Preparing for seasonal sales

Many regions have seasonal sale periods during the year, such as Black Friday and Cyber Monday (BFCM). At these times, customers take advantage of promotions to buy high-value items as well as holiday gifts.

When preparing for a seasonal sale period like BFCM, you can use the following resources to help you plan your promotions, manage your customer service, and process orders efficiently.

Plan your promotions

• Develop a marketing plan

• Set up automatic discounts or discount codes

• Recover abandoned checkouts

• 创建一个销售收集

• Review marketing reports

Set up a great customer experience

• Add or update your store policies

• Set up accelerated checkouts

• Add customer reviews to your products

• Install Shopify Inbox

Process orders efficiently

• Manage your store from your device with the Shopify App

• Use the order timeline to communicate with staff

• Hide out of stock products

• Use a bulk action to fulfill many orders at once

Other resources for BFCM

• BFCM Toolbox- Shopify

• Close more sales through real-time conversations- Shopify Blog