Using Shop Pay Installments artwork

This page was printed on Jun 30, 2023. For the current version, visit https://help.shopify.com/en/manual/payments/shop-pay-installments/marketing-toolkit/assets.

我f you use Shop Pay Installments artwork, then you agree toShop Payand Shop Pay Installments Trademark Usage Guidelines, and understand that violating these guidelines will result in the termination of your license, or permission to use Shop Pay brand assets. Make sure that you follow the Shopify guidelines for using the Shop Pay logos correctly.

To highlight or promote the installments feature of Shop Pay, the Shop Pay primary logo can be used in association with an Affirm partnership tagline. You should try to display this artwork in full color when possible. Artwork showing the Shop Pay logo together with the partnership tagline is also available in monotone.

You can download all the Shop Pay Installments artwork as a zip file that includes .eps, .jpg, .png, and .svg.

Download all Shop Pay Installments brand artwork

For guidance on using the Shop Pay logo, refer tousing Shop Pay logos.

For guidance on using the Shopify brand, including The Shopping Bag and the italicized Shopify wordmark, refer tousing our brand.

On this page

只要有可能,显示商店支付主要瞧go in full color. The Shop Pay logo is also available in monotone colors. You can download all the Shop Pay brand assets as a zip file that includes .eps, .jpg, .png, and .svg.

Primary logo

Download Shop Pay primary logo

Shop Pay Installments primary artwork

The artwork for Shop Pay Installments combinesShop Pay's primary logowith the Affirm partnership tagline. The Affirm design mark is a trademark of Affirm, Inc. Learn more aboutAffirm's logo, banner, and button guidelines.

Whenever possible, display the Shop Pay primary artwork in full color. The Shop Pay Installments artwork is also available inmonotone colors.

我nstallments primary artwork

Download Shop Pay Installments primary artwork

When you can't use the full color artwork, use the monotone option that provides the most contrast.

Use the monotone artwork in the following circumstances:

  • when you require single color printing
  • when you can't get accurate color representation
  • when you use a background with low contrast
  • when you use a busy or patterned background

我nstallments monotone logo

Download Shop Pay Installments monotone artwork

Clear space around the Shop Pay Installments artwork

When you use the Shop Pay Installments artwork, always keep a clear space or padding of 'X' around the artwork to maximize its visual impact in every composition.

'X' refers to the height of the artwork.

我nstallments minimum size atrwork example

Minimum size of the Shop Pay Installments artwork

To maintain the visual integrity of the Shop Pay Installments artwork, don't scale it below 166 x 42 pixels (px).

我nstallments minimum size artwork example

最佳实践

When you use the Shop Pay Installments artwork in your online store, consider the recommendations in the following table.

Example of artwork in full color.
Use the artwork in full color when possible.
Example of artwork in black.
Use the artwork in all black as an alternative to the full color version.
Example of artwork in white.
Use the artwork in all white as an alternative to the full color version and to preserve contrast on different colored backgrounds, imagery, or patterns.
Example of artwork in all white.
Use the artwork in all white when it's placed on top of another image. To provide a strong contrast, add the white artwork on top of a black layer.

Here are some examples of what you should avoid when using the Shop Pay Installments artwork.

Example of artwork that is distorted and skewed.
Don't skew or distort the artwork.
Example of artwork in different color.
Don't change the color of the artwork.
The only variations accepted are full color, all black, or all white.
Example of artwork that's been altered.
Don't alter the artwork in any way, or change any colors.
Example of artwork that's had it's proportions altered.
Don't change the proportions of the artwork in any way.
Example of artwork that is stacked.
Don't stack or alter the lockup of the artwork.
Example of artwork placed on top of imagery.
Don't place a full color artwork on top of imagery.
我nstead, use a monotone artwork to provide the most contrast.
Example of white artwork on light background.
Don't place the white artwork on top of light colors.
Example of artwork with dropshadow effect.
Don't alter or apply any effects to the artwork, such as dropshadow, outline, or blur.

Learn more aboutdesigning for web accessibility.

Trademark usage guidelines

These guidelines explain how you must use and visually present the Shop Pay brand assets. Use of the Shop Pay brand assets indicates your acceptance of these guidelines and that you understand that your use of these brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use them.

  • You may only use these brand assets following the guidelines set out on this page and only for the purpose of promoting the availability of the installments feature of Shop Pay in association with the store of a Shopify merchant, unless otherwise expressly authorized in writing.
  • Your use of these brand assets must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Affirm and the Affirm design are trademarks of Affirm, Inc. We aren't granting you any license to use their trademarks. You should review theircompliance requirementsbefore using any of their trademarks.
  • Various of the brand assets, including “Shop Pay” and the Shop Pay logo, are our exclusive property, and all goodwill that results from your use of any of those brand assets will be solely to our benefit and you'll not take any action that is at odds with our ownership of those brand assets.
  • Our brand assets must be used in a respectful manner. They may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our trademarks or any other brand assets we own. In other words, don't associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

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