Email Marketing Templates: 9 Case Studies for Email Marketing Success

Email marketing is one of the most profitable marketing channels for an ecommerce business. It’s also one of the most time consuming.

Email marketing templates save time by formatting the contents of each email. Instead of resizing fonts, arranging photos, and writing content, an email marketing template stores this information for you. Small customizations mean you’re ready to hit send in just a few minutes.

Here are nine customizable email templates from Shopify Email you can quickly tweak and get out, so you can spend more time growing your list and generating sales.

1. Welcome email template

Welcome emails introduce new subscribers to your ecommerce brand. They’re a powerful tool used to bring new subscribers up to speed with your brand—be that an introduction to the founders, a carousel of bestselling products, or the story behind how your online store came to life.

Customize this welcome email template by:

• Replacing the default headline text with an attention-grabbing tagline
• Highlighting your bestselling product(s)
• Giving new subscribers an incentive to buy, such as a discount or free gift

2. Product launch template

Launched a new item? Tell subscribers about it using a product announcement email template. Write an intriguing subject line and preview text, use large product images, and add a CTA button to shop the new product.

Make the most out of the product launch template by:

• Offering a time-sensitive discount to celebrate the launch
• Split-testing whether hiding the product price increases click-through rate
• Inviting subscribers to talk about the new products on social media

3. Abandoned cart email template

Almostseven in 10 peoplewho add products to their online shopping cart exit without purchasing. Use an abandoned cart email template to showcase the exact product(s) they left, with a direct link to a personalized cart to resume shopping.

Shopify’sabandoned cart email templateautomatically prefills the items a shopper abandoned before exiting your online store. It’s a responsive email, designed to capture the187.5 million shopperswho purchase through mobile devices.

Combine the template with the abandoned checkout automation toautomatically send cart reminder email campaigns after four hours.

4. Marketing email template

Shopify Email has templates for annual events like spring, fall, Singles’ Day, and Father’s Day. Schedule your digital marketing emails around these events, and angle the messaging around it to capitalize on people who treat the occasion as an excuse to spend money.

Smart ways to use these templates in your email marketing campaigns include:

• A themed discount code, such as SINGLE10 or LOVEMYMOM
• Highlight bestselling products or categories to help new subscribers navigate your store
• Showcase social proof, such as product reviews or influencer endorsements
• Promotea gift card productif the holiday is renowned for gift-giving

5. Flash sale email template

A flash sale is a time-sensitive deal that expires after a certain period of time. Marketers use them to instill asense of urgencyin their email subscribers. “While stocks last”-style messaging can influence people to buy sooner rather than later.

Use these tips to customize your flash sale email template and generate sales:

• Reinforce a sense of urgency with time-sensitive discount codes
• Use a countdown timer to show when the deal ends
• Promote your bestselling products to entice people to click through and shop
• Continue urgency-themed messaging with call-to-action button text like “Secure the deal” or “Take advantage now”
• Send customers directly to checkout withexpress checkout buttonson your most popular products or fastest-selling items

6. Discount email template

Some96% of online shoppersactively search for discount codes throughout the purchase process. Reinforce this with a discount email template that shares the unique code alongside social proof that convinces them to take action.

• Show personalized product recommendations similar to the items they’ve previously bought or shown an interest in.
• Set a minimum order value, such as “spend $50 for free shipping,” toincrease average order value.
• Automatically apply the discount by adding aUTM parameter(yoursite.com/?discount=CODE) at the end of each link. That way, shoppers don’t have to cut and paste the discount at checkout.

7. Upcoming event template

Experiential retail happens when customers have in-person experiences with a brand. If you’re one of the40% of brandsthat plan to make experiential retail a priority this year, use this upcoming event email template to share important details with email subscribers.

Important things to include in your event announcement email include:

• The date, time, and location of the event
• Travel advice, such as parking or nearby bus routes
• What to expect from the event, such as a free gift for all attendees or a live master class with an industry expert
• How to register for the event and secure their place

8. Product restock email template

If you’ve restocked a popular product, inform email subscribers with this template. It’s a smart way toreengage subscribers, especially if some time has passed since they last interacted with your email campaigns. This type of social proof can often be the nudge that convinces them to buy.

Drive sales using the product restock template by:

• 写一个吸引人的标题和标题,如“Look what’s back” or “Reintroducing…”
• Showing a large image of the product and a “shop now” call to action button
• Displaying social proof that’s tied to the product you’re announcing, such as 5-star ratings, influencer endorsements, or user-generated content

9. Payment installment email template

Not everyone has enough disposable income to pay for your products in full. Ease money pressures with buy now, pay later options throughShop Pay—a type of monthly installment payment plan that360 million people已经使用在过去的一年。

Promote your buy now, pay later offer with an email template that shares:

• How customers can use BNPL options
• When their payment will be due
• The amount billed at each point in the billing cycle

Get the best email marketing templates with Shopify Email

你不需要先进的编码技术来创建哟ur own email marketing templates. From promotional emails to abandoned cart reminders, get access to all of these email templates (and more) with theShopify Email app.

Create email forms, build your list, andschedule email campaignsusing these templates. You’ll quickly turn email marketing into a profitable marketing tool for your online store.