EasyStandardfinds perfect fit with SFN and Shop Promise, secures 93% on-time delivery rate and 19% conversion increase

It all started with the simple idea of creating the perfect tank for the everyday woman.EasyStandardsets the standard for long-lasting and comfortable wardrobe essentials that are built to perfectly fitall身体types. More than just your average apparel brand, they’re also dedicated to the world around them by working with suppliers and manufacturers committed to fair labor practices.

Since moving to Shopify, the brand has seen:

• 93% on-time delivery usingShopify Fulfillment Networkto strategically distribute inventory closest to customer demand.
• 19% relative increase in conversion usingShop Promiseto communicate transparent delivery times across product and checkout pages.
• Fewer back-end issues and greater expansion opportunities using Shopify Plus to simplify business operations and introduce product bundling.

Challenge

Launching and running an ecommerce business has a steep learning curve. For EasyStandard, the biggest challenge was its logistics operations.

Slow shipping speeds, order errors, and billing discrepancies with their prior 3PL were creating negative customer experiences, putting the brand’s business and brand perception at risk.

The team also needed a solution that offered bundling services. Customers were already building their own "unofficial" product bundles without the cost-saving incentive. This presented a clear path for EasyStandard to enhance their customer experience.

Finally, EasyStandard needed a simple, trustworthy solution to display delivery estimates that would build buyer trust and communicate reliable, fast shipping before checkout. EasyStandard previously searched for third-party fast shipping options but they all lacked the reliability the brand was looking for.

Solution

EasyStandardneeded a long-term strategic partner rather than a temporary fix for its commerce and logistics operations. That meant finding one partner that could relievealltheir order fulfillment and delivery experience headaches.

After several months of a test-and-learn approach with third-party apps and an exhaustive effort to work out growing pains with their 3PL, EasyStandard came full-circle to the partner they knew they could trust: Shopify.

The brand added DTC fulfillment with Shopify Fulfillment Network, which gave them default access toShop Promiseand bundling services with Shopify Plus to create a cohesive, integrated solution that allows EasyStandard to focus on growing its business.

Shopify Fulfillment Networkenhanced EasyStandard’s customer experience by getting orders from port to porch in under three days and allowed the team to be hands-off with the operational backend of DTC fulfillment.

Default access toShop Promisethrough Shopify Fulfillment Network provided EasyStandard with the ability to automatically highlight fast shipping and expected delivery dates to customers before they buy, something the brand had looked into incorporating to their online store but wasn't able to find a suitable solution for until Shop Promise. Communicating fast, reliable delivery and displaying the Shop Promise badge on product detail pages and at checkout ultimately helped increase conversions and generate more positive customer reviews.

MigratingtoShopify Plus allowed EasyStandard to offer a "build your own bundles" option on their website — a feature frequently requested by customers. As a Plus merchant, they also benefited from additional support and lower payment processing fees.

Results

These big changes revealed big business results for EasyStandard.

包是飞出仓库和铜stomers' doorsteps with ease. Strategically distributing inventory closest to customer demand with Shopify Fulfillment Network simplified the shipping process and enabled EasyStandard to deliver packages on-time 93% of the time.

Shop Promise was also strengthening EasyStandard's customer experience by displaying transparent delivery times across product and checkout pages. More and more visitors were converting to customers and the company was seeing a 19% uptick in website conversions as a direct result.

These crucial components, coupled with the Shopify Plus platform, ultimately yielded fewer back-end issues, simplified EasyStandard's business operations, and created space for new expansion opportunities including product bundling.