How To Start a Business in Kansas in 8 Easy Steps

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Kansas has the country’s highest economic investment per capita, making it a potentially ideal location to start your business venture. The Sunflower State has also been rated as thetop business climate in the Great Plains region, outscoring Missouri, Nebraska, Iowa, Minnesota, South Dakota, and North Dakota. With ample space, affordable housing, and nationally recognized research universities, it’s easy to see why so many entrepreneurs arestarting a businessin Kansas. Here are the eight steps to make it happen.

1. Choose a business idea

Every business started as an idea. Some greatbusiness ideascenter around a new product or service and others succeed by improving existing offerings. Ask yourself the following two questions before settling on a concept for your small business:

• Who is your customer?Have a clear understanding of who you’re selling to.Analyze the marketand pay attention to customers who seem underserved by existing companies. You’re on your way to a long-term customer base if you can meet their needs.
• What is your projected profitability?Ensure your idea can generate enough income to sustain your business and draw a profit—if not in the short term, at least in the long run. At what point can you break even? How much do you need to sell to cover your costs? You may want to tweak your pricing, distribution model, or expenses to make it work.

2. Name your business

Every business needs a name. An effectivebusiness nameshapes your customers’ first impressions and hints at your offerings. Keep the following in mind as you brainstorm a name for your Kansas business:

• Be unique.You can only register a name that another Kansas business hasn’t already picked. Search for existing names using the Kansas Secretary of State’sname availability tool.
• Include certain words.Depending on your business structure, you may be required to have certain words in your name. For example, Kansas LLC names must include the phrase “Limited Liability Company” or its abbreviations (“LLC” or “L.L.C.”). A Kansas corporation name must contain one of the following words: “Association,” “Church,” “College,” “Company,” “Corporation,” “Club,” “Foundation,” “Fund,” “Incorporated,” “Institute,” “Society,” “Syndicate,” “Union,” “University,” or the abbreviations “Corp.,” “Inc.,” “Co.” or “Ltd.”
• Register your business name.Once you have an unclaimed name, you can reserve it for up to 120 days beforefiling a requeston the Kansas Secretary of State’s website. It costs $30 per name to register.
• Choose a DBA.DBA stands for “doing business as.” A DBA is another name a business entity assumes to interface with customers, different from its formal business name. Kansas lawdoesn’t allowyou to register a DBA. You can still use a DBA in Kansas, but the state will not step in if another company also wants to use your DBA.
• Reserve a domain name and social media handles.Today’s customers expect to be able to find your business online. Help by choosing a domain name and social media handles that align with your business’s legal name or DBA. Struggling to find the right domain name? Try Shopify’sdomain name generatortool.

3. Create a business plan

Business ownership is no walk in the park. It requires discipline and perseverance. Steer your business in the right direction with a comprehensivebusiness plan. Carefully crafted business plans outline organizational objectives, chart growth, set financial goals, and establish metrics for success. If you need inspiration, consult atemplateorexamples. Most include:

• An executive summary
• A company description and mission statement
• 金融计划,包括预测业务公司ome and business expenses
• An operations and logistics plan
• An outline of the organizational and managerial structure
• A portfolio of products or services
• A customer segmentation report
• Market research and target market analysis
• A comprehensive marketing plan

4. Choose a business structure

Your Kansas-based business will likely take one of threebusiness structures: a sole proprietorship, limited liability company (LLC), or C corporation. Each has its advantages, operational requirements, and tax rules. Here’s how they differ:

Sole proprietorship

Sole proprietorshipsare informal business structures. They require no legal paperwork or special accounting systems, and owners keep all their profits. Sole proprietorships are not recognized as legal entities, so if the business is sued, for example, the owner could have to pay damages from their personal savings (which is why many sole proprietors have separate bank accounts for personal and business expenses). Kansas sole proprietorships are best suited for solo business owners in low-risk industries with no employees.

LLCs

Alimited liability company (LLC)是一个正式的业务结构由一组吗LLC members. LLCs provide personal asset protection, meaning owners’ personal assets are not at risk if the LLC is sued. Many small business owners favor LLCs because these legal business entities offer personal liability protection without the double taxation of a corporation. Most use an LLC operating agreement to lay out company procedures. You can also form a professional LLC if you provide a professional service like medicine, dentistry, or law. There are also limited partnerships and limited liability partnerships (LLPs) with nearly identical governance and filing requirements as LLCs. These are formed by professionals who work together in a similar trade, such as medicine or architecture.

C Corporation

AC corporationis a legal business entity owned by its shareholders. The corporate structure keeps business assets separate from owners’ personal assets, protecting them in case of lawsuits or bankruptcy. The shares-based corporate business structure makes it easier to raise capital for business expenses, bring in new shareholders, or sell the corporation to new owners. C corporations are taxed at a corporate rate, different from the personal income tax rate (Kansas business taxesrange from 4% to 7%, depending on company income, employees, and where it does business). Corporations require more formalized accounting and tax filing than LLCs or sole proprietorships and must maintain corporate boards of directors, name corporate officers, and hold periodic meetings.

Obtaining an EIN

Kansas employers must obtain a federalemployer identification number(EIN) through the Internal Revenue Service. An EIN is your business’s federal tax identification number—think of it as the business equivalent of a Social Security number. It enables you to hire employees and set up a business bank account. Once you’ve got your federal EIN, you can obtain a business tax license from theKansas Department of Revenue, which lets you legally conduct sales in the state.

Incorporating in Kansas

To incorporate your business in Kansas, you must fileArticles of Incorporationwith the Secretary of State online or by mail—both options cost $90. Among other elements, your Articles of Incorporation must include:

• The corporation’s name and mailing address
• The resident agent’s—i.e., registered agent’s—name and address, which must be in Kansas. A2012 statutelays out the full rules for registered agents in Kansas
• The corporation’s purpose
• The name and address of each incorporator
• Stock issuance statements
• The name and address of each corporation’s board of directors member

5. Obtain a business license and permits

Kansas does not issue a general business license. However, the state and its counties and cities subject many professions tolicensing requirementsdepending on their specific industries. Some permits are issued at the state level, while local county clerks or city managers issue others. The state maintains a small business website to help determine theappropriate licenses and permitsfor your company.

6. Examine business insurance options in Kansas

LLCs, LLPs, and corporations are structured to protect their owners’ assets, but these companies still need insurance policies to protect business accounts and assets. The KansasDepartment of Insuranceregulates insurance offerings in the state. Standard business insurance policies include:

• Workers’ compensation insurance.All Kansas employers must purchaseworkers’ compensation insuranceto cover their employees’ on-the-job injuries. Note that workers’ compensation does not cover independent contractors.
• Professional liability insurance.Aprofessional liability insurancepolicy protects your company against claims that your services or advice harmed a customer, client, or patient.
• General liability insurance.General liability insurance可以保护你的公司如果发现负责吗property damage, libel, slander, misleading advertising, or bodily injury.
• Unemployment insurance.Kansas employers pay an unemployment insurance tax to the state’s unemployment insurance fund for laid-off workers.
• Commercial automobile insurance.All Kansas automobiles must be covered byvehicle insurance, whether they’re for commercial or personal purposes.

7. Understand financial considerations

Your new business stands to spend a lot on startup costs. You may need to seek outsmall business loans, lines of credit, investments, grants, and special tax benefits. Start a business banking account at a commercial bank or a credit union to obtain everything from business credit cards to small business loans. If your business has subsidiaries, open business bank accounts for each separate legal entity.

TheKansas Business Center One Stop, which focuses on tax credits and loan assistance (with a special emphasis on agriculture), can connect you to state-based financial resources. At the federal level, theUS Small Business Administrationoffers micro-loans and connects business owners to various financing resources. The SBA serves eastern Kansas via itsKansas City, Missourioffice and the rest of the state through itsWichitaoffice. You can also connect to commercial lenders and investors through merchant support services likeShopify Capital.

8. Market your business

Marketing campaignshelp you find customers for your business. Craftlogos,slogans, color schemes, and fonts that align with your message—and find ways to share these qualities with a target audience. Once you’ve articulated yourbrandidentity, reach out to potential customers online, over the airwaves, and in person with:

• TV and radio ads
• Pay-per-click (PPC) web ads
• Awareness content (blog posts, videos, newsletters) and search engine optimization (SEO)
• Store displays
• Partnerships
• Social media
• Influencer campaigns

Read Shopify’sguidefor a deeper dive into small business marketing.

Other US State Business Guides

Alabama	Alaska	Arizona	Arkansas
California	Colorado	Connecticut	Delaware
Florida	Georgia	Hawaii	Idaho
Illinois	Indiana	Iowa	Kansas
Kentucky	Louisiana	Maine	Maryland
Massachusetts	Michigan	Minnesota	Mississippi
Missouri	Montana	Nebraska	Nevada
New Hampshire	New Jersey	新墨西哥	New York
North Carolina	North Dakota	Ohio	Oklahoma
Oregon	Pennsylvania	Rhode Island	South Carolina
South Dakota	Tennessee	Texas	Utah
Vermont	Virginia	Washington	West Virginia
Wisconsin	Wyoming