Google Performance Max campaigns

This page was printed on Dec 27, 2022. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/create-marketing/google/google-performance-max.

Google Performance Max campaigns help you to promote your products and increase traffic through paid advertising.

Performance Max campaigns replace Smart Shopping campaigns. Existing Smart Shopping campaigns are automatically upgraded to Performance Max campaigns, and you can no longer create Smart Shopping campaigns.

Google Performance Max campaigns have equivalent features to Smart Shopping campaigns, with added functionality and inventory. Performance Max campaigns help you to maximize your ad performance across all Google channels, including YouTube, Google Search, Gmail, and Google Maps. You can learn more aboutPerformance Maxand theupgrade from Smart Shopping to Performance Maxfrom Google Ads Help.

You can create new Performance Max campaigns in Google Merchant Center, which can be accessed from theGoogle channelin your Shopify admin. Learn more aboutGoogle channel requirements and setup.

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