Setting up Bing Ads conversion tracking

You can add conversion tracking for Bing Ads on your Shopify store to better understand the impact of your marketing efforts with Bing. For example, if you run two ads on Bing for different products, then you can see which ad resulted in more sales with conversion tracking.

To begin your Bing ad tracking, you need to have a Bing Ads account. Then, create a Universal Event Tracking (UET) tag in your Bing Ads account and add your UET tag to your Shopify account.

For more information and support with Bing, refer to theMicrosoft Advertising Help Center.

Sign up for a Bing Ads account from Microsoft

If you don't have a Bing Ads account, then you can注册一个.

Create a Universal Event Tracking tag

To get a Universal Event Tracking (UET) tag, you need to set up your Bing Ads account. After your account is set up, log into it and create a UET tag. For help with your Bing Ads account, contactMicrosoft Advertising Help Center.

Add your Universal Event Tracking tag to your Shopify store

1. Log into your Bing Ads account.
2. Find and copy your UET tag.
3. Add your UET tag to your theme:
   1. In your Shopify account, go to欧宝体育官网入口首页>Themes.
   2. Click theActionsdrop-down menu and then clickEdit code.
   3. Open thetheme.liquidfile and find thesection.
   4. Paste the UET tag you copied anywhere between theandtags, and then clickSave.
4. Add your UET tag to your thank you page:
   1. In your Shopify account, go toSettings>Checkout.
   2. In theAdditional scriptssection, paste the UET tag and then clickSave.

设置转换sion tracking

After you add a Universal Event Tracking (UET) tag to your store, you can set up conversion tracking in your Bing Ads account to track when certain events happen. Here are some common events you might want to track:

• Customer reaches your intended page- If you want to track how many people reach the page your ad links to, then you can add conversion tracking for the same destination URL that you make for the ad.

• Customer reaches the checkout- If you want to track how many customers reach the checkout after clicking your ad, then you can add conversion tracking for a destination URL that containscheckouts.

• Customer completes a checkout- If you want to track how many customers make a purchase after clicking your ad, then you can add conversion tracking for a destination URL that containsthank_you.

For more information and support with Bing, refer to theMicrosoft Advertising Help Center.