Automatically apply discounts to abandoned checkout recovery emails
You can automatically apply a discount to yourabandoned checkout recovery emails. When you apply a discount to your abandoned checkout emails, your customers are emailed a pre-filled cart at a discounted price. Customers only need to enter their payment details to complete checkout.
On this page
Considerations
Before you begin, consider the following:
- A message explaining to the customer that they've received the discount isn't automatically added with the code. To include a message about the discount code in the abandoned checkout recovery email, add a message to the template.
- Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.
Step 1: Set up a discount code
Steps:
- Createa percentage or fixed amount discount codeaccording to the type of promotion that you want to offer.
- Make sure to make a note of the name that you give your discount code when you create it, for example
WelcomeBack
. You assign a name to your discount code when you create a discount. - Verify that yourabandoned checkout recovery emailsare configured to your liking on theCheckoutpage.
Step 2: Edit the abandoned checkout recovery notification
Add a message to your customer in the body of the abandoned cart recovery template. This lets your customers know that you're giving them the discount.
Now all abandoned checkout recovery emails will have URLs ending indiscount=WelcomeBack
or/discount/WelcomeBack
and that discount is automatically applied to their checkout. Make sure you have set up yourdiscount codein order for it to apply properly.