Analytics
You can access a set of reports to help you determine how your Discovery surfaces are performing and where to prioritize your customization efforts within the Search & Discovery app.
On this page
Search performance
The following reports are accessible from the Search & Discovery app to help you assess your store's search performance. The reports show activity on the search results page of your online store. Customer interaction with apredictive searchfeature of your store isn't included.
You can try to improve the performance of searches byboosting more relevant productsoradding synonymswith the Search & Discovery app.
| Report | How to use the report |
|---|---|
| Click rate | Assess the number of customers that are clicking on search results. |
| Purchase rate | Assess the number of customers that are purchasing a product that they've discovered through a search result. |
| Top online store searches | Assess which search terms are most used by customers. |
| Top online store searches with no results | Assess which searches have no results. |
| Top online store searches with no clicks | Assess the search terms with results that have no clicks. |
All of the metrics that are displayed include the last 30 days of data. For other date ranges, you can access the full search performance reports fromAnalytics > Reports.
Recommendation performance
You can use the reports accessible from the Search & Discovery app to help you assess how product recommendations are performing on your store.
You can try to improve the performance bycustomizing product recommendationswith the Search & Discovery app.
| Report | How to use the report |
|---|---|
| Click rate | Assess the number of customers that are clicking on any product recommendations. |
| Purchase rate | Assess the number of customers that purchased a product that they discovered in recommendations. |
| Top products with low recommendation click rate | Assess customer engagement with product recommendations on your store's top selling products. |
All of the metrics that are displayed include the last 30 days of data. For other date ranges, you can access the full recommendation performance reports fromAnalytics > Reports.