Shopify’s mission is to make commerce better for everyone, and to date, we’ve helped over 1 million independent businesses turn what they’re into, into a business. Part of fulfilling that promise means ensuring our platform has beautiful, mobile-friendly themes available so you can build and customize your online store to your liking.
Thanks to Shopify’s team of designers and developers, along with our many talented Partners, there is a wide selection of Shopify themes available to fit any budget and any industry. Below, we’ll first list the free Shopify themes you can use if you’re a cash-strapped upstart looking to get started, followed by a few premium Shopify themes available from our Partners.
All premium themes are organized by industry—including fashion and apparel, jewelry and accessories, home, electronics, toys and games, and more—so you can find the perfect fit for your selection of products.
Free Shopify themes to start your online store
When you’re starting a new business, money may be a bit tight until you make your few first sales. But that doesn’t mean you can’t have a fast, high-converting Shopify theme to power your website. Below are the eight free Shopify themes developed in-house by our expert team. Each offers industry-leading performance and deep levels of customization, all for the right price: free!
1.Narrative
Price:Free
Theme styles:Warm, Light, Cold
Featuring a bold hero video (or slideshow), Narrative is perfect for visual storytelling and serves as the perfect complement for a single product business, or a store with a small catalog of items.
2.Simple
Price:Free
Theme styles:Light, Beauty, Toy
Simple lets your products do the talking. Featuring built-in product recommendations and image zoom for every product, Simple’s takes a backseat so customers can appreciate the finer details of your catalog.
3.Minimal
Price:Free
Theme styles:Vintage, Fashion, Modern
巧妙地组织你的产品这个干净、sim卡ple design that also features an optional section for a home page video or slideshow, along with built-in product filtering so customers can find what they’re looking for.
4.Debut
Price:Free
Theme styles:Default, Light
Debut your brand with the ideal Shopify theme for a carefully curated selection of products. Don’t let the simple design fool you, as there’s a ton of power under the hood, including built-in customer testimonials, predictive search, and an optional promotional banner.
5.Supply
Price:Free
Theme styles:Blue, Light
Have a lot of products to sell? Supply can help you smartly organize your products by collections and encourage customers to purchase more. With featured collections available on yourhomepagealong with collection filtering in the sidebar, the products your customers are searching for will only be a click or two away.
6.Brooklyn
Price:Free
Theme styles:Classic, Playful
Modern apparel businesses should find the perfect fit with Brooklyn. With turn-key features like a slide-out cart, so customers can easily add items without having to leave the page, Brooklyn will ensure your store looks as good as your clothes—and converts, too.
7.Venture
Price:Free
Theme styles:Snowboards, Outdoor, Boxing
Another one of our free Shopify themes that’s tailor-made for large product catalogs. Venture includes a multi-column menu so you can showcase granular details in a drop-down menu. You’ll also be able to highlight a single flagship product should you so choose.
8.Boundless
Price:Free
Theme styles:Black & White, Vibrant
Put your product photography in full focus with Boundless, a theme that lets your photos speak a thousand words. Showcase high-resolution product imagery with a dedicated product gallery or through a full-width grid layout for your collection images.
Shopify themes for fashion and apparel businesses
Fashion and apparel businesses are consistently some of the most popular on Shopify. When choosing the best Shopify theme for this vertical, look for an eye-catching design that includes enough functionality to let your customers see the finer details of your products. Photography, especially lifestyle photography, tends to run the show for fashion and apparel.
9.Streamline
Price:$180
Theme styles:Core, Luxe, Hype
Theme developer:Archetype Themes
Style and substance: Streamline features a handy sticky checkout, so customers’ carts are always in reach. You’ll also find built-in advanced product filtering, so customers can sort by brand, type, color, or size on the collection page.
10.Context
Price:$180
Theme styles:Chic, Modern, Essential
Theme developer:Fluorescent Design Inc.
If you’re not a single product business but don’t sell a massive catalog of products, Context may offer the perfect sweet spot. Context includes a nice balance of features, including advanced product filtering and search for discovery, but also bold, story-focused product pages so you can highlight flagship items.
11.Handy
Price:$180
Theme styles:Light, Cool, Fresh
Theme developer:Pixel Union
Handy’s mobile-first design was built from the ground up for smaller devices and mobile commerce. Featuring custom promotion tiles and continuous product scroll functionality, customers will find it easy to browse and buy your products on mobile.
12.Venue
Price:$180
Theme styles:早上,晚上,Weekend
Theme developer:Safe As Milk
Venue is a great choice for businesses who sell online and in-person, with a dates and events section that’s perfect for getting customers to visit your brick and mortar location. There are also unique features like a built-in age-checker popup for businesses selling age-restricted products.
13.广场
Price:$180
Theme styles:Empire, Boutique, Showroom
Theme developer:Mile High Themes
你的商店出售整个衣柜吗?广场blends the perfect mix of features to encourage discoverability and fine-tooth inspection, with collection filtering in the sidebar along with quick views for individual products and bold, image-focusedproduct pages.
Shopify themes for jewelry and accessory businesses
14.Modular
Price:$160
Theme styles:Chelsea, Mayfair, Hoxton
Theme developer:Presidio Creative
Modular’s grid-focused design is built with branding and conversion in mind. The product grid lets you showcase collections, products, or brand imager, while the quick buy feature and built-in testimonials can help drive more sales.
15.District
Price:$160
Theme styles:District, Energy, Coast
Theme developer:Style Hatch
Have a featured product or collection you’d like to highlight? District can help you put the limelight on a recent release or flagship product with a prominent home page video or slideshow. You can also catch customers’ attention with a built-in banner or pop-up modal.
16.Kagami
Price:$180
Theme styles:Kyoto, Baptiste, Geneve
Theme developer:Maestrooo
Mix and max lifestyle photography with more detailed product photos with Kagami’s dynamic grid layout. And with two distinct menu styles, featured homepage product videos, and built-in product recommendations, you’re sure to find a design that fits your style.
17.Prestige
Price:$180
Theme styles:Allure, Couture, Vogue
Theme developer:Maestrooo
Built for sellers of premium products, this Shopify theme supports high-resolution product imagery that’s perfect for visual storytelling. You'll also find image hotspot linking so you can share the finer details of your products, along with a built-in timeline tool to tell your brand's story.
18.Impulse
Price:$180
Theme styles:Modern, Vintage, Bold
Theme developer:Archetype Themes
Put the right offer and product in front of your customers with Impulse, which features custom promotion tiles, collection sidebar filters, sub-listings in collections, and the ability to create custom promotional content on collection pages.
Shopify themes for houseware and home/garden businesses
When you sell products that fit your customers' personal spaces, your job is to help them envision life after their purchase. A sunroom might get the perfect accessory, and a garden may find a theme the customer enjoys—in most cases, your product will become a way the customer shapes the space they live in.
19.Cascade
Price:$180
Theme styles:Classic, Bright, Modern
Theme developer:Switch
Let your customers envision your products in their space with Cascade's unique narrative-focused design. You'll also find a masonry-style grid and built-in product feature highlights, so your products are easy to find and understand.
20.工匠
Price:$180
Theme styles:Barcelona, Phoenix, Victoria
Theme developer:Out of the Sandbox
你的业务产品和complementar混合吗y services? Artisan lets you create a tailored contact form that should perfectly suit your business needs. This Shopify theme also includes elegantly designed tables so you can feature products, services, or both side-by-side.
21.Story
Price:$180
Theme styles:Chronicle, Quest, Heritage
Theme developer:Groupthought
Every business has a story that makes its presence in the space unique. Story is, unsurprisingly, built to help you tell it. There's the familiar timeline tool, story-focused product pages, and even a team showcase so customers know your "why" before they buy.
22.Responsive
Price:$180
Theme styles:London, Paris, New York, San Francisco
Theme developer:Out of the Sandbox
For certain home and houseware products, customers have to imagine it alongside other aesthetic choices they've made. Responsive plays nicely with this need, by having color swatches available by default, along with full-width photography and FAQ pages to let customers see all of the details, anyway they'd like to.
23.Mr. Parker
Price:$160
Theme styles:Wardrobe, Sunset, Apothecary, Desk
Theme developer:We Are Underground
Looking for the ideal sweet spot for a medium-sized catalog? Mr. Parker may be the best Shopify theme for you. With native product filtering and a sidebar to curate collection pages, customers looking to outfit their whole space will be sure to find what they need.
Shopify themes for health and beauty businesses
When you're looking for a best-fit Shopify theme for your health, beauty, or fitness business, remember that you're often selling the outcome rather than the product itself. Customers often want to visualize either how the product will make them look, or how they'll use it to improve their appearance, energy levels, etc. Look for Shopify themes that let your design showcase a nice interplay between the products you sell, and the people who use them.
24.Blockshop
Price:$160
Theme styles:Beauty, Moto, Summer, Deli
Theme developer:Troop Themes
Blockshop's front-and-center header slideshow (with optional video) lets you put one of your key products, or categories, front and center. The grid layout, meanwhile, makes it easy for customers to discover new arrivals, sales, and other popular collections.
25.Testament
Price:$140
Theme styles:Genesis Exodus Revelation Deliverance
Theme developer:We Are Underground
Sell premium beauty products with Testament's lustrous design and colorways. With the product quick view—so customers won't have to leave their current page when viewing product details—and the available sticky navigation, you'll be able to blend stylish chic with high conversions.
26.Envy
Price:$180
Theme styles:Copenhagen, Oslo, Gothenburg, Stockholm
Theme developer:WeTheme
Envy's clean aesthetic has the perfect layout for differentiating flagship products (or products on sale) from your other collections. And, you can capture emails with the built-in marketing popup or point your customers in the right direction with a banner.
27.Vantage
Price:$160
Theme styles:Clean, Mono, Reclaimed, Black
Theme developer:We Are Underground
With Vantage's bold style, you're sure to turn heads—but you'll also turn visitors into customers. Since finding the right colorway is often crucial for beauty products, Vantage lets you display color swatches on all of your product pages.
28.Atlantic
Price:$180
Theme styles:Organic, Light, Modern, Chic
Theme developer:Pixel Union
Does your business exist to fill customer's vanity tables? Atlantic is a great Shopify theme for beauty business with large catalogs that need a clean, accessible way to surface products and let customers effortlessly add items to their cart.
Shopify themes for art and photography businesses
No surprise, art and photography stores require a Shopify theme that lets them put each work on display, while still lets customers find the right print, style, or aesthetic for them. The right balance between uncompromising photography quality and careful curation can be tricky, but these Shopify themes will help you find the sweet spot.
29.Editorial
Price:$160
Theme styles:Agency, Armour, Adventure
Theme developer:Switch
Perfect for print! While Editorial features a number of great features to power your written content, such as its ability to support multiple blogs, it's also an ideal match for high-resolution photography. Best of all, it includes image zoom functionality for all products so customers can see every detail.
30.California
Price:$180
Theme styles:California, Cartomaps, Sundays, Kentia
Theme developer:Small Victories
A Shopify theme for the prolific artists (or just the organized ones). California sports a lean, simple design with advanced product filtering and a home page collection grid, so you can feature products from multiple collections for easy browsing.
31.Icon
Price:$160
Theme styles:Dolce, Christian, Yves, Vera
Theme developer:We Are Underground
Your prints, designs, or paintings leave an impression; your online store should, too. With a design that accommodates large photographs and images, native slideshow functionality, and a quick view for product details, Icon may offer the perfect design to house your designs.
32.Symmetry
Price:$180
Theme styles:Beatnik, Salt Yard, Chantilly, Duke
Theme developer:Clean Canvas
For larger catalogs, Symmetry features a bevy of tools to help you find the right layout and design. With reorderable home page rows, multi-column and multi-level menus, and a long-form design available on the homepage, your store will be able to help customers find the piece that speaks to them.
33.Label
Price:$160
Theme styles:Record, Publish, Create
Theme developer:Switch
Prefer to use your unique aesthetic for a small, hand-picked sample of products? The Label theme for Shopify is built for the contemporary designer and seller with a small catalog. The full-width imagery and front-and-center layout will make your flagship product impossible to miss.