From Facebook and Instagram Stories to YouTube, video has undeniably become an essential tool for marketing your business. In fact, 87% of consumers said they want to see more video content from brands, according toThe State of Video Marketing in 2019report by HubSpot.
If you’re like many small-business owners, you probably use your phone tocreate your video content. Editing your video is something you can do on the go, too, giving it just enough polish to look professional.
A variety of editing software will allow you to edit your video right on your favorite mobile device. To help you choose the tool that’s right for you, we created this list of 10 user-friendly video apps that are free or have paid versions that add value.
If you're ready to create video content that can boost your business, this list will help you get started.
The 10 best video editing apps for mobile
1.Quik
From the makers of the action camera GoPro, Quik is an app that was designed to edit video on the go. Simply capture your video, edit, and post. Quik makes it easy by searching your footage to find the best moments, automatically editing clips and adding transitions. You can also edit your footage manually if you want more control over the process.
Features include:
- Ability to add photos
- Create time-lapse sequences
- Access to 100-plus free songs
- Automatically sync videos to music
- Artificial Intelligence (AI) editing assistance
- Wide variety of text fonts and emojis
Cons:
- Users report that Quik can have glitches at times
- Editing features aren’t as robust as other options
Available for iOS and Android
Price: Quik offers a free basic plan. Users can upgrade to GoPro Plus, which offers a larger music library and premium support, for $4.99 per month with a 30-day free trial.
Best for: Automated quick editing
2.Adobe Premiere Clip
Adobe Premiere Clip is a video-editing app with two modes. A fully automated mode trims and transforms clips in minutes on your smartphone or tablet, allowing you to post immediately. A fully customized mode lets you take more time to add personal touches, such as special overlay designs and sound effects. Adobe Premiere Clip also has a built-in music library to add a soundtrack.
Features include:
- Drag and drop clips and photos
- Adjust exposure, lighting and sound levels
- Auto mix music volume during dialogue
- 添加标题、转换和慢动作效果
- Adobe Creative Cloud support
- Sync with other Adobe products
Cons:
- No vertical editing ability, which is important for portrait mode
- Users report that the automated editing is poor quality
Available for iOS and Android
价格:基本的计划是免费的。Users can upgrade to Adobe Premiere Pro for $20.99 per month, which includes cinematic color tools, flexibility with camera formats, video tutorials, and sound refinement.
Best for: Simplified mobile video editing
3.Splice
If you’re new to editing, Splice simplifies the process by offering an intuitive interface. As its name suggests, this tool helps you splice together clips to create a cohesive video with customizable transitions. The built-in music library makes adding a soundtrack easy. And Splice has high Apple Store ratings, which means users find it valuable.
Features include:
- Trim and crop footage
- Special effects, including animation
- Your choice of title and transition styles
- A free music and sound library
- Sync your video to the beat of your soundtrack
Cons:
- Only available on iOS devices
- Users report that it crashes often
Available for iOS
Price: Free
Best for: Combining multiple clips
4.InShot
If you want a simple video editor for creating Instagram Stories, InShot is an all-in-one tool. Easily trim your clips, change the speed of your footage and add filters. You can also rotate footage, a feature not all editing apps provide. Highly rated on Google Play, this app is a popular choice.
Features include:
- Music, effects, and voice-over narrations
- Text and emoji overlays
- Video effects
- Easily share videos
- Blur the background
Cons:
- The free version includes ads and a watermark.
- Users report that trimming videos on your smartphone can be tricky
Available for iOS and Android
价格:基本的计划是免费的。InShot also offers in-app purchases.
Best for: No frills editing for Instagram Stories
5.KineMaster
If you’re ready to move up to professional features, KineMaster offers a video-editing app that is more robust than some of the others. This tool allows you to edit frame by frame, for the most detailed results. Dial in to adjust color, brightness and video speed. You can also use up to 10 layers on your video, including animation effects and handwriting. While this tool offers maximum power, its intuitive interface makes it easy to use.
Features include:
- More flexibility than other video editing apps
- Special effects and music
- Layer your video with text, graphics, images, recorded audio and handwriting
- Green-screen support
- Instant preview options
Cons:
- Free version includes watermark
- Users report issues with exporting videos
Available for: iOS and Android
价格:基本的计划是免费的。用户可以升级到the Pro Edition for $4.99 month.
Best for: Advanced video creators who want to edit on the go
6.iMovie
Apple users who are new at video creation and editing should consider starting with iMovie, an intuitive, drag-and-drop interface that’s easy to use. Quickly trim video clips, add music and record voiceover. iMovie comes preloaded on most iOS devices, which means you can get started right away.
Features include:
- 4K resolution for cinema quality
- Video effects and filters
- Music, voiceovers, titles, and photos
- TV- and movie-style templates
- Green-screen capabilities
Cons:
- Limited features might frustrate experienced editors
- Only available on Apple devices
Available for: iOS
Price: Free
Best for: Beginner iPhone and iPad video users
7.WeVideo
For video creators who want more editing functions, WeVideo offers all of the basic editing and then some. Trim clips, apply filters and add music, text, transitions and video effects. The app also offers premium plans with advanced features, such as a library with commercially licensed music and up to 4K resolution.
Features include:
- Edit on any connected device
- Easy-to-use interface
- 1 GB of cloud storage for free plan
- Choice of editing modes
Cons:
- Free version has limited functionality
- Free version has watermarked videos
Available for iOS and Android
价格:基本的计划是免费的。Users can choose upgraded plans that start at $4.99 per month for access to a greater choice of royalty-free video clips, images, and music.
Best for: Experienced users who want to take their videos to the next level
8.PicPlayPost
Note: Website auto-plays music.
If you want to create video from pictures, PicPlayPost is an easy-to-use app that allows you to create automated slideshows and collages. Combine up to 365 photos, videos, and GIFs, and then upload a voiceover to explain the action or a soundtrack. You can also add custom watermarks and branded logos as well as custom backgrounds.
Features include:
- MP4 audio
- Customizable video output
- The frame ratio for Instagram Stories
- Adjust video speed
- Split-screen transitions
- How-to videos help you get started
Cons:
- Very basic editing; advanced features come with the paid upgrade
- 有限的音乐nd fonts
Available for: iOS and Android
Price: Basic plan is free, with in-app purchases available
Best for: Business owners who want to share photos in video format
9.Magisto
If you want an easy-to-use video-editing app, Magisto uses AI to create content in minutes with three simple steps. Choose the editing style, add footage, and pick music. The tool will automatically edit and create your video. The tool also makes music suggestions to match the theme, or you can use music from your own library. Magisto is a popular choice and has 90 million users.
Features include:
- Facial recognition, filters, effects, and auto cropping
- Creates professional-looking videos
- Impressive auto-editing ability
- Distribute videos across marketing channels
- AI used end to end
- iStock integration for high quality stock images and video footage
Cons:
- Automated features force you to give up control
- Users report that it’s difficult to cancel premium subscriptions
Available for: iOS and Android
价格:基本的计划是免费的。Premium and Professional subscriptions start at $4.99 per month and offer access to a wider range of editing tools.
Best for: Professional looking videos fast
10.FilmoraGo
If you want a free video-editing app for creatingInstagram Stories, FilmoraGo is a comprehensive tool that covers all of your basic needs. Add music from its built-in library or use your own music. FilmoraGo also lets you add overlay themes, text and titles, and elements.
Features include:
- Easily trim or split the video clip
- Rotate and crop the video to match the ratio needed
- Adjust the speed to play in slow motion or time lapse
- Add voiceover or audio tracks
- No limits or watermark
Cons:
- Advanced features, like green screen, are only available on its desktop app
- Users report that it’s not as intuitive to use as other editing apps
Available for iOS and Android
Price: Free
Best for: Adding text, themes, and overlays to customize your videos.
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And… action!
Video content is unquestionably engaging, and it’s starting to dominatesocial media. While it used to feel prohibitively expensive to film and edit, today all you need is a smartphone, an app, and a sense of adventure. Mobile video editors have evened the playing field for small-business owners with modest marketing budgets. Now is the best time there's ever been to create, polish, and distribute video content to your audience.
So grab your phone, download one of these editing apps, and press “record.” You never know if your business willcreate the next viral video.