Marketing strategy events

Getting visitors to your site but no one is purchasing? Learn how a new visitor sees your site from Jon MacDonald, Founder & CEO of The Good as he live audits Shopify stores. He’ll help you understand areas of opportunity for improvement to convert those browsers into buyers. Submit your store URL ([here!](https://community.shopify.com/c/Compass/Feb-18-Shopify-Compass-webinar-with-Jon-MacDonald-Call-out-to/m-p/1041127?utm_source=compasslivewebinars&utm_medium=event&utm_campaign=livestoresaudits&utm_term=jonmacdonald)) and join in on the action to drive more revenue for your business.

从后来fo加入莱西痈和尼基罐头r a live discussion on everything Instagram. Creators of the Shopify Compass course How to make money on Instagram, the Later team will join us to answer all of your burning questions on how to be successful in building your brand, understanding new features and setting up your digital storefront for this social channel. Submit your questions in advance ([here!](https://community.shopify.com/c/Compass/Submit-your-questions-here-Feb-11-Shopify-Compass-AMA-about/m-p/1046067?utm_source=compassdotcom&utm_medium=splash&utm_campaign=Instagram_ama&utm_term=compass#M354)) to ensure you crush your Instagram game in 2021.

Wondering how best to create and allocate your advertising budget in 2021 after the year that was? In this webinar, Brandon Lupo, co-founder of digital agency Slicedbread will bring historical data from their clients to you, to help provide visibility into yearly trends and the effects of 2020 on advertising channels. We'll help you take those trends and establish monthly budgets to maximize performance.

When was the last time you looked over your site with the mindset of a customer? In this webinar, we’ll discuss auditing techniques that reveal common customer pain-points, plus ways to resolve them, focusing on SEO, theme and app performance, user experience, and marketing. Learn what the Shop Critique team looks for in their Shopify store audits and how you can start spotting areas of improvement on your own site.

Looking to attract new customers and grow sales? With over 400 million monthly active users with high shopping intent, Pinterest is a sales channel worth considering. Join Pinterest Product Specialist Alisa Meredith who will cover what you need to get more traffic and sales. We’ll cover how to create Pins that stand out and how to get found in search using easy, affordable tools that make Pinterest marketing fun and effective.

Join us as we kick off the new year with a new event series to help you improve your store design and increase sales. Turn browsers into buyers with our expert Arianne Foulks, Captain and Founder of Aeolidia. During our live session, Arianne will review a handful of ecommerce sites, providing actionable tips and best practices to improve the overall user experience and optimize for conversions.