去ogle & YouTube channel requirements
To use the Google & YouTube channel, your Shopify store needs to meet a few requirements.
On this page
Store requirements
To use the Google & YouTube channel, you need to make sure that your online store meets the Google Merchant Center requirements:
- You need a Shopify online store, and your store can't be password-protected.
- You need to add a valid payment provider in your Shopify admin.
- You need to add a Refund Policy and Terms of Service to your online store. Learn more aboutadding your store policiesto Shopify. These policies must be available in your footer navigation menu. If you haven't added your store policies to the footer navigation menu, then clickAdd the refund policy and terms of service to your footer navigation menuin the setup checklist.
- You need to add your contact information to a page in your online store, and the information needs to be visible to customers. You need to include at least one contact method such as email address, phone number, mailing address, or a contact form. Learn more aboutadding your contact information.
- You need to ship to one of thesupported countries, and you need to sell in a currency that matches the country.
Depending on the country where you ship your products, you might also need toset up your shipping rates to meet Google Merchant Center requirements.
During setup, you can view a checklist of tasks that you need to complete so that your store meets the Google Merchant Center requirements. You can click the link beside a requirement to go to the page in Shopify where you can complete the associated tasks.
Adding your contact information
The Google Merchant Center has strict guidelines for displaying your contact information on your customer-facing website. Ensure that at least one of the following pieces of information about your business are visible to your customers:
- mailing address
- phone number
- email address
- contact form
If you don't have this information readily available on your store and you're unsure of where to display this information, then refer toPagesto learn how to add anAbout uspage to your store.
去ogle account requirements
To set up the Google & YouTube channel, you need to have a Google account and a Google Merchant Center account. Google Merchant Center is a tool that helps you upload your store and product data to Google and make them available for Google Performance Max campaigns and other Google services. Learn more about去ogle Merchant Center.
If you don't have Google accounts, then you can create them when youset up the Google & YouTube channel.
A Google Merchant Center account needs to be associated with a verified domain that isn't associated with another account. When you connect a Google Merchant Center account to the Google & YouTube channel, your Shopify store's domain is claimed automatically, unless it's associated with a different Google account. If your domain is associated with a different Google Merchant Center account, then you can transfer the domain claim to the Google Merchant Center account that you connected to Shopify.
Considerations before syncing an existing Google Merchant Center account with Shopify
When you set up the Google & YouTube channel and connect an existing Google Merchant Center account, the following information syncs from your Shopify store to Google:
- your online store domain
- product information for the products that are available to your online store
- relevant Shopify store settings like shipping and taxes
Any changes that you make to your settings in Google Merchant Center could affect the Google & YouTube channel's ability to sync your accounts and any Google Performance Max campaigns you are running.
The Google & YouTube channel syncs your products in a separate step after your Merchant Center account is connected. If you already have a product feed set up, then it's overwritten to avoid conflicts between your Shopify store and your Merchant Center account. For more information about managing which products are synced, refer to同步你的产品.
Shipping requirements
Depending on where you ship your products, you might need to set up your shipping rates to meet the Google & YouTube channel requirements before you can use the app. Learn more about the requiredshipping settingsfrom Google Merchant Center Help.
The Google & YouTube channel supports carrier-calculated shipping rates for certain shipping carriers and services in Australia, Germany, and the United States. Confirm which shipping carriers and services Google supports on the去ogle Merchant Help Center. If you use an unsupported shipping carrier or live in another country or region, then you need to usecustom flat shipping rates.
If your target country issupported by Google, and you need to add shipping rates for the Google & YouTube channel, then you can choose to automatically import the shipping settings from your Shopify store. Otherwise, you can set up your shipping rates manually in Google Merchant Center. Review the following considerations before you import your store's shipping settings into the Google & YouTube channel:
- You can import rates to ship your products only to the target country in your Google & YouTube channel.
- You need to have a shipping zone set up in your general shipping profile for the country where you ship products.
- To ensure that your product listings have accurate estimated delivery dates, Google calculates the shipping time and handling time for your shipping rates based on the following criteria:
- If your store hascustom flat rates with transit time, then the shipping time in Google Merchant Center is based on the transit time that is set in yourShipping and deliverysettings.
- 如果你不使用自定义平率与运输time, then the shipping time is based on the typical shipping times in your region.
- By default, your handling time is based on the average handling time for Shopify merchants.
Automatically import shipping settings from your store
If you have a shipping zone set up for the country where you ship products, then you can automatically import shipping settings from your store.
Steps:
From your Shopify admin, clickSettings>Apps and sales channels.
From theApps and sales channelspage, click去ogle.
ClickOpen sales channel.
ClickOverview>Settings.
In theProduct feedsection, clickSelectbesideShipping settings.
UnderConfigure shipping settings, selectAutomatically import settings. Shopify tests whether your shipping settings can be imported from your store:
- If your store's shipping settings meet the conditions, then they're imported from your store.
- If your store's shipping settings don't meet the conditions, then they can't be imported and you need tomanually set up your shipping rates in Google Merchant Center.
Any time your store's shipping settings are updated, the changes are automatically reimported to Google Merchant Center.
Product requirements
去ogle requires specific information about your products before you can publish them on Google. The Google & YouTube channel imports your existing product data from Shopify, but you might need to add some additional information before you can sync products with Google Merchant Center.
Most products only need the following information added:
去ogle also hasspecific requirementsfor the following product categories:
- Apparel & accessories
- Media
- Books
Product options, including variants, need to be in English to sync with Google.
去ogle Product Category
To ensure that your products are categorized accurately on Google, you should add a Google Product Category to products. If you don't add a product category, then Google automatically assigns a category to the product, but you might encounter errors. To learn more, refer to去ogle's guide to product categories.
Unique product identifiers
去ogle requires you to have a unique product identifier for each of your products. These identifiers let Google match your product with similar products on Google Shopping. If these identifiers aren't correct, then Google doesn't publish your products and your account could be suspended. Learn more aboutunique product identifiersfrom Google Merchant Center Help.
If a product has a GTIN (Global Trade Item Number), then you need to add it before you can publish the product. You canadd a GTINin the details of a product variant.
For products without a GTIN, you need to add an MPN (Manufacturer Part Number) and brand to the product data in the Google & YouTube channel.
Specific Google Product Category requirements
去ogle has specific requirements for products that are in theApparel & accessories,Media, orBooks去ogle Product Categories. When you select a category for a product in the Google & YouTube channel, you need to add this additional product information.
Apparel and accessories product requirements
Products in the Apparel & accessories category might require specific product data before they will be published. To determine if you need to include the product data, review Google Merchant Center Help guidelines for the following attributes:
Media product requirements
Products in the Music, Movies, or Video games categories are required to have a UPC, EAN, or JAN as the unique product identifier. Learn more about去ogle unique product identifiersfrom Google Merchant Center Help.
Book product requirements
Products in the Books category are required to have an ISBN as the unique product identifier. Learn more about去ogle unique product identifiersfrom Google Merchant Center Help.
When your Shopify products display in Google ads, Google Merchant Center automatically converts the product price to a customer's local currency. Customers who click a Google ad are directed to a product page that displays the currency and price to match the ad. Learn more about谷歌和YouTube chann货币转换elfrom Google Merchant Center Help.
Manually set your shipping settings in Google Merchant Center
If you want to set your shipping rates manually in Google Merchant Center, then you need to set your shipping settings to manual in your Google sales channel.
Steps:
From your Shopify admin, clickSettings>Apps and sales channels.
From theApps and sales channelspage, click去ogle.
ClickOpen sales channel.
ClickOverview>Settings.
In theProduct feedsection, clickSelectbesideShipping settings.
UnderConfigure shipping settings, selectManually set up shipping settings in Google Merchant Center.
After you change your shipping settings in your Google & YouTube channel, you canset up your shipping rates manually in Google Merchant Center. If you want to remove the estimated delivery date from Google product listings, then make sure that theHandling timefield is empty.
Getting help with Google products
Contact Googleto get help with the following topics:
- Your Google Merchant Center account
- 去ogle Ads
- Buy on Google
- 去ogle Local Inventory
- 去ogle Analytics
- Other Google topics not supported by Shopify
You can contact Shopify Support to get help downloading the Google & YouTube channel or setting up products.