This tutorial teaches you how to get more from your ad spend with A/B testing.

• Create a budget.The recommended ad budget for small businesses is between $300-$500/month. But make a budget that works best for your business.

• Create your adsand decide what you’ll actually be testing. Ultimately you’re making small changes to each ad to figure out which ad captures your audience’s attention and has a greater Return On Investment.

• Run your adson a platform of your choice. Like Facebook, Instagram, or Google Ads.

• Analyze your data.Check your insights or analytics to see which ad has better impressions, engagement, click through rates or conversions.