You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy.
But you're probably still asking yourself, "how to ship my products to customers".Ecommerce shipping is a key part of your business.It’s the point where a customer finally experiences your product in person, and it can also represent a major expense in your business, depending on your ecommerceshipping strategy.
In this guide, we’ll go over shipping strategy,product packaging, using popular carriers, tracking and insurance,reducing your shipping costs, and delivery options for ecommerce shipping integrations.
在电子商务运输和满足顾ide
- Ecommerce shipping strategy 101
- Ecommerce shipping rates and methods
- Calculating ecommerce shipping costs
- Packaging and marketing
- Packaging options
- Insurance and tracking
- Customs declarations and forms
- Business accounts
- Labeling your packages
- Using a fulfillment warehouse
- How to easily ship products to customers
Streamline and save with Shopify Shipping
When youship with Shopify Shipping, you get access to pre-negotiated rates with carriers in the US, Canada, and Australia and you can manage your entire shipping and delivery process in one place.
Get started with Shopify ShippingEcommerce shipping strategy 101
There are some basics that set a foundation for the resthow to ship products to your customers. While you can come back and change each of these later on, as you learn more, these are the key decisions and steps that make up your high-level shipping strategy.
Your shipping rates and methods
Are you going to pass the full cost of shipping on to your customers or will you offer free or flat-rate shipping to absorb some or all of the cost? How will you get orders to your local customers? By the end of this post, you’ll have more information on how to make this choice for your business.
Product weights
To streamline the process of shipping ecommerce orders, measure and update the weight of each product you sell. Having this information about your ecommerce shipments set up will help you get a good sense of your total costs, and pass along accurate prices to your customers.
Choose your preferred packaging
While there’s more to be said about what kind of packaging is right for your products, once you’ve selected it, you can add that information to Shopify so you can calculate accurate shipping prices.Source your packaging
You can order free packaging from some carriers such as USPS, UPS, or DHL, or invest in branded packaging if that’s part of your strategy.
Set your ecommerce shipping rates and methods
Before you can start shipping ecommerce orders, you’ll first need to decide your pricing strategy for shipping. There are several common methods, but your choice should always be informed by the underlying financials of your business.
Offer Free Shipping
Offering your customers free shipping is one of the best ways to reduce shopping cart abandonment. However, as you might suspect, shipping is never free. Someone always has to pay. To make free shipping work, you have a few options.
- 提高产品价格来支付成本for shipping (customer pays).
- You pay the full price of shipping out of your margins (you pay).
- Increase prices of products slightly to cover partial costs of shipping (you and your customer pays).
- Offer adiscount codeto certain customers for free shipping.
Additionally, you can also try offering free shipping on a minimum order amount. This strategy can help offset the costs of shipping by helping to increase your average order size, but you're still the one paying for it out of your margins. Therefore, it’s notalwaysthe best shipping solution for online sellers.
Charge real-time carrier rates
Another effective shipping strategy is to chargereal-time carrier ratesfor shipping. If you're using Shopify as your ecommerce platform, you can use Shopify's ecommerce shipping integrations that work in real-time with various carriers like USPS and Canada Post (among others) to generate shipping options and live pricing from various carriers. This allows your customers to choose and pay for the exact service they want.
Charge a flat rate
A popular option is to offer flat rate shipping. The best practice for this option is to try and make sure that you don't drastically undercharge or overcharge your customers. Flat rate shipping works best when you have a fairly standard product line of items that have similar sizes and weights. Flat rate shipping tends to become complicated and less effective if you sell a wide variety of products with different sizes and weights.
Offer local delivery
Another method to consider islocal delivery. This is a great option for small businesses looking to offer a simple and reliable next-day delivery method to their local customers. When you set up local delivery, you can customize your delivery area using a radius or a list of zip/postal codes. Customers who are within your defined delivery area will be able to select “local delivery” as a shipping method at checkout. Offering local delivery for free over a certain order amount, or offering it for a low cost can help you cut down on shipping costs and get more local customers. In some cases, you can do it all yourself without using an ecommerce shipping provider.
Calculating ecommerce shipping rates
All shipping couriers base shipping rates on a variety of factors including:
- Package size
- Package weight
- Origin address
- Destination address
Plus additional shipping options like tracking numbers and insurance.
It can be difficult to compare services exactly as they all offer slightly different options, and every business will have their own unique variables.
Below we have compiled a list of shipping calculators with ecommerce shipping rates for some of the largest and most popular shipping couriers so that you can begin comparing pricing and options. If you’re based in the US or Canada, you can pay for USPS, UPS, DHL Express, Canada Post, and Sendle Shopify shipping options and receive pre-negotiated rates.See example rates here.
- USPS - Shipping Calculator
- Canada Post - Shipping Calculator
- UK Royal Mail - Shipping Calculator
- Australia Post - Shipping Calculator
- UPS - Shipping Calculator
- FedEx - Shipping Calculator
Consider your margins
To be successful at ecommerce, you always need to keep an eye on your profit margins. Because shipping for ecommerce represents a significant expense for merchants, if you don’t do your research, you could end up losing money on shipping.
Before you finalize your pricing and strategy for your ecommerce store, you should use a chart like the one below to map out all ecommerce shipping solutions and costs associated with getting your products into your customers’ hands. Many of the best ecommerce entrepreneurs are shocked by how quickly the little charges add up for shipping ecommerce orders. Don’t get caught in the same trap.
Here's a quick example of how you could calculate your total price to include the cost of ecommerce shipments.
| Cost of product | $10 |
| Packaging | $0.50 |
| Shipping costs | $7.50 |
| Customs/Duties (if you cover them) | $0.00 |
| Credit card fee | $2.50 |
| Profit margin | 50% |
| Total price | $30.75 |
Packaging and marketing
As the world of ecommerce develops so do the expectations of customers who buy online. Years ago, packaging and shipping was simply a way to receive a product purchased online, but more and more people are looking for shipping, packaging and presentation as part of the ecommerce experience.
This expectation means that for many businesses, outside of selling commodities, competing effectively means going above and beyond to impress customers and exceed their expectations by delivering an experience, not just a product.
Packaging insertsand presentation can be an effective way to set yourself apart. Consider树干俱乐部. Trunk Club is a monthly subscription service that sends men a custom curated selection of men’s clothes and accessories each month. You can see from their packaging below that their customer unboxing experience is very central to their overall brand experience.
树干俱乐部does such an exceptional job, that customers even make unboxing videos on YouTube which further amplifies Trunk Club's reach through word of mouth marketing.
在这个世界上,工厂密封袋和一个黑的nd-white order receipt are considered standard, it’s the small details like this that go a long way in making an exceptional impression on customers.
Consider how you can provide a better customer experience through your packaging, and how you can use packaging as an extension of your brand.
Packaging options
Before you can ship your products, you’ll need to package them for safe transport. So what ecommerce shipping options do you have in this regard? There are a few common options for packaging including boxes or envelopes (padded or unpadded). For example,Arkaand itsShopify app提供空白和自定义包装材料including boxes, mailers, package tissues, tape, and stickers.
For many businesses and products, you’ll use a box as well as some other packaging materials to safely ship your products.
You may also want to try thinking outside of the box (no pun intended) and look at other packaging options. For example, some ecommerce shipping providers offer poly mailers as a way to mail products that don’t need a lot of structure or cushioning, like clothing.
Poly mailers offer multiple benefits. They’re lightweight, which reduces your shipping costs, and they can adjust to different volumes and weights depending on what’s included in the order. For example, the same size of poly mailer could accommodate one pair of socks, or five, and you wouldn’t be overpaying on packaging weight or dimensions for the single pair.
Some other large packaging suppliers you may want to consider areValueMailers,Fast-PackandeSupplyStore. Additionally, many carriers like USPS, DHL, and UPS offer free packaging in different types and sizes.
Learn more:8 Independent Businesses Share Their Sustainable Packaging and Shipping Solutions
Keep it light and small
Because the cost of most shipping options is based on size and/or weight, do your best to keep your packaging as small as possible. This will not only help you save on your ecommerce shipping rates and what your customer paid for shipping, but will also keep packaging costs from eating away your profit margin.
Depending on your business and product line, you may want to consider carrying a variety of package sizes and packaging materials.
Most people would consider the packaging for the product above to be excessive. This is exactly what you’re trying to avoid as it inflates shipping costs dramatically.
Free Guide: Shipping and Fulfillment 101
From deciding what to charge your customers, to figuring out insurance and tracking, this comprehensive guide will walk you step-by-step through the entire process
Get our Shipping and Fulfillment 101 guide delivered right to your inbox.
Almost there: please enter your email below to gain instant access.
We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.
Insurance and tracking
Depending on what you’re selling and its value, shipping insurance and tracking can offer a great deal of security. With most ecommerce shipping companies, insurance and tracking is relatively inexpensive and provides you recourse should one of your packages get lost or damaged. Some shipping services like UPS and USPS Priority Mail include complimentary coverage for up to $100, and that coverage can be up to $200 in some cases.
Consider purchasing insurance on big-ticket items so that, in the rare cases when a package does get lost, you'll be covered. Keep in mind that some shipping services have insurance already built into the price, so consider this when you are comparing various courier prices.
Learn more:Everything You Need to Know About ePacket Shipping
Customs declaration and forms
For international shipping, you’ll need to include the proper customs documentation. These are available online through Shopify shipping options or at your local post office or shipping retail location. These forms tell the customs officers at the country of import what is in the package, how much it costs, and whether it is a gift or merchandise.
Check with your country’s postal service to find out exactly which forms you’ll need to attach to your package. These forms should be completed honestly and clearly to prevent your package from getting held up in Customs.
Tariffs, taxes and duties
If there are any additional customs fees due when a package reaches its destination, your customer will be responsible for them at the time of delivery. It’s always a good idea to make sure to include this information in your shipping policy page so customers aren’t surprised by unexpected fees.
Here's an example of how one store prominently displays information regarding additional charges on their ecommerce shipping policy page to ensure customers are aware of possible charges:
Learn more:How to Create and Communicate Your Shipping Policy (With a Template and Examples)
Customs declaration information
有关海关declar的更多信息ation and the required forms and policies, please see the resources below when shipping for ecommerce:
- USPS Customs Information
- UPS
- DHL Express
- Canada Post Customs Information
- UK Royal Mail Customs Information
- Australia Post Customs Information
Business accounts
Once you have decided on the carriers you want to use, consider setting up business accounts. Business accounts offer a variety of services including discounts, better expense tracking, and a whole host of online tools to more efficiently manage the shipping aspects of your business.
ForUSPS, UPS,DHL Express servicesin the United States and Canada Post services in Canada, sign up throughShopify Shippingfor preferred rates and discounts.
- UK Royal Mail Online Business Account- An online business account with Royal Mail will help you save time by managing all your shipping expense and invoices all in one place.
- Australia Post Business Credit Account- A Business Credit Account with Australia Post will allow you to charge many of the common services directly to your account for better management of your expenses.
Labeling your packages
Once you have figured out your presentation, packaging,return policy, carrier, and costs, you’ll need to determine how you want to label your packages. Many new ecommerce entrepreneurs start off by writing the ship-to and return addresses on the package by hand. Although this can be a great way to start, it tends to be time consuming, tedious, and not scalable as your business grows.
That’s where Shopify Shipping comes in. You can print and pay for multiple shipping labels directly when you use Shopify shipping options.
You can print your labels on plain paper using any printer, or to save even more time, you can upgrade to athermal label printerto print directly on self-stick labels.
Using a fulfillment warehouse
Fulfillment servicesand warehouses can help automate and handle the shipping for you. When you choose to work with a fulfillment center, you will store your inventory at one of their warehouses. Depending on their level of integration with your shopping cart, when an order comes in your fulfillment partner will automatically be forwarded the order to pick, pack, and ship orders on your behalf.
There are a number of advantages to using a fulfillment warehouse including:
- Cheaper shipping rates.Because fulfillment warehouses ship such large quantities for multiple vendors, they receive cheaper shipping rates. They also have ecommerce shipping integration capability (usually) with all of the major shipping logistics, giving you easier access to the widest range of shipping options.
- Shorter shipping times.Strategically choosing your fulfillment partner and the warehouse to store your inventory means you can store your inventory closer to the bulk of your customers and meet customer expectations more readily.
Fulfillment warehouses aren’t for everyone, though. There are several disadvantages as well that a business owner should consider.
- Branding experience.Generally, if you use your packaging presentation as part of your branding experience, like Trunk Club, you’ll be hard pressed to find a fulfillment warehouse that will work with that level of dedication and customization for your brand.
- Less cost-effective.Although you will likely receive better shipping rates working with a fulfillment partner, there are other rates that need to be paid including what are commonly referred to as ‘pick and pack fees’ as well as warehouse storage fees. These fees can be determined by order or by monthly fee, so be sure to look into the details and choose what’s best based on your volume.
Best rates, right away
Businesses in North America automatically get access to pre-negotiated shipping rates with all of the top shipping carriers—UPS, USPS, DHL Express, and Canada Post. Normally you would need to get your own account with each of these carriers and negotiate your own discounts (often based on your previous shipping volume). But if you’re just starting out, business costs are already high, and the last thing you want is to pay high rates for shipping.
With these online store shipping rates in hand, you now have options. You can use these rates to show exact shipping costs at checkout, passing on savings to your customers. You can also use these rates with Shopify’s built in label printing. This means every time you fulfil an order, you can print out the corresponding USPS, UPS, DHL Express, or Canada Post shipping label, saving yourself a trip to the post office, a visit to another website, or paying a third party to print labels.
Schedule pickups when you need them
Dealing with a stack of orders is both a blessing and a curse. It’s exciting you’ve made all of these sales, but now you need to get them to your customers. Instead of ordering an Uber, driving through traffic, and waiting in line, you can nowschedule a pickupfor UPS or DHL Express shipments directly in Shopify. Just go in and schedule when you want a driver to arrive at your door, including same day pickups, with no minimum volume required.
Pickups are free for DHL Express shipments, and $4 flat for UPS (retail costs start at $5.80 and can include surcharges).
How to easily ship products to customers
As an ecommerce business, shipping products is one of the main parts of the job. Keeping an eye on orders, packaging them, and distributing to shipping facilities can keep you pretty busy.
This is why it’s a good idea to have a process in place for shipping products to customers. Our four-step guide can help any new ecommerce business owner start shipping out their customer orders.
1. Design your packaging materials
Your product packaging can have a big impact on whether customers return for future purchases, which is why you’ll want to spend time thinking about how to package your products.
The packaging materials you may want to consider creating unique designs for are:
- Boxes/bags
- Tissue paper/filler
- Tape
- Stickers
- Business cards
- Branded promotional materials
- Customized notes
The more unique your packing materials are, the more they’ll stick in your customers’ minds. For example, look at the boxes that Trunk Club packages arrive in:
Or consider adding customizable “thank you” cards to each of your packages:
Focus on your packaging design before you even start selling your first product so you can start wowing your audience right from the get-go.
2. Package your order
Now it’s time to package your order—or place all ordered items into a box to ship to your customer. Make sure you insert your package filling before gently and securely placing the products in the box.
Place any additional packing materials in the box, like stickers, a business card, a thank you card, or a personalized note. Then seal your package and get it ready to ship.
3. Print your shipping label
Once you get an order in your Shopify online store, log into your Shopify dashboard to access your shipping label. This will include all pertinent information for your customer, including name and mailing address.
Place the shipping label right on top of your sealed package and place it off to the side while you work through packaging any other orders you may have.
4. Drop off orders at your preferred shipping facility
Once you’ve finished packaging all of your orders, it’s time to take them to the shipping store! As we’ve mentioned, there are a number of available options, from USPS or FedEx to UPS or DHL Express.
Pack all of your orders up into your car and take them down to your local shipping facility. You’ll also want to get tracking numbers so that your customers can see when to expect their delivery.
Or, take advantage of an ecommerce fulfillment warehouse
Turn our four-step guide into a two-step guide and don’t worry about shipping products yourself. By using anecommerce fulfillmentwarehouse, all you need to do is design your packaging materials, then send those and your products to the fulfillment center.
After that, anytime your business gets a new order, all you have to do is collect their payment. The fulfillment center will be notified of the purchase, gather the order items, package it, and ship it all for you.
Shipping is a fundamental part of your ecommerce business
Here's the bottom line: figuring outhow to ship products to customersis a challenging aspect for any online product-based business. Every business will have their own unique challenges they need to work through and overcome to develop the best and most efficient ecommerce shipping solutions. Like many aspects of building your new ecommerce site, it will take time and tweaking to determine what works best.
Understanding all the variables and evolving how you approach shipping ecommerce orders is vital to its long term health and success. So once you think you have ecommerce shipments figured out, don’t let it go stale. Reevaluate every six months to make sure you're delivering the absolute best possible service and experience for the best possible price to your customers.
Thank you to Mike McGuire and Desirae Odjick for their contributions to this post!
Illustration by Rachel Tunstall
