Facebook is certainly a smart place to advertise your products. But it can sometimes be a challenge when it comes to finding an audience for your business.

This tutorial outlines a few tips on how to create therightaudience when advertising on Facebook.

• Create a custom audience.This is when you create an audience from your existing data, like a customer list.
• Use customer liststo create a custom audience by exporting a CSV or TXT file of your customer list from your Shopify Admin and upload it to Facebook. Using identifiers like your customers’ email addresses or phone numbers, Facebook will help you find the audience you want to reach.
• Use website trafficto create a custom audience. If you have the Facebook pixel installed on your website you can serve Facebook ads to people who have visited your online store.
• Use Facebook engagementto create a custom audience. Try targeting people who’ve spent time watching your videos on Facebook, who have engaged with one of your ads, or interacted with your business Page. You can control how many days Facebook should go back when collecting engagement data.
• Increase your reach with lookalike audiencesand connect withnewpeople. Lookalike Audiences consists of Facebook users with similar or 'lookalike' profiles to the people who currently engage with your business.
• Analyze and refineyour custom audiences with Facebook’s Audience Insights tab. By paying attention to your audience insights, you can easily tailor your campaigns to meet the needs of your current customers and grow your business by targeting *newpeople who have similar buying behaviors.