Sell cosmetics online

Start, run, and grow your cosmetics business

Get the training, tools, and support you need to bring your cosmetics business to life.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell cosmetics online in just 5 steps

illustration for creating an online store with an image of white sneakers

Everything you need to get started

Free resources

Learn at your own pace with on-demand courses from Shopify Learn, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Helpful tools

Use the drag-and-drop store builder to start a beautiful cosmetics store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.

Smart marketing

Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your cosmetics with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads.

Sincere support

Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your cosmetics business encounters.

Learn more about selling cosmetics

You can sell makeup online on your own online store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, niche marketplaces like Poshmark and Mercari, and on social media sites like Instagram and Facebook. You can also sell makeup wholesale to other businesses online.
You can resell makeup if it’s unopened, unused, and not against the original seller’s policies.
Yes, you can sell makeup on Shopify. SoLa Look is one example of a Shopify merchant that sells makeup online.
- Foundation
- Blush
- Eye shadow
- Applicator brushes
- Makeup sets

With you from first sale to full scale

Powerful apps

From creating product videos to building loyalty programs, the Shopify App Store has over 6,000 apps to add even more features and functionality to your cosmetics store.

Multi-channel sales

Sell your cosmetics online, in retail, or at a kiosk. With the Shopify POS app, you can manage your business, accept payments, and track inventory no matter where you sell.

Scalable pricing plans

For cosmetics businesses at every stage and size

Basic
Best for new ecommerce businesses with occasional in-person sales
^$19USD/mo
Shopify
Best for growing businesses selling online or in-store
^$49USD/mo
Advanced
Best for scaling businesses that require advanced reporting
^$299USD/mo

Start your cosmetics business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

No credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Starting a different type of business?

Learn how Shopify can help you start, run, and grow your business—no matter what you sell.

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Set up your cosmetics store with Shopify's free business name generator, logo maker, and stunning online store themes.

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Set up product pages and collections for each of your cosmetics offerings. Create product pages that sell via stunning product photos and descriptions.

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Visit the Shopify App Store for tools you can use run your online business. Browse these 24 free Shopify apps to find the best ones for your needs.

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Choose from multiple payment gateways to get paid reliably through Shopify’s secure checkout.

\n","description":"Choose from multiple payment gateways to get paid reliably through Shopify’s secure checkout.","image":{"sizes":"100vw","srcSet":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-small-01ae3059653a8ca36a692e91fbf1745433fd499b676961684ba92988bd6df06b.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-large-dca73149d540c07e36584565128f57045a82a9f72f4c58e94929e654a793640b.png 2x","alt":"","role":"","stub":"seo/sell/how_to/customize-your-apps","extension":"png","small":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-small-01ae3059653a8ca36a692e91fbf1745433fd499b676961684ba92988bd6df06b.png","name":"customize-your-apps-small.png","type":"image/png","stub":"seo/sell/how_to/customize-your-apps"},"large":{"cdnUrl":"https://cdn.shopify.com/shopifycloud/brochure/assets/seo/sell/how_to/customize-your-apps-large-dca73149d540c07e36584565128f57045a82a9f72f4c58e94929e654a793640b.png","name":"customize-your-apps-large.png","type":"image/png","stub":"seo/sell/how_to/customize-your-apps"}},"imageCaption":"illustration for customizing an app with an image of a red price tag"},{"headingHtml":"5. Market your cosmetics store","content":"

Find the best marketing strategy for your online cosmetics shop. Build up your social media presence, create an Instagram shop, and more.

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Choose from over 70 customizable and responsive themes to build your unique business and brand."}}]]}],["$","div","Smart marketing",{"className":"p-long-content s-value-prop__value--2col","children":[["$","img",null,{"src":"https://cdn.shopify.com/shopifycloud/brochure/assets/icons/value-prop/spot/marketing-5a71e4948b6d5bb7785df1187e0941372e159544d81c42449268cfed12844d0e.svg","alt":"","className":"s-value-prop__icon"}],["$","h3",null,{"className":"s-value-prop__value-heading","children":"Smart marketing"}],["$","p",null,{"className":"s-value-prop__value-text","dangerouslySetInnerHTML":{"__html":"Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your cosmetics with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads."}}]]}],["$","div","Sincere support",{"className":"p-long-content s-value-prop__value--2col","children":[["$","img",null,{"src":"https://cdn.shopify.com/shopifycloud/brochure/assets/icons/value-prop/spot/customer-support-d5f607347ef7eb205de0700538f4a8a81429d10487a9ec1eb4a53746ec78c649.svg","alt":"","className":"s-value-prop__icon"}],["$","h3",null,{"className":"s-value-prop__value-heading","children":"Sincere support"}],["$","p",null,{"className":"s-value-prop__value-text","dangerouslySetInnerHTML":{"__html":"Connect with Shopify customer support over online chat, the phone, or email. 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You can sell makeup online on your own online store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, niche marketplaces like Poshmark and Mercari, and on social media sites like Instagram and Facebook. You can also sell makeup wholesale to other businesses online.

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You can resell makeup if it’s unopened, unused, and not against the original seller’s policies.

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