What Is an Ecommerce Shopping Cart and Why Does It Matter?

Add to Cart is one of the most pivotal moments in a customer’s journey—the point when someone shifts from merely browsing to actually making a purchase.

But choosing the wrong shopping cart solution or having a poorly designed checkout flow can deter potential customers before they complete the checkout process, which is why it’s important to create a great shopping cart experience for your ecommerce store.

Below, we define the meaning of a shopping cart forecommerce businessesand explore how to add one to your website. We’ll also provide several top-of-the-market options,, including Shopify’s shopping cart integration.

What is an ecommerce shopping cart?

An ecommerce shopping cart is a type of software that allows customers to purchase items from your shop or store a list of the items they wish to purchase in the future.

There are two main types of ecommerce shopping carts:

1. Hosted/self-hosted shopping cart.This type of ecommerce shopping cart is provided by a third party. Typically, it’s easy to set up and integrate with other business tools and platforms. Hosted shopping carts are great options for new businesses and businesses with limited technical resources.
2. Licensed shopping cart.注册电子商务购物车是完全custom. While you have more control over the functionality and design, it requires more technical resources for implementation and maintenance. Typically, licensed shopping carts are good for enterprise businesses or merchants with complex tech stacks.

Why is choosing the right ecommerce shopping cart important?

Picking the best software will make the shopping cart experience seamless and customers more likely to buy. This is the last place a customer visits before they make a purchase. You don’t want to lose them here toshopping cart abandonment.

Theaverage cart abandonment rate is almost 70%. As a result,ecommerce storeslose as much as$18 billion在销售收入每年废弃的购物carts. When you choose the right ecommerce shopping cart for your online store, you can salvage many of these lost sales and boost your conversion rate.

Plus, you actually need an ecommerceshopping cartto convert online sales, accept payments, and process transactions. Without it, online shoppers would have no way of choosing items and paying for them. Your ecommerce site would be simply a website without ecommerce functionality.

Modern online shopping carts also store important data you can use for other purposes, including marketing, forecasting, andpricing strategies.

How to choose the right ecommerce shopping cart for your website

Consider the following factors when researching options for your online store’s shopping cart:

Pricing

All merchants need to consider budget when selecting an online shopping cart. And this goes beyond simply looking for the best price. Sometimes, the cheapest option isn’t the best option.

Typically, self-hosted ecommerce shopping carts are more affordable, but they’re not always the best. They have more limited functionality when compared to a full-featured option like Shopify, and you also need to invest in technical resources to build and maintain it.

When looking at pricing, consider the following:

• Monthly fees
• Payment processing fees
• Minimum transaction volume requirements
• Transfer fees
• Cancellation or early termination fees

Integrations

You’ll want to look for an online shopping cart that offers not only integrations with your existingecommerce platformand tech stack but additional options as well. Chances are, your online business will grow over time—and you need business tools andob欧宝app入口 that can adapt and grow with you.

Learn more://www.theturtleeffect.com/blog/best-ecommerce-platform-small-business

Accepted payment types

It’s important to select an online shopping cart that works with a variety of payment methods, including credit and debit card, mobile wallets, PayPal, and buy now,, pay later services, among others.About 7% of peopleabandoned their shopping cart because aa merchant didn’t provide enough payment method options.

Additional payment options can boost not only conversions but also average order value (AOV). One in four merchants usingShop Pay Installmentsdouble AOV when allowing customers to spread the cost over monthly payments, for example. Flexible payment options increase consumer spending power.

Customization

You want to be able to adjust the look and feel of your online shopping cart to both match your branding and optimize the user experience for the most sales. An estimated$260 billionworth of lost orders are recoverable solely through a better checkout flow and design. With some improvements to the checkout design, a large ecommerce business has the potential to drive a35.26% increasein conversion rate.

This might involve reducing the number of steps in your checkout flow to reduce friction. The average US checkout flow contains23 form elementsby default—that’s a lot of data to input. With an ecommerce shopping cart likeShop Pay’s 1-click checkout流,可以简化和方便shoppers to convert.

Shipping options

High shipping costs are a leading cause of cart abandonment. Find an ecommerce shopping cart that allows you to customize shipping options and even letlet customers select how they want their orders shipped.

More importantly, ensure the shopping cart experience makes these costs transparent. As many as17% of shoppersabandon their cart because they can’t calculate the total order cost upfront. It’s your job to do this for them.

Best shopping cart software for ecommerce

It’s important to choose the right platform for your business today and in the future. It takes a lot of time and effort to implement business technology, and changing platforms down the line can be timely, costly, and stressful.

Shopify

Shopify offers a Level 1 PCI-DSS (Payment Card Industry Data Security Standard) compliantonline shopping cartfor new, established, and growing ecommerce merchants. Shopify handles payments directly overSSL encryption, no third-party accounts required. You can also use over 100 payment gateways and customize it forinternational selling, including more than more than 50 different languages, tax rates, and currencies. And if you depend on mobile commerce, it’s optimized for that too.

As far as shipping goes,Shopify’s online shopping cartlets merchants choose fixed-price, tiered, location-based, or weight-based rates. Advanced plan subscribers can also receive automatic shipping rates from major carriers like UPS, USPS,, and FedEx.

With marketing tools, you can send automatic cart abandonment recovery campaigns via email,, as well as create customer profiles withsaved payment informationfor easier checkout.

Shop Pay checkoutis the fastest and highest-converting online shopping cart out there. Websites that use Shop Pay convert 1.91 times more than regular checkouts.

You can also add theShopify Buy Buttonto other websites you might have, such as a blog, a landing page, or an online store on a different ecommerce site builder. This creates a seamless Shopify checkout experience outside of the Shopify ecommerce platform.

When you use Shopify, you get access to a whole suite of business tools to help you run every aspect of your business. With a library of thousands of third-party apps, you can create a well-rounded tech stack that meets all of your business needs for online or in-person selling.

Here’s the Shopify online shopping cart at a glance:

• Pricing:Basic Shopify: $29.99/month; Shopify: $79/month; Advanced Shopify: $299/month; 10% discount on annual plans and 20% on biennial plans when paid upfront; Starter Plan: $5/month.
• Payment types:Credit and debit card; mobile wallet; payment installments; third-party integrations offer a comprehensive list of accepted and compatible payment types. More than 100 supported payment gateways.
• International payments::global currency conversion; 50+ languages; customizable tax settings.
• Ecommerce integrations:Shopify; Buy Button compatible with a range of platforms.
• Other business tool integrations:: Works seamlessly with Shopify suite of business tools; thousands of third-party apps in Shopify App Store.
• Shipping options:automatic carrier rates (Advanced Shopify); fixed-price, tiered, location-based, or weight-based rates.
• Customization:Match your Shopify site branding.

ShopWired

ShopWired is an online shopping cart and basic ecommerce site builder in one. You can create a customized and branded online store and sell on multiple channels.

Shopping cart features include free SSL security with 256-bit encryption, abandoned cart recovery functionality, and automatic sales tax calculations. ShopWired also allows merchants to customize shipping zones and rates as well as offerfree shipping. ShopWired has a two-click checkout to reduce friction and integrates with more than 60 different payment gateway providers. Customers can also usebuy now, pay later options, and merchants can collect payments while offline.

All that being said, ShopWired lacks a companion mobile app,, so it makes it more difficult to manage everything in your business while on the go.

ShopWiredonline shopping cart at a glance:

• Pricing:Pro: $29.95/month; Advanced: $59.95/month; Premium: $119.95/month; Enterprise: from $199.95/month; annual billing gets 20% discount. NoNotransaction fees. Free 14-day trial. No minimum contract.
• Payment types:Credit and debit card; Apple Pay; Google Pay; PayPal; Klarna; Laybuy; Zip Pay; Clearpay; Stripe; more than 60 supported payment gateways.
• International payments:More than 40 international payment gateways; customers can see product and shipping pricing in their currency.
• Ecommerce integrations:Facebook; Instagram; Google Shopping; eBay; Etsy; Amazon; AliExpress.
• Other business tool integrations::Klaviyo; QuickBooks; TaxJar; Reviews.io; Veeqo; Vend; Xero; and more.
• Shipping options:Customize shipping zones and rates; offer free shipping; install free shipping apps to expand options. Integrations with ShipStation, ShippingEasy,, and Shippo for label printing.
• Customization:Match your branding.

OpenCart

OpenCartis an open source ecommerce shopping cart ideal for businesses with the technical expertise and resources needed to build and customize an effective checkout. This is an especially attractive option for budget-conscious merchants, as it’s free to download and use. But, again, you need technical resources to build an effective online shopping cart with OpenCart.

OpenCart online shopping cart at a glance:

• Pricing:Free version available; Premium: $99/month; One Time Fix: custom quote; free trial also available; extensions may be free or paid.
• Payment types:Credit and debit card; mobile wallet; Amazon Pay; PayPal; Klarna; Afterpay. Recurring payments also available.
• International payments:Yes; global currencies; 40+ languages.
• Ecommerce integrations:Amazon.
• Other business tool integrations:More than 13,000 third-party extensions. Google Shopping; Facebook; Square; PayPal; Authorize.Net; First Data; LiqPay; Skrill; and more.
• Shipping options:Integrations with Australia Post, Citylink, FedEx, Parcelforce, Royal mail, UPS, USPS, and more. Many third-party OpenCart extensions to choose from; may come with additional fees.
• Customization:Discounts, coupons, and specials; overall, merchants have tons of flexibility,, as long as they have the resources to take advantage of the platform.

Weebly

Weebly is a basic online store builder with affordable pricing options. It’s owned by Square, so it integrates seamlessly with other Square-owned platforms. If you don’t have the technical know-how or resources, Weebly is a friendly entry-level online shopping cart to use.

However, it has its limitations. Weebly is more restricted than other online shopping carts when it comes to functionality and customization. Because it’s so affordable, it also scales back on features.

However, merchants can post store return and shipping policies, allow customers to add notes in a dedicated field in the checkout flow, andgrow your email marketing list.

TheWeeblyonline shopping cart at a glance:

• Pricing:Free basic account; Personal: $9/month ($6/month billed annually); Professional: $16/month ($12/month billed annually); Performance: $29/month, ($26/month billed annually).
• Payment types:Credit and debit card; Square; Stripe; PayPal; Apple Pay; Android Pay.
• International payments: Depends on payment gateway.
• Ecommerce integrations:n/a (Weebly is an ecommerce platform)
• Other business tool integrations:广场工具和集成的套件s.
• Shipping options:Automatically calculate and display shipping costs based on weight, number of products, location, and carrier.
• Customization:User-friendly drag-and-drop editing; add field for customer notes; automatic sales tax calculator; security badges; abandoned cart.

Ecwid

Ecwid is a bit different from other options on this list because while it offers a dedicated online store builder, its main purpose is to turn a portfolio of websites into ecommerce sites. Essentially you add Ecwid to your existing websites, landing pages, or digital entities and that allows users to add products to a shopping cart and then buy them.

Like Weebly, Ecwid is user-friendly, and you don’t need technical coding skills to start selling online. Once you add it to your various digital properties, Ecwid syncs and centralizes all your order data to avoid discrepancies.

You can certainly use Ecwid’s online store builder, but it lacks the depth of features growing brands need.

Ecwidonline shopping cart at a glance:

• Pricing:Free to build and launch your store with up to 10 products; monthly business plans start at $15 ( $12.50/month if paid annually); no additional transaction fees.
• Payment types:Credit and debit cards; Apple Pay; Google Pay; cryptocurrency; gift cards; promo codes.
• International payments:支持所有官方全球货币。
• Ecommerce integrations:Ecwid; WordPress; Amazon; Wix; WordPress; eBay.
• Other business tool integrations:MailChimp; Google Ads; Facebook;; Square; Clover; Vend; Alice; Instagram; Google Shopping.
• Shipping options:Automatically estimate shipping costs when provided customer location.
• Customization:Upsell related products; set minimum purchase amount; display or hide store footer.

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