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[MUSIC PLAYING] Have you ever thought about the personality of your ideal customer? Like what type of lifestyle they lead or what their habits are. It's a good practice and something you should do often. And when you do, it's technically called creating a customer avatar. When it comes to marketing your business, having a customer avatar in place, will help you to attract your people.
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In today's video, we'll talk about three ways using a customer avatar can enhance your marketing strategy. But first let's talk about what a customer avatar is and how to make one. A customer avatar is a detailed customer profile. It focuses on one person and outlines everything about them. Customer avatars are also sometimes referred to as buyer personas or customer profiles.
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But they're basically all referring to the same thing. The point of your avatar is to help you streamline your messaging to reach the exact type of person who wants to purchase your products. To start, do some research on your potential customers by meeting them where they're at. Checkout competitor websites where they've left reviews, or the social platforms where they're having conversations.
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What do they love? What frustrations could you address? If you're already up and running, get to know as much as you can about your existing customers. Checkout data sources like your Shopify reports or Google Analytics, or even direct customer feedback. This is a growth exercise, so the deeper you go, the better. Oftentimes, businesses without an avatar uncover that their actual customers don't match their intended audience at all.
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To build a well-rounded avatar, create a survey or conduct focus groups that allow you to get to know your customers, and potential customers lifestyle, habits and consumption behaviors. The more information you know, the better you'll be able to create content that truly resonates with your audience. Builds trust and helps you generate more revenue. So now let's talk about what a customer avatar can do for you.
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One, with a solid customer avatar, you can ensure that the visuals you create represent your brand, your logo, your color palette, your typefaces, will feel familiar to your audience and resonate with them. If your avatar is a millennial female entrepreneur who has an affinity for the 1970s, for example, you may choose curvier fonts, warmer colors and the vintage photography style to round out your branding.
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And beyond that, a solid avatar will allow you to set guidelines within your business that will empower your marketing team to make good decisions. Two, a well-rounded customer avatar will help you better position your offering. You'll know when your avatar isn't well rounded, because you'll keep hitting the wall when it comes to customer engagement.
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For example, setting your brand apart from your competitors by focusing solely on customer pin points, doesn't show the full garment of the solution you're providing. Think about your customers passion points as well. Understanding both pain and passion points, will help you determine the best way to set your brand apart from your competition. Last thing, when it comes to creating a strategy to tackle paid media, like Facebook or Google Ads, your customer avatar will make it much, much easier for you to create custom audiences to target, and to write ads that truly resonate with your audience by speaking their language.
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And there you have it, now you're ready to create or polish your customer avatar and put them to work in your marketing. Thanks for watching.
