Shopify original
Ecommerce Email Marketing 101
2 hours 7 mins • 38 lessons
Not every customer buys the first time they visit your store. In fact, few do.
As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.
In this course, you’ll learn how to build an engaged email list and automate your email marketing campaigns for maximum impact on your bottom line.
About the instructor
Drew Sanocki
For the past 20 years, Drew has lived and breathed ecommerce. In 2002, Drew launched his first ecommerce business, DesignPublic.com. After growing the business to 7-figures in revenue, Drew sold it in 2008. Shortly after that, he partnered with a firm to buy Karmaloop, a $100 million streetwear apparel company. After just 18 months, he pulled the company out of bankruptcy and sold it. Today, Drew is the CEO of AutoAnything.com. While Drew is leading companies back to black, he continues his podcast and blog on marketing at NerdMarketing.com.