Set up the Google & YouTube channel

TheGoogle & YouTube channelautomatically syncs your products and relevant information about your Shopify store with theGoogle Merchant Center. You can then update your Google product feed directly from Shopify. For eligible stores selling in the United States, products synced to Google Merchant Center using the Google & YouTube channel can display inGoogle Shopping tab search listingsfor free.

Connect the Google & YouTube channel to sync your products

You caninstall the Google & YouTube channel from the Shopify App Store. Learn how toinstall an app.

After you install the Google & YouTube channel, you need to connect your Google account and Google Merchant Center account so that you can sync your Shopify products with Google.

Your store needs to meet a few requirements for the Google & YouTube channel to work. Review therequirementsto learn if you need to make any changes to your online store or shipping settings.

Steps:

1. ClickConnect Google Account, and then select a Google account or create a new one. You need to allow Shopify to access your Google account information.
2. Review the setup requirements for your online store, and make any required changes.
3. Select or create a Merchant Center account:
   1. Select a Merchant Account from the drop-down list. The Merchant Center IDs listed are the IDs associated with your Google account where your Google account is an administrator.
   2. If you don't have a Merchant Center account, then clickCreate new, and then create an account from Google Merchant Center.
4. You need to verify yourself as the Merchant Center account owner.
   1. In theVerify it's yousection, enter your phone number, select your country from the drop-down menu, and then clickGet codeto receive your verification code.
   2. In theVerify it's youdialog, enter the 6-digit code that you receive by text message to your phone.
   3. ClickVerify.
5. ClickSelectbesideTarget marketto set up where you want to sell your products, and then select a target market and the language. Your store's currency settings determine the countries and regions available for you to target. The languages available are based on thosesupported by Google, and depend on your target market.
6. Optional: If you're setting up for paid marketing on Google, then clickSelectbesideShipping settings, and then click the drop-down menu to select automatic or manual configuration of shipping rates:
   1. SelectAutomatically import shipping settingsto sync your shipping rates from Shopify, and then clickSave. Learn more aboutsyncing your shipping rates with Google Merchant Center.
   2. Select手动设置航运设置谷歌Merchant Center设置你的运费在谷歌商人Center, and then clickSave.
7. Optional: Set your product title and description preferences for products synced with Google. Learn more aboutoptimizing your product titles and descriptions for Google Shopping.

After you complete setup, products that are available to your online store automatically sync with Google. For eligible stores, products synced to Google Merchant Center using the Google & YouTube channel can display on relevantGoogle surfacesfor free.

Learn more aboutsyncing your Shopify products with Google.

From the Overview page in the Google sales channel, you can view your product listing and marketing information:

• Product listings: All of the products that are synced to the Google Merchant Center. Your approved products might be eligible to display for free across different Google surfaces such as the Shopping tab, Google Search, Google Images, Google Maps, and Google Lens. Learn more aboutlisting your products for free on Google.
• Marketing: Access your Google Merchant Center account, where you can create Performance Max campaigns. Learn more aboutGoogle Performance Max.

Getting help with Google products

Contact Googleto get help with the following topics:

• Your Google Merchant Center account
• Google Ads
• Buy on Google
• Google Local Inventory
• Google Analytics
• Other Google topics not supported by Shopify

You can contact Shopify Support to get help downloading the Google & YouTube channel or setting up products.