Passive income is neverreallypassive.
Although it gets touted as easy money, most passive income streams are the result of hard work: building an audience, optimizing paid ads, and delivering a great experience and a superior product. However, as a current or aspiring business owner, you’re not afraid to put in the time to do all of those things, and you might already have all three checked off your list.
Adding passive income streams to your existing business can create a revenue source with markedly different underlying economics. Typically, these income streams will have higher profit margins and can scale more easily than services or physical products—giving you more flexibility overall in your business.
And if you're just getting started, a high-profit-margin product can be a great way to build your business and earn money to invest in your next phase, as long as you go into it with the understanding that even though it’s called passive income, there will be work involved.
Invest in your financial future
11 best passive income ideas to build wealth
Whether you’re running a service provider trying to stop selling dollars for hours or a product business looking to add a stream of revenue that doesn’t involve the logistics of sending out physical products, you can use the brand and audience you’ve built to add passive income streams to your business.
- Start a dropshipping store
- Create a print-on-demand store
- Sell digital products
- Teach online courses
- Become a blogger
- Sell handmade goods
- Run an affiliate marketing business
- Sell stock photos online
- Become an Instagram influencer
- Buy a rental property
- Invest in the stock market
Start a dropshipping store
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Dropshippingis one of the best ways to start earning from wherever you are, even if you don’t have plenty of cash flow. Some dropshippers report making upward of$100,000 per year. Dropshipping is not a get rich quick scheme, however, it takes some upfront investment of time.
This business model involves creating anecommerce storewhere customers browse and buy products. What’s interesting about dropshipping is that you don’t have to see the products you sell physically.
With dropshipping, your supplier handles everything from manufacturing to packaging to fulfillment. And since you don’t need to send money to your supplier until your customers pay, there’s limited cash risk.
Another risk you get to avoid is the one that comes with investing in a product that doesn’t have a market. You can use a platform like theOberlo marketplaceto find trending products in different niches to sell in your store.
Depending on the product you choose and your pricing, you can earn solid passive income and learn how to run an ecommerce business.
Resources:
- 如何Start a Dropshipping Business: A Complete Playbook for 2021
- Make Dropshipping a Success: Tips and Stories to Inspire Your Dropshipping Venture
Free Webinar:
如何Get Started with Dropshipping in 2021
Learn how to find high-margin products, add them into your store, and start selling—fast.
Create a print-on-demand store
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If you’re an artist, designer, or entrepreneur, print on demand can be a profitable passive income idea and monetize your creativity. It involves working with suppliers to customizewhite label productslike t-shirts, posters, backpacks, or books and selling them on a per-order basis.
Similar to dropshipping, you only pay for the productafteryou sell it. There’s no buying in bulk or inventory needed. Print-on-demand stores are a good passive income stream because:
- You can create products quickly and put them up for sale in minutes
- Shipping and fulfillment is taken care of by your supplier
- Once your store is set up, you can automate many marketing and sales processes
With a print-on-demand company likePrintful, you can easily create products to sell in your Shopify store quickly. Overall, print on demand is a low risk, simplebusiness ideayou can get up and running with fast.
Free Webinar:
如何quickly start a profitable print-on-demand store
In our free 40-minute video workshop, we’ll get you from product idea to setting up an online store to getting your first print-on-demand sale.
Sell digital products
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Digital products are assets or pieces of media consumers can’t touch physically. These include downloadable or streamable files such as Kindle books, templates, plug-ins, or PDFs.
Digital products are great passive income streams because they have high profit margins. You only have to make the asset once, and you can sell it repeatedly online. There’s no storage or inventory needed.
You can sell as many digital products as you want. Many creators scale their passive income by selling kits, printables, files, and other assets professionals can use. UX Kits, for example, sells personas, flowcharts, and wireframes to assist the design process.
The brand has sold its products to more than 10,000 customers in over 100 countries and continues to sell these lucrative products online today.
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Teach online courses
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It’s easier than ever for educators to sell courses online. Whether it’s marketing, illustration, or entrepreneurship, you can create courses and start selling with few limitations. Similar to digital products, you can sell online courses repeatedly without holding any inventory or stock.
Teaching online requires some upfront investment in time. You’ll need to outline your course, record it, and make downloadable assets like templates for students to walk away with.
Take Yegi Saryan, founder ofYegiBeauty, for example. After creating an online beauty brand selling eyelash extension products, she created an educational branch called Yegi Academy. Her lash classes help entrepreneurs around the world jumpstart their beauty careers, offering both online and on-site training.
As an online educator, you can choose the class size and length. You could offer one-on-one tutoring or masterminds if you prefer small groups, or offer training sessions and live courses if you enjoy working with big groups. Don’t want human interaction? No problem. You can create fully downloadable courses that students can finish at their own pace.
Whichever way you look at it, teaching online is a profitable passive income stream with low startup costs—just an investment of your time.
Resources:
- 13 Home Business Ideas That Let You Work From Home
- Overdraft: When This Self-Made Beauty Boss Risked Everything
Become a blogger
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Starting a blog can be a challenging venture, but the blogging business model is only becoming more successful as a passive income stream. You don’t need to be an internet celebrity anymore to earn money online. All you have to do is find your people on one or two platforms, then send them to your website.
It takes a little bit of time to build a blog. But if you create quality content and promote it through your platforms, you’ll build an audience big enough to monetize.
You could earn passive income from blogging by:
- Selling affiliate products
- Creating sponsored posts
- Selling your own products
- Running ads through Google AdSense
The best part? You don’t need any design or coding skills to start a blog. With a content management system and hosting service like Shopify, you can get a blog up and running in no time.
You’ll need to invest time into creating anSEO marketingstrategy and producing and promoting the content. Know that your efforts will be rewarded: the return on investment can be upward of$30,000 per month, depending on how you monetize your blog.
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Sell handmade goods
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There’s never been a better time to sell stuff online. With over4.6 billion peopleconnected to the internet today, the opportunity to build and scale an online business is massive.
There are hundreds of online sites you can sell on. Some have specific niches, like video games or handcrafted goods, while others let you sell whatever you want.
Some popularonline selling sitesinclude:
- Your own online store
- Handshake
- Amazon
- eBay
- Ruby Lane
- 阿里巴巴全球速卖通
The upfront investment is two-fold. You’ll need to invest in materials and time tomake and sell DIY goodslike pottery or clothing. You’ll also want to create an online store to house your products.
According to our research, the top 10 products consumers plan to buy post-pandemic include:
Selling from your own store reduces the amount of fees you pay on each sale, plus, you can create a brand for yourself. The benefits of building a brand compound over time as you build an audience and connect with more customers. It’ll help you sell more over time andmake money online.
Resources:
- How 4 Handmade Goods Store Owners Turned Their Passions into Profit
- How I Build and Sell Handmade Products in My Spare Time
- Growing a Handmade Brand: One Family’s Journey From Etsy to Shopify
Run an affiliate marketing business
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Affiliate marketinginvolves recommending a product or service to an audience. It’s a great source of passive income because you earn a commission whenever someone uses your referral link to buy the recommended product or service.
It’s also a growing industry. Statista estimates that the affiliate marketing industry will reach$8.2 billionby 2020. Online entrepreneurs become affiliate marketers for a few key reasons:
- It’s easy to execute.You just handle the marketing side of things. The brand will develop products and fulfill orders.
- It’s low risk.There’s no cost to join an affiliate program. You can sell established profits without any upfront financial investment. You’ll have to invest time in creating traffic sources so more people click on your links. Once that’s set up, you can earn relatively passive income through commissions.
- It’s scalable.Affiliate marketers typically don’t hire extra help. You can introduce new products to an audience and create campaigns while your past work makes money in the background.
Earning money with affiliate marketing can be a rewarding way to add new revenue streams to your business. All it costs is your time. Once the hours are invested, you can reap the rewards continually.
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Sell stock photos online
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One of the biggest drawbacks to running a service-based business like photography is that you get paid for your time. You must be at an event or photoshoot to make money with photography, which, even if you’re making a killing, can be tiring after a while.
If you’re a full-time photographer or own a good camera, you can create an extra revenue stream by selling photos online. Stock photo sites like Pexels, Shutterstock, and other online media houses will pay for high-quality photos and videos.
There’s no inventory to keep around the house besides your camera and laptop. These websites do the marketing for you, so once you load your photos onto the platform, getting your work out there and selling it is done for you.
If you run your photography business on Shopify, you can also easily tie in digital products like prints or print-of-demand products like shirts and hats, giving you even more passive income streams so you can work less and make more.
Resources:
- 如何Sell Photos Online: For Both Amateur and Pro Photographers
- The Best Free Stock Photo Websites for Finding Creative Images in 2021
Become an Instagram influencer
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$1 million: That’s how much Dwayne “The Rock” ‘Johnson makes per Instagram post. While you may not have chiseled abs or over 200 million social media followers, you can still earn passive income on Instagram as an influencer.
To become an Instagram influencer—someone who can sway another person’s buying decisions—you’ll need to build a community of people who enjoy similar topics.
Are you a comics fan? You can create an Instagram account and start posting consistently about the latest Marvel and DC shows. The same applies if your interest is in sports, scuba diving, home decor, or even general culture.
Some influencers likeAlex Langerun sponsored posts for brands like Tinder.
If you have an engaged audience, you can find many different ways to make passive income from them. You can partner with large and small businesses to promote their products to your followers. Or you can make money through selling your own merch.
Buy a rental property
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Real estate investing is one of the oldest ways to build long-term wealth.
If you have enough money, you can buy and rent out apartment buildings or some other form of real estate. But since the job of being a landlord is pretty active, you can hire property managers to manage tenants and collect monthly payments or rent.
What if you don’t have money to own entire apartment buildings? Can you still earn rental income? Yes, you can.
With a minimum investment of $500, you can use a real estate investment trust (REIT) platform likeFundriseto invest in different real estate assets—and earn passively when the assets appreciate.
Invest in the stock market
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Although the stock market might have a steep learning curve and can be confusing, it’s a great way to build lasting wealth. A common mistake most people make with stock investments is thinking short-term instead of playing the long game.
The goal for investing in stocks is to diversify your portfolio and reduce risk. You can do this through investing in exchange-traded funds (ETFs) and high-dividend stocks that earn you income slowly over time. To start investing in the stock market, you need to open up a brokerage account and fund it.
Resources:
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4 passive income ideas for extra cash
Theseside hustlesare good for making quick cash. They may help you reach short-term financial goals, but they are not passive income strategies that build wealth.
Rent out your spare room
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Do you have an extra room in your apartment? Or are you going on a three-week road trip and don’t want to leave your house empty? You can partner with a rental company like Airbnb to put your free space up for rent.
Airbnb connects homeowners with people who are looking for their next getaway. Many people prefer Airbnbs because they’re usually cheaper than hotels, meaning a high demand for your free space as an Airbnb host.
If you want to make even more income from Airbnb, you can buy apartments for the sole purpose of renting them out. You should note, though, that renting your space out often requires work upfront. You might have to furnish or renovate your free room before putting it up for rent.
Rent out your car
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Your free space is not the only thing you can use to earn passive income. You can also offer your car up for rent with a service likeTuro. If you already use your car for Uber, you can sign up with platforms likeCarvertiseorWrapifyto earn extra money as you take trips around town.
Another option is to look for someone who needs a car for Uber or Lyft. So instead of actively driving around in your free time, you can pull up a Netflix show while your car works for you.
Peer-to-peer lending
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Have a lot of cash that’s not working for you? Try Peer-to-peer lending. P2P lending involves lending money to borrowers or small businesses.
To make the process easy, you can sign up on a website likeLendingClub,Prosper(for individuals), andWorthy(for businesses) that connects borrowers with lenders.
These sites usually host loan requests along with interest rates based on the borrower’s history. The return on these loans is usually around 5%–6%.
Cashback reward sites
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Cashback reward sites like Swagbucks, MyPoint, and Rakuten allow you to earn money when you shop online. After signing up, you don’t have to do anything extra, aside from shop, to make money from these sites.
The more you shop online, the more points you gain. And the more money you can make.
As a note of caution, don’t exceed your monthly spending budget or max out your credit card in a bid to earn some reward.
On the road to financial freedom
There is only so much time in a day, and finding ways to scale your income in more efficient ways can give you flexibility in your business to hit the next level. That level might be “taking a vacation, ever” or “hiring more help” or “ordering new inventory,” but whatever it is, adding streams of income with different underlying economics can give you the freedom to explore it.
Ready to create your business? Start your free trial of Shopify—no credit card required.
Passive income FAQ
What is passive income?
What are the benefits of passive income?
How can I generate passive income?
- Start a dropshipping store
- Create a print-on-demand store
- Teach online courses
- Start blogging
- Sell handmade goods
- Run an affiliate marketing business
- Sell digital products
- Sell stock photos online
- Become an Instagram influencer
- Buy a rental property
- Invest in the stock market