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Back to School: A List of Lifelong Learning Resources for Entrepreneurs

learning resources entrepreneurs

My student loan—a financial burden and monthly reminder that I frittered away my formal learning years on an education I never use—is finally paid off, 15 years later. It’s this experience that has prevented me from returning to school, though I’ve threatened it more than once.

Are you sitting in your cubicle, nodding yes?

I know you: you’re working 9 to 5 and looking for an out. You want to be your own boss. You have aproduct idea, and it’s a good one. With no formal training or experience inmanufacturingorecommerceor running a business, you’re naturally afraid to give up the security of your paycheck. You can’t quit your job to go back to business school—you have a family depending on your bacon!

Relax.

Going “back to school” doesn’t necessarily mean giving up your career, or even putting it on pause. Some of thebest entrepreneursdon’t have a formal education—they took the leap and made it up along the way. Their eventual successes started as side hustles: they taught themselves,reading booksand blogs, and leaned onmentor support.

Lifelong learning is responsible for many self-made entrepreneurs. Outside the walls of traditional classrooms, the learning resources – many of them free – are plentiful.

Lifelong learning for entrepreneurs

When I started writing this piece, I’d imagined the finished product to be a roundup of sources for alternative education – learning you could do on the side, slowly, as you work toward your dream.

My colleague said something to me, however, that changed the direction of this post:

"The biggest barrier to adult learning isn’t about access to the right information. It’s about the attitude and discipline of the learner."

I realized that I wouldn’t be doing you any favours by dumping a bunch of links here – many of which might not suit your lifestyle or learning needs. Before we dive intowhereto access education, let’s talk abouthowto make it work for you.

Understanding your learning style

There are severalcompeting theoriesabout learning styles – why people learn differently, and ultimately how to accommodate these learning needs (including the theory thatthey don’t exist at all). If any of these theories resonate with you, knowing your learning preferences may help you determine the appropriate medium for your education.

You may already know that you absorb information better through reading or maybe it's hands-on demonstration.

If you don’t, yourMyers Briggs personality typecould provide some insight. Determine your personality type, then compare it to a common learning theory like the VAK orVARK model, which segments learners into four main categories – Visual, Auditory, Reading/Writing and Kinesthetic.

For example,it’s suggested that MBTI Sensing Types may prefer hands-on demonstrationwith visual aids (Visual), while Feeling Types may learn better in an environment that connects them with people (perhaps Auditory), and Extraverts lean towards active and interactive learning (Kinesthetic).

We’ll use this specific model as a basis for the learning recommendations at the end of this post.

Making learning part of your lifestyle

If learning style and personality tests feel too hocus-pocus—they’re not for everyone – let’s move along to a more practical question: how will learning fit into your lifestyle?

多少时间你有献身教育吗? Are you free for several hours in the evenings after work, or is your spare time broken into small 30-minute stints between picking up the kids from school and shuttling them between soccer games?

The answers may determine what type of learning and what medium will work best for you.

  • Track your time spend:use a journal for a week to inventory your activities minute by minute. Where can you combine tasks or rearrange your week to free up more time? What can be cut to make way for a commitment to learning? Translate your typical week into acalendar or time-management app, and schedule in blocks for study.
  • Nix procrastination:the extras and the hard things are the first to go when the procrastinator’s axe hits the chopping block.
  • Double-dip:from your journal, identify opportunities for overlapping mind-expansion with a necessary evil, like your commute. Podcasts or audio learning can easily overlap daily activities like housework or driving.
  • Get organized:engineer your life to allow for ahealthy work-life balancethat includes enough slumber –adequate sleep is closely linked to improved focus, memory and efficient learning

Motivation and drive

This is the central challenge around adult learning, because many of the built-in incentives from grade school and college – report cards, graduation, certification – are no longer present.

Goal-setting

Based on theAndragogytheory, “adult learning is goal-oriented and the intended outcome for the learning should be clearly defined”. In self-directed mediums, the onus is on you, the learner toestablish these goals.

Your mile-markers may be “learn seo” or “complete webinar series” or “read this book”, but your ultimate goal should answer the “why”. If you want tolaunch your ecommerce storeby next April or quit your day job by Christmas, write it down, then work backwards: what skills do you need to learn to get there? Is the timeline realistic?

Keep your ultimate goal in sight:post it prominently in your workspace.

Buddy Up/Collaborate

The same theory says that adult learning is autonomous, but also collaborative between student and teacher. In the case of self-directed learning – books, webinars, podcasts—collaboration might look more like a buddy system.

Connect with other aspiring entrepreneurs throughsupportive online communities, join a book club, or share the process with a friend or mentor.

Looking for business ideas for college students?


College students can benefit from starting a summer business to earn money for tuition and grow their networks. Share this guide to help them start a business that sets them up for success:The College Student’s Star Map to Starting a Small Business

Educational Resources for Entrepreneurs

podcats

以下资源分为两类:self-directed (books, blogs, podcasts) and guided (online courses, mentorship).

Adult learning is inherently self-directed – the truant officer won’t be looking for you at home – but the guided options do have a level of accountability that may provide motivation and structure for some learning preferences.

For the purposes of this section, I’ll use theVARK modelagain to indicate the learning mediums/sources that are best for each learning style (indicated by V, A, R, and K).

Blogs and Online Guides (V, R)

Probably the most self-directed, and least structured of the learning sources, regularly reading blogs and online publications by industry experts can be a great way to learn in real-time, as trends and technology rapidly change.

Manage your daily reading byadding RRS feeds to a reader, filtering blog subscription emails into a dedicated folder, or using a tool likePocket.

The Shopify blog—which you're reading right now—is also home to a variety of resources about every area of running anecommerce and retailbusiness, as well as enterprise insights and case studies on theShopify Plusblog.

shopify guides

Webinars, YouTube and TED Talks (A, V)

While taught in a traditional teacher-to-student manner (lecture + visuals), audio-visual learning through webinars or video instruction allow the flexibility to establish your own schedule and learn from anywhere.

Get started:

lifelong learning for entrepreneurs

Books, Ebooks and Audiobooks (R, A)

Personally, I’m still partial to the tactical benefits of paperback, and nostalgic trips to the library, but consuming books in e-format has benefits beyond portability – they can be updated more easily, and many come with add-ons like study guides or linked resources. Audiobooks are great for the Auditory learning set and pair well with multi-taskers.

Try audio-only apps likeAudibleandAudioBooks.comor audio/ebook apps likeScribdorOverdrive(a borrowing app that syncs with 30,000 libraries worldwide).

Track your reading progress, find recommendations, and queue up your future reading list using a mobile app likeGoodreadsorBookTracker.

Get started:

Podcasts (A)

Like audiobooks,business podcastsare portable and multi-tasking friendly. At around 30 minutes to an hour in length, they’re generally a much less daunting commitment than a book. The episodic format can also establish a routine of regular/weekly learning.

Online Courses (V, A, R, K)

Frankly, some of us lack self-discipline, and accountability (read: shame) is an excellent motivator. Guided learning, through structured courses, also offers feedback and support.

Get started:

Mentorship, Volunteer Work, and On-the-Job Learning (K)

The Kinesthetic learner might have trouble gaining new skills from a book or video lecture. Volunteering or securing part-time work on the side, absorbing business skills from an established entrepreneur, is an excellent way to learn by doing.

Look formentorshipopportunities in your social circles, at work, and through online communities.

Other

Don't forget about other learning opportunities like conferences, government or workplace programs, and even online continuing education options at formal institutions.

lifelong learning for entrepreneurs

At Shopify, we’re pretty big fans of “fake it till you make it”, and we think the best way to learn is to just dive in.Start your side hustle today, embrace failure, and learn from it.

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Entrepreneurship