Setting up Shopify Audiences

After you set up Shopify Audiences, audience lists based on your store attributes are automatically created and exported to your connected ad platforms.

Set up the Shopify Audiences app

By activating data contribution for Shopify Audiences, you agree to automaticallycontribute customer data to Shopify Audiences。保护你的隐私和customers' privacy, all personally identifying information is removed.

Before you begin setting up the Shopify Audiences app

Check whether you're eligible to use Shopify Audiences, and install the app

Steps:

  1. From your Shopify admin, clickSettings>Apps and sales channels

  2. From theApps and sales channelspage, clickShopify Audiences

  3. ClickOpen app

  4. To activate data contribution and agree to the Shopify Audiences terms and conditions, clickActivate

  5. To connect to eitherFacebook,Google, orPinterest, clickSet up

  6. After you connect to an ad platform, clickFinish Setup

After you finish setting up the app, audiences are usually ready to use within 24 hours. Repeat these steps to connect to another digital advertising platform.

Connect to Facebook

  1. From your Shopify admin, clickSettings>Apps and sales channels

  2. From theApps and sales channelspage, clickShopify Audiences

  3. ClickOpen app

  4. In theConnect to Facebooksection, clickSet up

  5. ClickConnect, and then enter your Facebook password, and clickContinue

  6. Select the Business Manager and Facebook Ads account that you want to export audiences to.

  7. To accept Facebook's Custom Audiences terms, clickAccept terms

Connect to Google

  1. From your Shopify admin, clickSettings>Apps and sales channels

  2. From theApps and sales channelspage, clickShopify Audiences

  3. ClickOpen app

  4. In theConnect to Googlesection, clickSet up

  5. ClickConnect, and then enter your Google password and clickContinue

  6. Select the Google Ads account that you want to export audiences to.

  7. To accept Google's Customer Match Policy, clickAccept terms

Connect to Pinterest

  1. From your Shopify admin, clickSettings>Apps and sales channels

  2. From theApps and sales channelspage, clickShopify Audiences

  3. ClickOpen app

  4. In theConnect to Pinterestsection, clickSet up

  5. ClickConnect, and then enter your Pinterest password, and clickContinue

  6. Select the Pinterest Ads account that you want to export audiences to.

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