年代ell camping equipment online

How to Start a Camping & Outdoor Goods Store

Are you a budding entrepreneur with a passion for the outdoors? Are you looking for a low-risk, low-cost business idea for first-time business-owners? Spring has sprung! And what better way to start the season of renewal & rejuvenation than with a new business.

If you’d like to try your hand at selling hiking, camping & outdoor accessories, but aren’t sure where to get started - check out our guide below!

Why sell camping & backpacking equipment?

Backpacking, camping and hiking have all grown substantially as leisure activities in the past couple of years. In the United States, the number of reported hikers has beensteadily climbing each year since 2006, while the number of new households participating in camping has grown by one million each year. And just last spring, 47.2 million Americans reported going backpacking within the last 12 months.

It's hard to pin down an exact reason for this growth. Experts have noteda rising class of millennialstaking to the outdoors in greater numbers over the last decade. Perhaps the rapid advancement of new technologies that we've seen in the last ten years has given rise to a paradoxical urge to get outside. Whatever the reason - Millennials account for 38% of the 75 million active camper households in the U.S. - with more than half saying they plan to camp again later this year.

On top of the long-term growth of the hiking & camping industries, there's also the short-term advantage of starting a camping business at this time. With spring & summer right around the corner, demand for camping & outdoor supplies isexpected to boom, just in time for the warm months. If you're a first-time entrepreneur looking for a low-cost, low-risk business idea - camping supplies might be right up your alley.

Building an outdoor brand on social media

Outdoor lifestyle brands are very popular on social media and it's generally very easy to find online communities relating to hiking and camping. Take Instagram for example. Instagram has a wide network ofinfluencers specializing in the outdoor lifestyle. Users following accounts like this are perfect to tap as customers for an outdoor lifestyle brand.

In the initial stages of audience growth, consider an awareness campaign that exposes your brand to these users. An awareness campaign is the first step in themarketing funnelthat eventually leads users to buy your products. Build awareness of your brand on Instagram by creating a profile for that audience. Consider posting宁静的照片the outdoorsor humourous expressions for people who love nature.

You'll want to explore the outdoors influencers on Instagram profiles and see what they're doing that attracts users. Participate in their communities. Comment on their photos. Like and comment on their followers photos. If you're willing to spend a little for exposure, you can consider paying influencers to promote your brand as well. Once you start selling, it can't hurt to send influencers free products as well.

Influencers are Instagram users with an established following. The plus side to using influencers is that they've already built audiences who trust them to recommend products. This makes them great candidates to bring awareness to your products and hopefully bring some followers over to your social media accounts.

Influencers have a certain degree of clout in online communities, which will help you to establish a place in your niche. You can find top influencers using influencer services likeInfluence.co- but an even better idea is to try to find smaller influencers. Smaller influencers allow you to target more niche follower groups, which has been proven to bemore effective in garnering sales.