Analytics

Shows the average value of all orders (excluding gift cards), divided by the total number of orders that contained at least one product other than a gift card. Order value includes taxes, shipping, and discounts before returns.

This value helps you know how much customers tend to spend on your store and can help inform your pricing policies.

Shows the percentage of sessions that lead to an order. This metric applies to your Online Store channel only.

购物者need to add items to their online cart and then go to the checkout before they can purchase a product. This is commonly known as the conversion funnel, and it is typical to see a decrease from one step to the next:

• Added to cart: Number and percentage of sessions in which shoppers added one or more items to their shopping carts.

  This amount is usually smaller than the total number of shoppers because some shoppers view the products in a store without adding any items to their cart.

• Reached checkout: Number and percentage of sessions in which shoppers added one or more items to their shopping cart, proceeded to thecheckout, and performed an action (for example, a key press or mouse click).

  This amount is usually smaller than theAdded to cartamount because some shoppers add items to their cart but don't go to the checkout or don't submit their contact information.

• Sessions converted: Number and percentage of sessions in which shoppers added one or more items to their shopping carts, proceeded to the checkout, and then purchased the items.

  This amount might not match your order count, because shoppers can make multiple orders within a single session.

  This amount is usually smaller than theReached checkoutamount because some shoppers leave the checkout without purchasing anything. Learn more in the topic aboutabandoned checkouts.

显示会话的数量在你的网上商店欧宝体育官网入口首页and what kind of device was used to access your store. The most common device types are mobile, desktop, and tablet. This metric applies to your Online Store channel only.

显示会话的数量在你的网上商店欧宝体育官网入口首页sorted by country. This metric applies to your Online Store channel only.

显示会话的数量在你的网上商店欧宝体育官网入口首页based on how the visitors accessed your store.

A session occurs when someone does a search or enters the URL of your store directly, for example. The most common traffic sources are search, direct, social, and email. The traffic source cannot always be determined, so an unknown traffic source is also common. This metric applies to your Online Store channel only.

显示会话的数量在你的网上商店欧宝体育官网入口首页originating from social media sources, such as Facebook, Instagram, YouTube, or Twitter. This data can help you focus your marketing efforts. This metric applies to your Online Store channel only.

Shows the percentage of your customers who have placed more than one order from your store. The rate is calculated as returning customers divided by total customers. This rate can help you determine how solid your established customer base is.

If you have point of sale locations, shows the amount of sales that originated from each location.

Shows the amount of sales that originated from social media sources, such as Facebook and YouTube. This data can help you focus your marketing efforts.

If you have point of sale locations, shows the amount of sales that were handled by each staff.

Shows the amount of sales that came from each traffic source. The most common traffic sources are search, direct, social, and email.

Shows the specific pages on which your customers started their sessions on your online store. You can use this data to customize the text and call to actions on those pages to capitalize on your customers’ first impression of your site. This metric applies to your Online Store channel only.

A landing page is determined from the URL of the first page viewed in a unique session. A session ends after 30 minutes of no activity by a visitor, and at midnight UTC.

Shows the top-selling products from your store. This is useful to know for marketing and inventory purposes. You can also recommend these products to new customers or refer to them in social media promotions.

Shows the number of sessions to your online store that came directly from other websites. The top 5 websites are shown. This metric applies to your Online Store channel only.

The following types of referrer sources arenotincluded:

• Direct: The customer entered your store's URL into their browser.
• Search: The customer clicked your store from a search engine's results page.
• Email: The customer clicked a link to your store in an email.
• Social: The customer clicked a link on social media.

显示会话的数量在你的网上商店欧宝体育官网入口首页. This metric applies to your Online Store channel only.

The number refers to how many different sessions occurred on your online store within the specified date range. The number of visitors is also shown. A unique visitor might have more than one session.

Example: John visited your online store one time, Jane visited two times, and Jenna visited three times. The number of sessions is 6, and the number of visitors is three.

For many online stores, the number of sessions can rise or fall on weekends and holidays, and on days when promotions or marketing campaigns are occurring.

Shows the number of orders that were placed.

Shows the sales amounts, sorted by sales channel. Total sales is equal to gross sales − discounts − returns + shipping + taxes.

This data helps you understand the total sales value generated by traffic that can be associated with your marketing efforts. This includes marketing campaigns and activities managed through the Marketing section in your Shopify admin and external methods that use Urchin Tracking Module (UTM) parameters.