Shopify Unveils Its Consumer App: Shop

The commerce platform powering more than 1 million businesses introduces first-of-its-kind shopping assistant app combining discovery of local businesses, personalized recommendations, seamless payment and tracking

Ottawa, Canada - April 28, 2020 - Shopify Inc. (NYSE:SHOP)(TSX:SHOP), a leading global commerce company, announced the release of Shop, a first-of-its-kind mobile shopping app designed to create a more intuitive online shopping experience from product discovery to package delivery.

We are setting out to reimagine the online shopping experience for customers — to provide them greater convenience, transparency, and personalization. As a result of social distancing and stay-at-home measures, customers have become more reliant on online ordering than ever before as it becomes more challenging to stay connected to the brands they love.

Designed to bridge the gaps in online shopping, Shop offers users the ability to easily discover local businesses, receive relevant product recommendations from their favorite brands, check out effortlessly, and track all of their online orders. We’ve brought together our expertise in commerce and proven features from Shop Pay, a one-click accelerated checkout, and Arrive, an app to track online orders, to make purchasing and order tracking frictionless for shoppers. To date, Shop Pay has processed over $8 billion in sales, while Arrive has been used by 16 million shoppers to track their ecommerce orders.

In a world of increasing physical separation, we want to help businesses deepen their connection with their customers and, over time, understand what they want to continue to build trust and loyalty.

“Shopify has focused the last decade on solving complex problems for entrepreneurs by making commerce seamless and accessible,” said Carl Rivera, General Manager of Shop. “Now, we want to do the same for customers. We set out to solve the common pain points in the customer’s shopping journey today, while developing specific features, like local business discovery, that will be relevant today and in the future.”

Shop’s features include:

• Local filters:Shop’s users can locate nearby merchants to support local businesses. The app identifies businesses currently offering shipping, pick-up, and highlights return policies.
• Seamless payment and checkout: Through Shop Pay, shoppers have fast and easy checkout across all brands on the app.
• Transparent tracking: With the innovative technology of Arrive, all order and tracking information is stored in one convenient place. Tracking shows the status of each package and provides real-time updates.
• Customized recommendations: Through personalized recommendations, like new releases and deals from the brands shoppers love, Shop ensures merchants’ customers consistently rediscover the storefronts of their favorite brands, as well as new brands.

The iOS and Android app are available todownloadin the app store today. For more information, please visitshopify.com/shop.

About Shopify

Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Headquartered in Ottawa, Canada, Shopify powers over one million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples and many more. For more information, visit www.theturtleeffect.com.