hashtags and use social media scheduling software likeAgorapulse,Hootsuite, orSprout Social.

    You can create the posts on your desktop, copying and pasting hashtags or groups of hashtags to the caption as needed. Since all of these tools can now post directly to Instagram for you, this can save you a few steps

    Types of Instagram hashtags

    Understanding which hashtags to use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement.

    Different types of hashtags serve different purposes, and a good strategy incorporates a combination of them. Learnhow to get verified on Instagramand use hashtags from your verified account to maximize your reach.

    Branded hashtags

    These should be listed in yourInstagram bioand are exclusive to your specific store. They can be used to build brand awareness, and you can encourage users to share user-generated content employing them. Examples includeHarper Wilde’s#LiftUpTheGirls,Shwood Eyewear’s#shwoodshop, andSo Worth Loving’s#swlfamily. Use only one or two branded hashtags per post.

    branded hashtag example

    Location-based hashtags

    If you have products that would appeal to local audiences, use them to your advantage. Do you sell novelty mugs that feature different states? Use #FloridaLife or #NewYorkDrinks to connect with the right audience. You can also tag posts based on location to reach a specific audience in the area.

    Entertainment hashtags

    These hashtags aren’t meant to grow your audience, but rather to expand on the relationship with the audience you already have. These phrases often have little to do with a brand itself, and more to do with the situation in the specific post. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused.

    entertainment hashtags

    Mass appeal hashtags

    Mass appeal hashtags are general hashtags that can apply to almost any post. They’re frequently used, which means they’re also frequently sought out. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. Examples of these include #instagood and #lovelife.

    Occasion-based标签

    Maybe you want to remind your followers that it’s OK to have a #caseofthemondays, or to appreciate that #summerrain. Timely hashtags can be related to a certain holiday, time of year, or even time of day. Users love timely content and are likely to seek out holiday and seasonal posts in particular. The example below uses the timely hashtag #sunsout to put a product—sunglasses—in front of an interested audience.

    occasion based hashtag example

    Trending hashtags

    Trending hashtags are hashtags that for any number of reasons explode in popularity due to current events, advertising campaigns, viral nature, or pop culture. Hashtags go in and out of favor, just like styles of clothing and slang.

    Whether Apple has announced a new version of the iPhone, or it’s election day somewhere in the country, trending hashtags won’t give you evergreen results, but they can yield meaningful returns when used correctly.

    Niche hashtags

    Certain products have audiences with niche interests with corresponding niche hashtags. People who are buying their own virtual reality systems, for example, are likely to be interested in all the latest technology. Customers who are interested in healthy eating may search for phrases like #organic or #eatinggreen. Use niche-specific hashtags to connect with a highly relevant audience.

    Bremont在下面的例子中这出奇地好。It uses hashtags like #luxury and #watchoftheday, knowing that these niche hashtags could connect them with their target audience.

    bremont手表标签的例子

    Special event hashtags

    Sometimes hashtags can act like beacons that alert users to special events going on with your store. Are you about to host a contest? Hashtags like #contestalert and #instagiveaway can help you find an interested audience. Similarly, hashtags like #flashsale and #BOGO can both help you find bargain hunters and signal to followers you’ve got special deals for them online.

    If you create a hashtag to promote a new product launch, you could feature that hashtag in your Instagram bio so that when people click through, they’ll find all the posts and stories that were published using that hashtag.

    Which types of hashtags should I use?

    Not all ecommerce businesses will benefit from every type of hashtag.

    A merchant with national or international reach may not have a reason to use location-based hashtags, for example, and B2B merchants with a strictly professional voice may not use a lot of entertainment-focused hashtags. That’s fine. Adopt the ones that will work best for your brand and your audience.

    Social media strategy and planning templates

    Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.

    Tips for using hashtags on Instagram

    Be mindful of the number of hashtags you use

    You can use up to 30 hashtags on a single Instagram post. Whether youshouldis another question entirely.

    The research suggests you should be using at least a few hashtags (as in, more than one) on every post. Instagram posts with hashtagsreceive 70% more likes, according to a study by Agorapulse.

    number of hashtags example

    As for precisely how many hashtags work best, the data is inconsistent. Some marketers swear by using just two hashtags, while others use all 30. In reality, the sweet spot for a single post may only be something you can uncover through testing.

    Should my Instagram hashtags be visible?

    Nobody wants to read through 30 different hashtags, or even six for that matter, just to get to the content. Big blocks of difficult-to-read text also look visually unappealing.

    Because of this, many brands opt to hide the bulk of their hashtags by strategically placing them below the See More option. Some will even take this a step further, adding significant extra spaces outside of the See More in order to aesthetically remove large chunks of hashtags from the rest of the description. Other brands will add hashtags in a separate comment on the post, but this may cause the hashtags to lose effectiveness.

    For most brands, the best option is simply to make sure that your hashtags are separated by at least one line from the caption and are hidden under the See More option. This keeps the focus on your caption, increasing the likelihood that it will be read. It also looks cleaner.

    The exception is if you’re using one or two hashtags for branding or entertainment purposes. In this case, leave them above the fold, if necessary, and make sure they’re listed first or written in line in yourInstagram caption. That way, users are more likely to read them.

    Although you may see others doing it, there’s no reason to use more than one line of separation for hashtags. If users click on See More, you don’t want them to have to scroll forever to get to the comments, because there’s a good chance they won’t continue and leave a comment of their own.

    Conduct Instagram hashtag research

    Hashtag research is a key part of distribution on Instagram. It can help you identify the most popular hashtags, give you new ideas for hashtags you wouldn’t have thought of on your own, and help you to identify trending hashtags.

    There are several different strategies you can use to conduct hashtag research, whether you want to grow your list or find new trending topics. Let’s take a look at each.

    Scope out Twitter

    If you want to find relevant hashtags that are currently trending, Twitter can give you an edge. It has a trending topics section, where you can see what people are sharing.

    Note that hashtag usage on Instagram and Twitter is different, and trending Twitter hashtags are more heavily focused on news. Keep that in mind and use it for research purposes instead of copying and pasting hashtags blindly to Instagram.

    Check out your competition

    It never hurts to see what your competition’s marketing strategy looks like, and that includes their hashtag strategy. Look for trends in which hashtags they’re using and you might get a few ideas for phrases you want to add to your roster, too.

    Monitor influencers

    Influencers—including micro-influencers—are called influencers for a reason: they already have an audience and people actively look to them for advice, inspiration, or expertise. It’s not surprising that these Instagram profiles may have mastered their hashtag game and found the best performing terms out there. Take a look, and don’t be afraid to snag a few that you like.

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    Avoid banned hashtags

    Did you know that there are such things as banned hashtags on Instagram? They aren’t even necessarily swear words or outright obscenities—though those definitely make the list.

    Instagram routinely “bans” hashtags that it detects are used frequently alongside some sort of illicit content. Some of these aren’t surprising, like #nasty, but others like #fitnessgirls and #tgif could be used for perfectly innocent reasons. Instagram won’t post new content to a banned hashtag’s feed, if the feed even stays up at all.

    Hashtags can be banned permanently or temporarily, and when you use them, your Instagram posts could be shadowbanned. This means that they may not show up in your followers’ feeds, and they may not appear when users search for other hashtags attached to the post. All in all, using a single banned hashtag can unravel all the work you did on a post.

    When compiling hashtags that you want to use, check out the full list ofhashtags that have been bannedon Instagram.

    Measure your Instagram hashtag strategy

    All marketing efforts should be measured whenever possible, and that goes for hashtag strategies, too.

    Hashtags can be much more difficult to evaluate on your own, especially if you have groups of them on posts. This can make it difficult to know which are working and which aren’t pulling their weight. Fortunately, there are several ways to measure the impact of your strategy.

    First, take a look at the overall growth of your channel. You can do this with Instagram’s analytics, though many third-party social management platforms will offer more detail.

    看看印象,达到,喜欢上你r profile and posts. How many accounts have you reached through the Discovery channel? Are you seeing big changes as a result of your new strategy? Look for month-to-month increases. If you don’t see them within a couple months, it’s time to try something different.

    instagram insights

    You should also be using hashtag research tools to monitor the hashtags you’re using regularly. Make sure their popularity is trending up over time and not decreasing. You can use tools like Keyhole to track your branded hashtag and to see the reach, impressions, and overall use from other profiles. This can help you evaluate how much your branded hashtag is helping you, and if it’s gaining traction organically.

    Third-party tools can also provide data about your hashtag usage and their results.Sprout Socialhas excellent hashtag data, showing you the hashtags that yielded the best engagement and which you used most often.

    Finding the best Instagram hashtags

    Instagram hashtags are an essential part of Instagram marketing. If you combine your hashtag tactics with a strategy that focuses on how to get more followers, you’ll see an immediate lift in likes, comments, and followers.

    If you don’t have a strategy in place, your marketing may not be reaching its full potential on the platform. Use the tools and hashtag suggestions detailed in this post to form your own list of high-performing hashtags that will extend your reach and keep your audience engaged, and remember to switch them up based on your analytics tools for best results.

    Illustration by Eugenia Mello

    Instagram hashtags FAQ

    Which Instagram hashtags get the most likes?

    • #likes
    • #like
    • #likeforlikes
    • #instalike
    • likeforlike
    • #comment
    • #likesforlikes

    What are the best Instagram hashtags?

    • #love
    • #fashion
    • #photooftheday
    • #beautiful
    • #photography
    • #picoftheday
    • #happy
    • #follow
    • #nature
    • #tbt

    How do I use hashtags on Instagram?

    Use Instagram hashtags to put your posts, videos, or Stories in front of your target audience, even if they haven’t interacted with your profile before.

    Is 30 hashtags too much?

    The maximum amount of hashtags you can use in a post is 30. But you may not need to use 30 hashtags for every post. Consider using a maximum of five or six to not look spammy.
    Topics:
    Social Media Optimization