Shopify vs Prestashop 2023 - Which Online Store Builder is Right for You?

Shopify’s drag-and-drop website builder makes it easy to build an online store—no coding or programming experience required. Create a beautiful store with a choice of over 70 responsive themes, and customize it without hiring help.

When comparing Shopify vs PrestaShop in terms of security, Shopify offers an out-of-the-box solution. When you sign up for Shopify, you get a free SSL certificate, automatic updates, and 24/7 monitoring. On PrestaShop, you’ll need to buy a separate SSL certificate and check for software updates manually.

Shopify provides a free subdomain on .myshopify.com. It also offers a free domain name generator to help you find the right domain name for your business. With PrestaShop, you don’t get a subdomain so you’ll need to buy a domain from a third-party domain registrar.

合格的生意s can use Shopify’s built-in payment processor, Shopify Payments, to accept payments. You can also third-party processors like PayPal, but Shopify Payments allows you to avoid the additional fees associated with third-party processors. With PrestaShop, you can accept payments only through a third-party processor, so you’ll need to pay a commission on top of gateway fees.

Creating your store on Shopify allows you to access Shopify Email. Shopify Email is an email app that allows you to build, run, and track email marketing campaigns directly from your Shopify admin. In PrestaShop, you need to configure code if you want to send emails natively from the platform.

One of the advantages of Shopify is that it allows you to access other sales channels at no additional cost. You can sell on Instagram, Facebook, Messenger, and popular online marketplaces by connecting each channel to your store. PrestaShop also lets you access sales channels, but you need to integrate them through a paid add-on.

Shopify offers a fast-loading website. PrestaShop doesn’t have control over your site speed, as you need to host your website with a third-party. Therefore, your site speed is dependent on the hosting provider’s server performance and other external factors.

Selling from a retail store and a website? Use Shopify POS to unify in-store and online sales and keep products, customers, and payments synced. On PrestaShop, you have to look for a point-of-sale module with omnichannel data unification capabilities, which may come at a cost.

When comparing Shopify to PrestaShop, Shopify users have access to dedicated support specialists 24/7 through chat, email, and phone support. In contrast, PrestaShop invites you to chat with the PrestaShop community if its self-support resources don’t resolve your query. Shopify doesn’t require you to sign up for a support plan to get technical assistance, as PrestaShop does.

On the advanced plan, Shopify offers sales reports that allow you to see information about your customers’ orders. You can access them based on criteria such as sales over time, by channel, or by product. Shopify lets you edit and filter these reports to show the specific data you need. On PrestaShop, you can only view the customer list and overall total sales by default. Filtering and customizing reports require PrestaShop merchants to invest in a paid module.