Starting anecommerce businessis exciting. You have a great product idea, a vision for your brand, a target customer in mind, and marketing campaigns queued up.
On the flip side, there are a lot of not-so-exciting parts to starting your online business. Choosing yourecommerce softwarecan be one of them, especially if you’re not a developer.
But it’s an important decision to carefully consider. Changing platforms after you’ve already launched your business can be a hefty undertaking, so it’s best to get it right from the start.
Where to begin? Here. We’ll go over what ecommerce software is, what to look for, and some of the bestecommerce solutionsto try in 2022.
What is ecommerce software?
Ecommerce software is the system that allows your欧宝体育官网入口首页to operate. The system often includes related business tools likeinventory management, accounting, and email marketing, for instance.
At a bare minimum, a ecommerce software solution allows you to list products for sale andaccept paymentsonline. However, most online businesses need more than the bare minimum, and ecommerce software is adding other business management tools too. The best has the basic tools you need to get started, along with an ecosystem of upgraded tools and platforms you can use as your business grows.
The best ecommerce software for 2022
The best ecommerce software depends on your individual business goals and needs. Let’s look at some thebest ecommerce platformsfor 2022:
- Shopify
- Wix
- BigCommerce
- Adobe Commerce
- WooCommerce
- PrestaShop
- Squarespace
- GoDaddy
- Volusion
- Amazon
- Shift4Shop
1. Shopify
The best ecommerce software for all-in-one store building
Shopifyis the best ecommerce software for most online sellers. People love Shopify for its ease of use and the advanced ecommerce features it offers. Our robust platform includes a comprehensive set of tools for omnichannel selling. You’re set up to sell directly through your website, in person, on social media, via third-party marketplaces, and pretty much anywhere else you can think of.
Shopify goes beyond simply selling online. Our offerings include ecommerce software, as well as a comprehensive best-in-class suite of business tools. With Shopify, you’re creating an entire business command center where you can manage every aspect of your ecommerce empire—including email automation, CRM, hosting services, abandoned cart recovery, and payment processing.
Shop Pay is thefastest best-converting online checkout, Shopify POS captures in-person sales, and Shopify Fulfillment reliably delivers customer orders, among many other functions. Tap into our extensive library of apps at theShopify App Storeto make your site even more powerful. Your tech stack works together seamlessly as part of the Shopify ecosystem.
You don’t need a lot of technical expertise or money to launch and scale your business with Shopify.
Price:Basic Shopify: $39/month; Shopify: $105/month; Advanced Shopify: $399/month.
Free trial length:3 days.
Integrated sales channels:Facebook, Instagram, Google, Walmart Marketplace, eBay, and Amazon.
Mobile app features:Suite of mobile tools to fully manage your online business.
Point of sale:Yes.
2. Wix
Best ecommerce software for zero transaction fees
Wix is fairly easy to use, thanks to its drag-and-drop functionality. The ecommerce software is actually awebsite builderwith ecommerce features added on, so some extra tweaks and customizations are needed if you want tosell products online. And while Wix is free for basic sites, you will need a paid subscription to take advantage of its ecommerce tools.
Ecommerce features are a bit lacking, especially compared to Shopify. With it, you can do the basics: track orders, process online payments, multi-channel selling, and automated emails. However, there are no low-stock alerts to help you avoid stockouts. So if you have a decent-sized inventory, Wix is likely too bare bones for you.
Price:Business Basic: $23/month; Business Unlimited: $27/month; Business VIP: $49/month.
Free trial length:No free trial.
Integrated sales channels:Amazon, Facebook, Instagram; eBay requires Business Unlimited or Business VIP; other channels require third-party app.
Mobile app features:The ability to manage your website and inventory, view orders, and communicate with customers; setting up mobile POS requires either Square or SumUp for credit card payments.
Point of sale:Yes.
3. BigCommerce
Best ecommerce platform for big companies
Enterprise-level tech companies are the target forBigCommerce’s ecommerce software. The platform is extremely robust and comprehensive, which makes it powerful enough to handle enterprise needs—but likely too powerful for anything smaller. It’s also a bit more rigid when it comes to customizing.
As far as ecommerce features go, BigCommerce supports cross-border sales, SEO,social selling, and third-party marketplaces. Ecommerce brandGrace & Laceended upswitching from BigCommerce to Shopify Plus(Shopify’s enterprise solution) because the former was more than it could handle. It quickly turned out to be a smart decision for the business.
Price:Standard: $29.95/month; Plus: $79.95/month, or $71.95/month when paid annually; Pro: $299.95/month, or $269.96/month when paid annually; Enterprise custom pricing.
Free trial length:15 days.
Integrated sales channels:Google Shopping, Facebook,price comparison engines, eBay, Amazon, Walmart, Etsy, and Instagram.
Mobile app features:View analytics, update orders, manage inventory and products, and search for customers; some features are Android-only.
Point of sale:Yes.
4. Adobe Commerce (formerly Magento)
Best ecommerce software for businesses with PHP programming experience
Adobe Commerce是一个高度可定制的电子商务软件的意思吗for larger, established businesses that have technical resources to build and maintain an online store. It also requires you find a third-party hosting provider, which adds to both the software’s flexibility and complexity.
If you want to sell across multiple channels, Adobe Commerce is likely not the way to go. It requires a hefty amount of leg work to integrate various selling channels and international payments.
Ecommerce siteCharacter.comused to have a complex Magento site that promoted thousands of products. It had to use tons of integrations to get the store to function the way it needed, eventually pushing it tomigrate to Shopify—resulting in a 40% increase in conversions.
Price:Custom pricing only.
Free trial length:No free trial.
Integrated sales channels:Amazon.
Mobile app features:n/a
Point of sale:Third-party extensions available.
5. WooCommerce
Best ecommerce software for WordPress users
If you’ve heard of the popularblogging platformand content management system called WordPress,WooCommerceis its ecommerce add-on. As such, the ecommerce features aren’t as tightly integrated and often require the use of third-party apps and plug-ins. Because of this, your store quickly becomes a hodge-podge of disparate systems. Should something break, you could be in for a complicated fix.
Learn more:See howShopify vs. WooCommercestack up in this comparison piece.
You need to find your own third-party hosting when building an online store on WooCommerce. WooCommerce lacks PCI compliance and even has a reputation for being unreliable, two risks you might not want to take.
Price:Average monthly fee is up to $30; WooCommerce estimates costs to be $120/year for hosting; $15/year fordomain nameregistration; up to $100/year for your site theme; up to $108/year for shipping; 2.9% plus 30¢ per sale; up to $348/year for marketing and communications; up to $79/year for SEO; up to $65/year for SSL certificate.
Free trial length:None, but offers a 30-day money-back guarantee.
Integrated sales channels:Google Shopping, Etsy, eBay, Facebook, Amazon, Pinterest, and Walmart; integrations are disjointed.
Mobile app features:Add products, manage orders, and view analytics.
Point of sale:Native POS available.
Did you know?You can monetize your WordPress blog without migrating to a new ecommerce software with theShopify Buy Button. Simply embed the button to start selling on your blog—starting at only $9/month.
6. PrestaShop
Best open source ecommerce software
If you’re just starting out and consider yourself to be tech-savvy,PrestaShopis worth a look. The ecommerce software is extremely flexible and customizable—a pro and a con in and of itself.
On the positive side, this means you can tailor your store exactly as you need. On the other hand, you need to find your own hosting provider, set up all the privacy and security settings, and more—all on your own, because PrestaShop has no customer support. It is free, after all.
As far as ecommerce goes, PrestaShop covers the basics. Features include inventory tracking, online checkout and shopping cart, international selling, and analytics reporting.
Price:Free.
Free trial length:n/a
Integrated sales channels:Amazon, eBay, Etsy, and Facebook.
Mobile app features:n/a
Point of sale:Available as add-on modules.
7. Squarespace
Best website builder for artists and creatives
Like Wix,Squarespacefeatures a user-friendly drag-and-drop interface. However, Squarespace wasn’t initially built as an ecommerce offering. It was a website builder that later added ecommerce features, so some of these tools are lacking—especially when compared with an ecommerce software like Shopify. There are only two payment integrations, for example.
If you’re going with Squarespace, set aside a decent amount of time to set it up and customize it the way you want it to look and feel. Better yet, outsource the design and development if you can afford it.
After the pesky setup, Squarespace has some decent inventory tracking features. You can also upgrade your plan to be able to sell gift cards andsubscription-based products.
Price:Personal: $16/month, or $12/month when paid annually; Business: $26/month, or $18/month when paid annually; Basic Commerce: $35/month, or $26/month when paid annually; Advanced Commerce: $54/month, or $40/month when paid annually; Enterprise pricing also available.
Free trial length:14 days, and you can opt for a one-time seven-day trial extension.
Integrated sales channels:Shopping Feed extension to sell on Amazon, eBay, Etsy, and Google Actions.
Mobile app features:Website editing, scan shipping labels, order management, inventory management, and customer communication.
Point of sale:Available via mobile app (only available in the US).
Keep it simple:Skip the hassle of dealing with Squarespace’s back end withthe Shopify Buy Button. For just $9 per month, you can add a small embeddable code to your Squarespace site and leverage Shopify’s advanced ecommerce and marketing tools to handle the rest.
8. GoDaddy
Best ecommerce software for SEO
GoDaddyis a well-known website builder that also offers anecommerce website builder. It uses artificial design intelligence to make building an ecommerce site quick and easy, taking information you provide to build a customized website.
You don’t get much creative freedom with GoDaddy. Even though you can get up and running fast, you can only sell up to 1,500 products on a GoDaddy website. If you want to scale your store, GoDaddy isn’t the best ecommerce platform for you.
Price:$14.99 per month for ecommerce plan; $29.99 per month for ecommerce plus.
Free trial length:30 days.
Integrated sales channels:Amazon, eBay, Etsy, Facebook, Instagram, Google and Walmart.
Mobile app features:Website builder, instant notifications, site metrics, take various payment options via card reader.
Point of sale:Yes.
9. Volusion
Best for quick set up and easy interface
Volusionis another ecommerce software that started out as a basic website builder but has since expanded functionality to accommodate online selling. While you need to register and pay for your domain name through a third party, Volusion includes web hosting in its packages. However, you can choose a third party hosting provider if you prefer.
Volusion has all the basic ecommerce features a new merchant might need. You can process orders, set up recurring billing, track inventory, and promote related products. You can also create and manage customer accounts and add taxes. However, customization options are limited, and you can only tailor templates so much. So once you hit a certain stage of growth, it’ll be time to upgrade to a more full-featured and flexible option.
Price:Personal: $29/month, or $26.10/month when paid annually; Pro: $79/month, or $71.10/month when paid annually; Business: $299/month, or $269.10/month when paid annually; Prime pricing also available.
Free trial length:14天。
Integrated sales channels:GoDataFeed extension available to allow sales on more than 200 ecommerce channels, including Amazon, Google Shopping, eBay, and Walmart.
Mobile app features:n/a
Point of sale:Yes.
10. Amazon
Best for people who don’t want to build a store
WhileAmazonused to be just a third-party marketplace for promoting and selling your products, it has since expanded its offerings to online sellers. Now you can use the marketplace to create your own branded mini Amazon storefront. While it puts you in front of millions of shoppers, it’s still “rented land”—in other words, Amazon can make changes or even pull the plug at any moment, and all your hard work could be gone in an instant.
That being said, creating an Amazon store is a great way to supplement your existing commerce channels. With Amazon, you can reach new customers and build brand awareness. Over time, the hope is that they start shopping with you directly so you can avoid Amazon’s associated fees and restrictions.
Price:Individual: 99¢ per item sold plus additional selling fees; Business: $39.99/month plus additional selling fees; additional selling fees may include referral fees, fulfillment fees, inventory fees, and refund fees.
Free trial length:n/a
Integrated sales channels:n/a
Mobile app features:Analytics reporting; basic inventory management; order management; returns; view upcoming payment balance; respond to messages; take photos; list new products.
Point of sale:n/a
11. Shift4Shop
Best free ecommerce software
Formerly 3dcart,Shift4Shopoffers a robust free shopping cart software for businesses selling online. The platform doesn’t have extensive ecommerce functionality, but you can set up online shopping for your business quickly. It offers hundreds of key features out of the box and templates to create your store. You can also use its API to integrate your 3dcart store with third-party apps.
Price:$9.99 per month.
Free trial length:15 days.
Integrated sales channels:eBay, Amazon, Facebook.
Mobile app features:n/a
Point of sale:Available for purchase.
Features to look for in an ecommerce solution
Budget is always a factor. You can launch an ecommerce store for as little as $100, but you’ll probably have to spend more than that once you get the wheels turning.
According to our analysis, most small businesses spend around $40,000 in their first year, with 9% of that allocated to online business needs. (Shopify merchants spend an average of $38,000, while non-Shopify merchants average around $41,000.)
It takes time before you generate a return on your business investments. It’s important to choose ecommerce software that won’t eat your entire budget but still has the features and tools you need to run and grow your business.
因此,尽管它可能容易找到最简单的一个d most affordable ecommerce software, there’s more to consider. Instead of focusing only on where your business isnow, think about where you envision your business going in the future—and find ecommerce software that can meet those future needs.
Scalability and usability
First things first: you need ecommerce software you can figure out how to use. You’ll want to find ecommerce software that’s intuitive and simple in design, especially if you’re DIYing everything in the beginning. You might get a read on usability from looking at customer reviews, but schedule a demo or start a free trial if you want to find out for yourself.
It’s also important to consider how your ecommerce software fits into your business’s future. You might run a small show now, but with the right ecommerce software, growth is easily in reach.
When choosing an ecommerce software, look for a best-in-class online store paired with a best-in-class suite of business management tools. Ecommerce software that regularly invests in and upgrades its platform will be more likely to help you stay ahead of your competition and on top of consumer behavior trends.
Let’s say you plan to expand into physical retail at some point. You’ll want ecommerce software that has add-ons, plug-ins, and integrations to give you in-person selling features. However, this can be cumbersome and convoluted over time.
So better yet, find ecommerce software that has those tools itself—like Shopify’s ecommerce software and the complementaryShopify POS. This syncs all your inventory and sales data instantly, so you always have up-to-date and accurate information. With Shopify, you can also addlocal deliveryor outsource order fulfillment through theShopify Fulfillment Network.
Streamlined checkout
A friction-free checkout is crucial to driving conversions. You want to find ecommerce software that makes it as easy and secure as possible for shoppers to complete their purchase. It’s important to instill trust at this stage by offering familiar checkout options like Google Wallet and PayPal, while also collecting important customer information that can inform future business decisions.
If you use Shopify, Shop Pay streamlines online checkout,increasing checkout speed by four times. You can also leverage Shopify’s integrations, with more than 100payment gatewaysto accommodate all types of payment methods and currencies.
SEO features
Search engine optimization (SEO) is an important part of earning organic traffic to your website. When your online store is optimized for search, you’ll appear more frequently on search engine result pages (SERPs), which increases visibility and traffic.
Beyond keywords and metadata, search engines also consider on-page user experience (UX). In other words, if a searcher comes to your site and has a seemingly negative customer experience—low page depth, high bounce rate, low time on page, etc.—search engines will consider that in their rankings, to your detriment.
Find ecommerce software that has important SEO features, like the ability to manipulate metadata, increase page load speed, and optimize your images. With Shopify’s ecommerce software, Google’sWebPimage formatting is already built in to make images load 30% faster, for instance.
Web hosting
You need web hosting to allow shoppers to access your online store. Web hosting stores the information and content from your website in a publicly accessible server database. Every website is hosted somewhere with dedicated server space from a web hosting provider. Some ecommerce software offer built-in web hosting, while others require you to use an external solution.
If you use ecommerce software on ahosted platform, your solution is simple. You won’t need to search for a third-party solution, and you won’t need to pay the additional fees that come with it. If you use Shopify, website hosting is included in every plan. Each update is automatically applied to your site.
With a hosted ecommerce software, you also don’t need to worry about a content delivery network (CDN) to store files, because it comes included.
With a self-hosted or non-hosted ecommerce software, you’ll need to find your own server space through a third-party hosting provider. This comes with extra costs and another vendor relationship to manage. Plus, you have more responsibility when it comes to maintaining your site. If you have an unexpected event like a spike in site traffic after a viral social post, third-party hosting can leave you in a lurch with unresponsive customer support teams.
Multi-channel selling
物理和电子商务之间的基于“增大化现实”技术e becoming increasingly blurred, and even small mom and pop shops are embracing a multi-channel approach. You need ecommerce software that can keep up with the rapidly changing landscape of commerce. It’s not enough to simply be able to sell across multiple channels—you want ecommerce software that can bring all of these channels together in a single database.
Shopify acts as a business command center, syncing online and in-person sales data in real-time, so you always have accurate metrics. You can promote and sell onmultiple channels from within Shopify, including social media, third-party marketplaces likeAmazon, wholesale, and more.
Start selling online with Shopify
当你选择电子商务软件,记得consider both your current and future needs. Some platforms may be the best solution right now, but a powerful software like Shopify can get you started as well as support your future growth.