In today’s world, there are so many forms of marketing and ways to reach a potential customer, but SMS, or text message marketing is still often overlooked.

In this tutorial you’ll learn 5 tips for driving sales with text messages.

1. Get permission then get creative.You can do this by setting up a text messaging app plugin through the Shopify App Store. Once you have permission, get creative in how you catch their attention and pique their interest.

2. Use short, tracked linksto a specific page on your homepage. Using tracked links will tell you how many people are actually engaging with your texts.

3. Personalization,like addressing a customer by name, is the easiest way to make a meaningful connection. Use your data, like purchase history, to create a personalized approach that speaks directly to them.

4. Exclusive salesis an opportunity to offer a potential customer both exclusivity and reward just for being on your subscriber list.

5. Drive sales with back in stock texts. This is an opportunity to drive sales as your potential customers are already eager to buy and won't want to miss out this time around. Also, they’ll likely see a text before an email.