With the help of Shop’s one-tap checkout, UNTUCKit drove a 64% increase in customer lifetime value

When a seemingly simple solution is created for a well-established problem, great brands are born. This is the root ofUNTUCKit's success. Co-founders Chris Riccobono and Aaron Sanandres, frustrated by the fact that they couldn’t find shirts that looked good untucked, decided to take matters into their own hands. Fast forward 10 years and UNTUCKit’s line of perfectly tailored, casual untucked shirts are being worn by millions, sold now at 85 retail locations across the U.S., U.K., and Canada.

UNTUCKit’s commitment to customer experience naturally extends to its online store, where the company offersShop Payas an accelerated checkout option. The simplicity and speed of one-tap checkout not only helps increase checkout conversion but also builds lasting relationships with customers by driving a greater repeat purchase rate, offering automatic delivery tracking, and allowing UNTUCKit to re-engage shoppers with personalized recommendations and in-app shopping.