Kickstarter is a popular way to fund your product idea, assess demand and build hype at the same time.
Kyle Hart is an entrepreneur who's launched 6 Kickstarter campaigns and plans on launching 2 more this year.
Find out what trying, succeeding and failing with several Kickstarter campaigns taught Kyle about building Rhino Camera Gear, a store that sells DSLR, Cinema and GoPro camera gear.
In this episode, you'll learn:
- The marketing channels they used when running Kickstarter campaigns and how they use PPC during a Kickstarter campaign.
- How they transitioned the traffic and buzz from Kickstarter to their Shopify store.
- 他们已经找到什么好处creating abusiness planand updating it regularly.
Listen to Shopify Masters below…
Show notes:
- Stores:Rhino Camera Gear
- Social Profiles:Facebook|Instagram|Twitter
- Recommended Links:The Lean Startup,Aha.io,The E-Myth,Thunderclap,Shopify Reports,Klaviyo,Signifyd,Yotpo(Shopify app),Refersion(Shopify app),AfterShip,Gleam,Helium Dev
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About The Author
Felix Thea is the host of theShopify Masterspodcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder ofTrafficAndSales.comwhere you can get actionable tips to grow your store’s traffic and sales.